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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

'Used as a pawn': Owner of British trawler detained by France speaks out as fishing rights row intensifies
Thu, 28 Oct 2021 05:25:00 +0100
France has detained a British scallop trawler owned by Macduff Shellfish and given a verbal warning to another fishing boat in waters off its coast.

Army boss speaks out on claims Brit soldiers were involved in killing woman whose body was found in tank
Thu, 28 Oct 2021 07:49:00 +0100
The head of the Army has said he is "appalled" by claims British soldiers were involved in the killing of a young Kenyan woman whose body was found in a septic tank.

India test-fires nuclear-capable missile amid tensions with China
Thu, 28 Oct 2021 09:00:00 +0100
India has test-fired a nuclear-capable intercontinental ballistic missile from an island of its east coast amid lingering border tensions with China.

'I can't force any one country to do anything': COP26 outcome 'in the balance' as reaching agreement will be a 'big challenge', president says
Wed, 27 Oct 2021 20:44:00 +0100
The president of the COP26 UN climate summit has told Sky News it is unclear if the crucial meeting will be a success and it is currently hanging “in the balance”.

'I was threatened': Belarus opposition leader reveals what happened after disputed election
Tue, 26 Oct 2021 11:12:00 +0100
"I am just the same, unselfconfident person I was," Svetlana Tikhanovskaya told Sky News in August last year. "But this is my mission. I have to overcome all these difficulties and bring our country to a free future and become a mother and wife again."

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