The Cold Calling Conspiracy

Home
>
Sales Telemarketing
>
The Cold Calling Conspiracy

The Cold Calling Conspiracy

A consipiracy exists in the world of selling. A cold calling conspiracy.

What I'm talking about is the requirement by most sales organizations to make cold calls on your time and at your expense. They say that cold calls equal appointments equal sales, but that's not true anymore. All sales managers are guilty of teaching it, believing it, and using it. "Increase your activity and increase your income" are the mantra. We're told to do the sales math to "motivate" ourselves. Have you heard this one? "If you make five hundred dollars commission per sale and it takes five appointments to get the sale and twenty calls to get an appointment, then each cold call is worth five dollars in your pocket."

Did anyone ever really believe this?

Hey boss, put your money where your mouth is! If that were really true, companies would pay us the five dollars per call! They don't because that equation never works in the real world... for anyone. The simple fact is that we are only paid for completed sales, not for attempts. Directing salespeople to make more calls and increase activity is a weak excuse for a sales manager or trainer to justify his or her job. Cold calling is an expensive waste of your time. The reason companies have you cold calling is because it is a waste of your time and your money, not theirs. You only make money when you sell something, yet over eighty percent of most salespeople's time is spent looking for someone to sell to.

The bottom line is that we, as salespeople, cannot afford to continue fooling away our time on low-percentage activities like cold calling. It's a way for companies to save money at your expense. We must focus our attention on activities that get real results in this new Information Age economy, and the effectiveness of cold calling fell dramatically when we left the old Industrial Age and entered this bold new era. Forget cold calling and learn how to market yourself intelligently, systematically, and automatically. Self-marketing is the key to success in today's selling environment and the "secret" of all those top producers who obviously don't cold call and won't tell you what it is they're doing to make those huge numbers every month. Remember, Napoleon Hill's great work is entitled "Think and Grow Rich," not "Work Harder and Stay Broke." Don't become a victim of the Cold Calling Conspiracy - learn to market yourself successfully and join the elite club of top producers. I did it and you can too.

Frank Rumbauskas is the author of Cold Calling Is A Waste Of Time: Sales Success In The Information Age. He is the founder of FJR Advisors, LLC, which publishes training materials that educate salespeople on how to generate business without cold calling. For more information, please visit http://www.nevercoldcall.com

In The News:

'Ghastly' Venice bus crash leaves unanswered questions as tourist city mourns 'unbearable tragedy'
Wed, 04 Oct 2023 19:21:00 +0100
We are standing on the side of a flyover, looking over the edge, and it is a fearful sight.

US hands Ukraine more than a million rounds of ammunition it seized from Iranian ship
Wed, 04 Oct 2023 20:08:00 +0100
The United States has sent over a million rounds of ammunition it seized from an Iranian ship last December to Ukraine.

Teen girl 'in coma' after 'attack by Iranian police for not wearing hijab'
Wed, 04 Oct 2023 19:01:00 +0100
A teenage girl is in a coma after she was "physically attacked" by Iranian authorities for not wearing a hijab, according to a human rights group.

FIFA considering lifting blanket ban on Russia competing in international football
Wed, 04 Oct 2023 11:10:00 +0100
FIFA is looking at ending Russia's blanket ban from international football, Sky News understands.

Eurostar on alert as Paris grapples with bed bug infestation
Wed, 04 Oct 2023 21:12:00 +0100
Eurostar staff are on alert due to a bed bug infestation in Paris, which has hit the French capital in recent days.

tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.