The Most Underused and Powerful Method of Lead Generation

Home
>
Sales Training
>
The Most Underused and Powerful Method of Lead Generation

The Most Underused and Powerful Method of Lead Generation

Are you worried about whom you'll sell today so you can feed your family tomorrow? Are you jealous of the top producers who are getting phone calls from new prospects every day? Wouldn't you love to come to the office and find your mail box full of messages from potential clients?

I'm going to show you the easiest, quickest and most effective lead generation method to grow your business, using word of mouth or referrals.

Referrals are the most effective way to create a steady stream of customers for your product or service. In most businesses referrals generate over 70% of their sales. However, salespeople spend the least amount of time, money and energy developing referral sources.

Doesn't it make sense to put your focus, attention and resources into the lead generation activities that will reap the greatest benefits?

If you aren't currently using a system to generate referrals, you're leaving thousands of dollars on the table and missing out on a golden opportunity to skyrocket your sales.

According to statistics, the average person has a relationship with 250 people!

In other words when you write a list of everyone you know personally, it will likely add up to around 250 people.

What this means is that every client you currently have opens a door to 250 more!

So, when you know how to get your clients talking about your business, you'll have a big network you can easily tap into.

Could anything be better for lead generation for your business?

Developing referral sources begins by creating relationships. Smart sales people will break even or even lose money to create a relationship with a new customer.

Why?

They understand that once they have a relationship with a client, selling to them becomes much easier. So it makes sense to do whatever you can to create new relationships.

Word of mouth is a very powerful tool. When you harness the power of word of mouth, you can build relationships with hundreds of people through the network that your clients have.

Since we all trust our family and friends more than we trust sales people, getting a new client by referral is easier than getting a new client by any other means of self promotion.

A referral gives you instant credibility with the family and friends of all your current clients. When your clients refer someone to you or your business, they are giving you a personal endorsement. They're saying to that friend or family member they trust you and whatever bond you have with your clients can and often will get transferred to their friends when they're enthusiastically told about you.

According to industry sources, customers who come to an individual or business by referral:

?Spend more money on each purchase
?Buy more often
?Are more loyal
?Refer more customers
?Trust your advice

So by seeking out referrals you'll increase your income and have more time to enjoy life.

Most of the time getting referrals is free. Even if you do spend money to maximize your lead generation by referral it's the best place to spend your marketing dollars.

In order to get referrals on a regular basis and to continue to grow that number over time it's important to have systems in place and a plan for generating referrals.

In the next article I want to share with you the first few pieces of "How to Master the Art of Referrals".

Jim Klein is the owner of From The Heart Sales Training. He helps sales professionals attract new clients, close more sales and generate an abundance of referrals so they can increase their income and enjoy life more.

Click Here Now for free Sales Training. Sign up for our newsletter "The Sales Advisor". Each issue contains sales tips, techniques, articles, tools, products, and up-to-date sales and marketing ideas.

In The News:

'Ghastly' Venice bus crash leaves unanswered questions as tourist city mourns 'unbearable tragedy'
Wed, 04 Oct 2023 19:21:00 +0100
We are standing on the side of a flyover, looking over the edge, and it is a fearful sight.

US hands Ukraine more than a million rounds of ammunition it seized from Iranian ship
Wed, 04 Oct 2023 20:08:00 +0100
The United States has sent over a million rounds of ammunition it seized from an Iranian ship last December to Ukraine.

Teen girl 'in coma' after 'attack by Iranian police for not wearing hijab'
Wed, 04 Oct 2023 19:01:00 +0100
A teenage girl is in a coma after she was "physically attacked" by Iranian authorities for not wearing a hijab, according to a human rights group.

FIFA considering lifting blanket ban on Russia competing in international football
Wed, 04 Oct 2023 11:10:00 +0100
FIFA is looking at ending Russia's blanket ban from international football, Sky News understands.

Eurostar on alert as Paris grapples with bed bug infestation
Wed, 04 Oct 2023 21:12:00 +0100
Eurostar staff are on alert due to a bed bug infestation in Paris, which has hit the French capital in recent days.

tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.