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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

US delivery of long-range missiles to Ukraine could prove pivotal - but has been controversial
Fri, 22 Sep 2023 19:25:00 +0100
They have a catchy name. They’re called "attack'ems".

Ukraine's super gran: 'I went into the wolf's lair to save my grandson'
Sat, 23 Sep 2023 01:01:00 +0100
"I was going into the wolf's lair but I had to overcome my fear because I was the only one who could rescue my grandson."

After Russia's illegal invasion of Ukraine, is the UN still fit for purpose? | Sean Bell
Sat, 23 Sep 2023 01:01:00 +0100
The United Nations was conceived at the end of the Second World War with the primary objective of maintaining international peace and security.  

'Our fight is the global fight': Spain and Sweden teams unite as World Cup kissing scandal rumbles on
Fri, 22 Sep 2023 22:56:00 +0100
Sweden joined Spain's players in a show of solidarity ahead of their Women's Nations League clash as the scandal surrounding Spanish football rumbled on.

Ukraine 'successfully' hits Russia's Black Sea navy HQ using British and French cruise missiles
Fri, 22 Sep 2023 15:08:00 +0100
The Ukrainian military says it has "successfully" struck the headquarters of Russia's Black Sea fleet in occupied Crimea in an attack using Storm Shadow and SCALP cruise missiles.

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Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

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PR: Whats the Point?

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Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

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Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More