Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Non-news professionals often have a hard time understanding why their... Read More
Many of my clients have had the misguided perception that... Read More
A musician spends years honing his craft. He writes world-class... Read More
Being invited to appear on radio and television used to... Read More
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If you're trying to promote your store, but you don't... Read More
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Always ask, "Is now a good time?"Deadlines in journalism are... Read More
I say public relations can be a matter of survival... Read More
For some, public relations works well when their news release... Read More
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Quality public relations does something positive for business, non-profit and... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
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For financial planners, getting publicity, in the end, isn't about... Read More
You're a business, non-profit or association manager who needs to... Read More
Your public relations effort really should involve more than press... Read More
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How you answer questions depends on many factors. Example what... Read More
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This is the ending to my previous article, How to... Read More
In a media interview, always stick to your main points... Read More
It behooves you to know and remember the names of... Read More
One study found that as many as 90% of the... Read More
It really is powerful when a business, non-profit or association... Read More
You know, where you do something positive about the behaviors... Read More
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Talkback radio offers a fantastic opportunity to access thousands of... Read More
The next time a newspaper photographer takes your photo, remember... Read More
For some, public relations works well when their news release... Read More
What else, for goodness sake, could you as a business,... Read More
Public relations is the art, as one of my colleagues... Read More
What do your customers say about your company?Would you let... Read More
There are a lot of things that make a business... Read More
There's still time to review your public relations program like... Read More
Often the first point of contact the media has with... Read More
Public relations writing when writing press releases can be a... Read More
Media relations is a great profession.On good days, I earn... Read More
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