Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Small businesses have always known the importance of word of... Read More
We rely on all kinds of tools and advice to... Read More
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I believe this about public relations.People act on their own... Read More
A few weeks ago I was participating on an on-line... Read More
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You are getting a good deal when you accept the... Read More
? Don't wear all black. You'll look as though you're... Read More
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Some folks see the word "strategic" as a needlessly tiresome... Read More
Sometimes there seems to be no client news worthy of... Read More
How do you make a friend of the media? A... Read More
The payoff for business, non-profit or association managers can be... Read More
With a dismal failure rate of more than 75 percent... Read More
As an owner of an independent record label, I often... Read More
Many of my clients have had the misguided perception that... Read More
As a business, non-profit or association manager, you have a... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
I often begin my media training sessions by asking members... Read More
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PR, that is public-relations, leads the way to effective advertising;... Read More
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You've heard "them" say it, haven't you?By "them" I mean... Read More
It used to be that all you had to do... Read More
A Press Release is a captive story that can be... Read More
Sorry about my otaku with this issue (otaku = more... Read More
Business people often spend time and money trying to find... Read More
You are in business for yourself, but how well do... Read More
A press kit is an essential press relations tool. While... Read More
In these days of every increasing demand and competition, there... Read More
Powerful is a strong word. But it fits here. As... Read More
One portion of your marketing plan that you probably don't... Read More
I say to business, non-profit and association managers, a key... Read More
1. Appearing in other types of media is the best... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
You know, where you do something positive about the behaviors... Read More
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