Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Although it seems less common these days, there are still... Read More
Here's the point: people act on their own perception of... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Although I still believe there is a place for advertising... Read More
Next to white papers, case studies are the most popular... Read More
Publicity will take your financial planning practice, your business, and... Read More
As the comedian Steve Martin once said, "some people have... Read More
As someone with expertise in media relations, I've been asked... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
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The right kind of PR, that is, the kind that... Read More
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Sure, any publicity is good. But don't invest time and... Read More
When most people think of media relations, they think of... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
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Publicity is obtaining editorial coverage or features for your business.... Read More
If you're like most of my clients, you're probably interested... Read More
If a reporter approached you about an interview, would you... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Aren't you tired of hearing how extremely easy it is... Read More
In my travels around the country while building my business... Read More
Some financial planners think that they shouldn't share their top... Read More
Keep these few crucial details in mind when writing and... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
As the comedian Steve Martin once said, "some people have... Read More
I've worked in media and public relations for 20 years,... Read More
How do press releases or interest stories have an effect... Read More
Can your PR do something positive about the behaviors of... Read More
Because good public relations can alter individual perception and lead... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Southern grandmothers have often said, "there are only three... Read More
Just because a publication is small doesn't mean that getting... Read More
Non-news professionals often have a hard time understanding why their... Read More
The payoff for business, non-profit or association managers can be... Read More
You won't be if you accept a very simple premise.... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
As a business, non-profit or association manager, what do you... Read More
If you're an online business using public relations (PR) to... Read More
If you leave a star player sitting on the bench,... Read More
Often the first point of contact the media has with... Read More
You have a story to tell. Your company has developed... Read More
You want to sell your products or services, and that... Read More
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