Dont Be Incredible

Home
>
Public Relations
>
Dont Be Incredible

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity. PR helps you shape internal and external opinion about your organization with an eye toward building support among your key "publics."

What can you expect from PR if it is done correctly?

- Boost Credibility. Media coverage or word-of-mouth from the right people heightens your credibility much more than an ad ever could.

- Build Trust. People trust what they are familiar with. A proactive PR program that gets and keeps your name in front of people can be the first step in building that trust.

- Generate Leads. Positive publicity for your products and services can generate sales leads for you to follow up.

- Word-of-Mouth. By increasing awareness of your company, people and products, media coverage provides fodder for the word-of-mouth machine.

- Shape Attitudes. From employee communication to publicity, PR tactics can be used to tell your story convincingly to key publics.

- Refine Customer Service. Those who believe PR is about one-way, top-down spin doctoring - I hope - are relics of the past. Two-way PR, in which the company actually solicits and listens to customer feedback, can provide the kind of edge companies need today in this age of commoditization.

So, don't be incredible. Make PR an integral part of your business strategy.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim.

In The News:

Europe's drought 'on course to be worst for 500 years' amid fears 'situation could worsen'
Tue, 09 Aug 2022 14:41:00 +0100
The drought scorching much of the European Union is set to be the worst endured since the sixteenth century, a senior scientist at the European Commission's (EC) drought service has warned.

Why the FBI has raided Trump's estate - and what it is investigating
Tue, 09 Aug 2022 09:06:00 +0100
The raid on Donald Trump's Florida estate has stunned his supporters, enemies and observers around the world.

At least eight killed after record rainfall floods Seoul
Tue, 09 Aug 2022 14:00:00 +0100
At least eight people have died after heavy rain hit South Korea's capital - flooding homes, roads and subway stations.

Ex-international cricket umpire Rudi Koertzen dies after car crash
Tue, 09 Aug 2022 16:04:00 +0100
Tributes have been paid to former international cricket umpire Rudi Koertzen following his death at 73.

Final attempt to save beluga whale in River Seine before it starves to death
Tue, 09 Aug 2022 13:18:00 +0100
Environmentalists will try to move a dangerously thin beluga whale that strayed into the River Seine last week in a final attempt to save its life.

tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.