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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Tear gas fired amid clashes at vaccine passport protests in Paris
Sat, 31 Jul 2021 17:33:00 +0100
Police fired tear gas at protesters in Paris amid fierce clashes at demonstrations against COVID vaccine passports.

Wildfires and deaths across southeast Europe amid most severe heatwave in decades
Sat, 31 Jul 2021 14:41:00 +0100
The worst heatwave in decades is causing deaths and mayhem across southeast Europe, with wildfires causing entire villages to be evacuated and millions of people instructed not to venture out into the midday sun.

Transgender weightlifter praises Tokyo organisers for allowing her to compete in the Olympics
Sat, 31 Jul 2021 23:31:00 +0100
New Zealand weightlifter Laurel Hubbard has praised Olympics organisers for allowing her to compete in the Games ahead of her controversial debut in the 87kg category.

Tokyo could be hottest Olympics ever - and the 'brutal' toll on athletes makes it a dangerous game
Sat, 31 Jul 2021 03:47:00 +0100
Tokyo is hot in the summer. That's why back in the 1964 Olympics they shifted events into October and the athletes enjoyed pretty much perfect temperatures.

Four-time Olympic gold medallist Simone Biles withdraws from another two Games finals
Sat, 31 Jul 2021 03:19:00 +0100
Simone Biles has pulled out of another two Olympics finals, USA Gymnastics has said.

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Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More