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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Surrounded by body bags - Putin's 'war crimes' only strengthen Ukraine's resolve
Fri, 30 Sep 2022 20:19:00 +0100
There was an awful near silence as the war crime investigators went about their business and the bodies of the victims were methodically packed into body bags.

Rambling Putin sounded like a resentful old man
Fri, 30 Sep 2022 19:52:00 +0100
The biggest landgrab since the Second World War. A dictator threatening the use of nuclear weapons.

Hurricane Ian has killed at least 17 people in the US - and officials are warning number of deaths will rise
Fri, 30 Sep 2022 23:29:00 +0100
Hurricane Ian has killed at least 17 people in the US, with officials warning the number of fatalities will rise.

Putin rails against Western 'dictatorship' as he declares four Ukrainian regions as Russian
Fri, 30 Sep 2022 09:53:00 +0100
Vladimir Putin has railed against Western "dictatorship" as he declared Russian rule over four regions of Ukraine.

Suicide bomb blast kills at least 19 as students sit exam
Fri, 30 Sep 2022 08:24:00 +0100
At least 19 people have been killed and dozens more injured in a suicide bombing in the Afghan capital of Kabul, police say.

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Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

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A great way to celebrate your achievements and capitalize on... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

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Achieve Media Attention for Your Business

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One study found that as many as 90% of the... Read More

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Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

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When your public relations results pretty much depend on whether... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More