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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

War criminal convicted over Srebrenica genocide to be sent to UK prison
Wed, 12 May 2021 14:59:00 +0100
Radovan Karadzic - the Bosnian Serb political leader convicted over the Srebrenica genocide - is to be transferred to a UK prison to serve the remainder of his sentence.

Bodies wash up on banks of Ganges as COVID deaths pass 250,000 on India's deadliest day
Wed, 12 May 2021 11:13:00 +0100
Bodies of COVID-19 victims have washed up on riverbanks in India as the country endured its deadliest day of the pandemic so far.

Israel-Gaza death toll rises as UN envoy warns of 'heading to full-scale war'
Wed, 12 May 2021 04:34:00 +0100
Barrages of rockets have streamed out of Gaza while Israeli jets pounded the territory in return, in the most severe outbreak of violence since the 2014 war.

Israel still in grips of political crisis as violence escalates on both sides
Wed, 12 May 2021 15:47:00 +0100
The scenes of violence in the Gaza Strip and across Israel are tragic but should come as no surprise.

Six days of escalating violence in Israel and Gaza - how did it happen? 
Wed, 12 May 2021 14:32:00 +0100
The conflict between Israel and the Palestinians has not been seen on a scale like this for years, but the tension is always there.

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Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

How to Write News Releases that Get Noticed

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Managers: Can We Agree on This?

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Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Top Ten Tips For Great Sound Bites

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Business Gifts for Your Clients and Employees

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Managers in the non-profit, association and business worlds need to... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

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Say What?

As the comedian Steve Martin once said, "some people have... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More