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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

China threatens 'further actions' over US downing of suspected spy balloon
Sun, 05 Feb 2023 07:40:00 +0000
China has threatened "further actions" in response to America's "serious overreaction" in the downing of a suspected spy balloon.

How US shot down China's 'spy balloon' with a single missile - and what was likely on it
Sun, 05 Feb 2023 12:47:00 +0000
A US military operation to shoot down a Chinese "spy balloon" that had been hovering in American airspace came at a tense time for the two superpowers, whose relationship has been on rocky ground for years.

Beyond the 'balloon watch' gimmicks this is an extremely serious moment
Sun, 05 Feb 2023 03:36:00 +0000
For beach-walking South Carolinians, it would have been quite the Saturday afternoon spectacle. 

Ukraine expecting major Russian offensive around invasion anniversary
Sun, 05 Feb 2023 15:04:00 +0000
Ukraine is expecting a possible major Russian offensive launched for "symbolic" reasons around the anniversary of its invasion later this month, the country's defence minister has said.

Protests in Iraq after YouTube star allegedly strangled in 'honour killing'
Sun, 05 Feb 2023 15:04:00 +0000
Dozens of Iraqi protesters gathered on Sunday to stand against the "honour killing" of a 22-year-old YouTube star - who was allegedly strangled by her father.

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The Ratings are Coming

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If a reporter approached you about an interview, would you... Read More

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Yes indeed! If you are a young person who has... Read More

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You are getting a good deal when you accept the... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More