Maintain your old Siemens Hipath system

A Stupid Question, but it has to be asked

This is a stupid question but it has to be asked.

Does your sales letter create as many sales as you would like?

What proportion of them respond to your advert?

What is just as important, how many of those that responded actually purchased your product?

How can you improve the response rate?

How many new email addresses did you capture?

Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?

Let us look at the sales letter first.

The headline.

Does it stand out? Does it grab your attention?

Does it shout, "READ ME, READ ME, READ ME".

On the other hand: Does it give a tantalising hint at something

interesting inside. Something of real benefit to the reader.

Does it ask a question that can only be answered by reading the

content of the letter?

The letter itself.

Is it speaking to a group of people? Or is it a one to one

conversation? How many times does it say 'You' compared with the number of

times it says 'Me, We or I'.

Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in

what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.

Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex?

Convince them of just one of these, or similar things and the price will not matter.

It all boils down to "What's in it for me."

The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.

Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.

If the click through rate is good, it would appear that the headline is doing it's job.

Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.

The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people.

Whatever you are selling, a very large percentage of the population will not be interested in it.

You must find those who are the most interested in your particular product.

You would not think of advertising fishing rods in a fashion magazine.

It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.

Let us assume that we are advertising in a selection of ezines.

How do we know which ones to use?

The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for the type of readership.

Would they be likely to be interested in your product?

Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at the time.

I generally try the cheapest adds first, if I am sure that the readership is right for my product and the cheap ad' pulls even a few sales, I then put a similar ad in the best position in the ezine, knowing that if the small ad' works, the bigger ad will surely make a good profit.

Should the cheap ad' not work, don't give up yet. You can generally get a good idea of what is working by studying the other ad's in the ezine, especially those that appear week after week in more than one ezine. Type out a similar ad' but for your product and see how it goes.

Copy other people's methods but don't copy their adverts. As soon as someone has written something, it immediately becomes their copy write and you would need their permission to reproduce it. (The main exception is if you paid that person to write it for you.) In that case it is best to decide who is the owner of the copy write before you start.

Don't give up. If you have faith in what you are selling, you must find the best methods of advertising it.

Then it is up to you to write the best advert that you can. Always remembering that it is the headline that must capture the reader's attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.

I hope I have given you something to think about. In this business your adverts are your shop window. The aim is to get their attention and invite them to come in and take a closer look.

I wish you all the best in your business ventures, remember, You are a very important member of the community. Without the small businesses, the world's economy would collapse over-night.

By for now. Bob.....Robjfar

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robert has been on line for over four years and earns a very good living from some of the very best affiliate programs on the web. This is one of his favorites. If you are interested in growing your very own opt-in mailing list in the shortest possible time, take a look now.

http://www.bz9.com/robjfar 'It's free.'

In The News:

Europe's drought 'on course to be worst for 500 years' amid fears 'situation could worsen'
Tue, 09 Aug 2022 14:41:00 +0100
The drought scorching much of the European Union is set to be the worst endured since the sixteenth century, a senior scientist at the European Commission's (EC) drought service has warned.

Why the FBI has raided Trump's estate - and what it is investigating
Tue, 09 Aug 2022 09:06:00 +0100
The raid on Donald Trump's Florida estate has stunned his supporters, enemies and observers around the world.

At least eight killed after record rainfall floods Seoul
Tue, 09 Aug 2022 14:00:00 +0100
At least eight people have died after heavy rain hit South Korea's capital - flooding homes, roads and subway stations.

Ex-international cricket umpire Rudi Koertzen dies after car crash
Tue, 09 Aug 2022 16:04:00 +0100
Tributes have been paid to former international cricket umpire Rudi Koertzen following his death at 73.

Final attempt to save beluga whale in River Seine before it starves to death
Tue, 09 Aug 2022 13:18:00 +0100
Environmentalists will try to move a dangerously thin beluga whale that strayed into the River Seine last week in a final attempt to save its life.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

I Don?t Want To Be Sold; I Want To Buy

I went shopping for clothes today.My plan was to buy... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales

Hello, do you have a website and sell something on... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends.... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More

Seminars for Prospecting

The purpose of a 1- or 2-hour seminar is to... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that... Read More