Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Press releases are a useful tool for announcing news and... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
When, as a business, non-profit or association manager, you are... Read More
Are you hesitating about hiring a publicist or, if you... Read More
In public relations, "junk" is more about attitude and lack... Read More
You have been if you're a business, non-profit or association... Read More
Mark Twain once said the rumors of his death had... Read More
A great way to celebrate your achievements and capitalize on... Read More
Stripped down to its core, publicity is little more than... Read More
Do you want to be quoted by the national press... Read More
The payoff for business, non-profit or association managers can be... Read More
One study found that as many as 90% of the... Read More
Public relations is the art, as one of my colleagues... Read More
As someone with expertise in media relations, I've been asked... Read More
The media's role is to package and spread news, current... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
One of the greatest ways to promote your product or... Read More
If you're serious about getting great results from your PR... Read More
I got the latest issue of Internet Works in the... Read More
Although I still believe there is a place for advertising... Read More
When your public relations results pretty much depend on whether... Read More
From time to time, people ask me how public relations... Read More
Do small-business owners always have to rely on large PR... Read More
The reason might be this simple: as a business, non-profit... Read More
Even after a nice piece in a national publication, or... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Decide once and for all to do something about those... Read More
The name of the game is doing our part to... Read More
Managers ? the business, non-profit and association sort ? really... Read More
The media live by the calendar. Your story pitch might... Read More
The media has the power to shape public opinion and... Read More
As the practice of public relations in China continues to... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Can you honestly say that your business, non-profit or association's... Read More
Powerful is a strong word. But it fits here. As... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Business people often spend time and money trying to find... Read More
As a business, non-profit or association manager, what do you... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
The Acai Berry is starting to gain world wide recognition... Read More
As the comedian Steve Martin once said, "some people have... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Since the major part of a small business typically comes... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
A press release is often your only chance to make... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Being invited to appear on radio and television used to... Read More
Things are pleasant for many business, non-profit or association managers... Read More
I'm what we in the business (the "business" being journalism)... Read More
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