Maintain your old Siemens Hipath system

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:

Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target. Choosing the right keywords will drive a continuous stream of qualified buyers to your site at affordable CPC's. Choosing the wrong keywords will negate even the most well planned Pay Per Click Advertising strategy.

Going Beyond The Obvious:

At first glance, choosing keywords for your Pay Per Click Advertising program seems easy. Anyone can come up with a list of obvious keywords related to their web site. The problem is, because the keywords are obvious, all your competitors have come up with the same list of words. This can lead to price inflation for these keywords on the Pay Per Click Search Engines, making it difficult for anyone to profit from these keywords. The key to a successful PPC Advertising strategy is to identify targeted, hard to find, niche keywords that drive profitable traffic to your site.

Monetizing The "Keyword Tail"

The enormous number of queries that fall outside the obvious keywords is known as the "Keyword Tail". An advertiser's ability to mine the "Keyword Tail" for profitable nuggets of Search terms is often the difference between a successful Pay Per Click Advertising program, and one that loses money.

Examples of keywords that fall into the "Keyword Tail" are singular, plural, and misspelled versions of keywords, and keyword terms related to the obvious keywords for your site. For example, if you own a site that sells fishing supplies, you may come up with the following list of keywords:

Obvious Keyword: Fishing

"Keyword Tail": Fly Fishing Equipment

Fly Fishing Gear

Fishing Lures

Fishing Reels

Many of the Pay Per Click Search Engines offer tools to help advertisers identify hard to find keywords related to their sites. Overture's is the most advanced in this area, but Google's works well too. The leading third party tool to help advertisers uncover profitable keywords is offered by a company called WordTracker. WordTracker not only helps identify good keywords for your Pay Per Click Advertising program, but it also tells you how many times the words were searched on across all the major Search Engines. This is important, because the more niche the keyword, the less traffic it will generate. It doesn't do any good to find a perfectly targeted keyword if it only generates a few clicks a month.

Because each targeted, niche, keyword by definition will only produce a small amount of traffic, it's important to identify as many as possible so their combined traffic will have a meaningful impact on your Pay Per Click Advertising program.

Summary:

The beauty of Pay Per Click Advertising is the more targeted the keyword, the less you'll likely have to pay for each click. This is opposite of how every other form of advertising works. If you use direct mail, magazines, TV, or even other forms of online advertising to market your products, the prices rise as the audience becomes more targeted.

To succeed you must take advantage of this unique dynamic of Pay Per Click Advertising by using every available tool to help you think "out of the box" to create a comprehensive, targeted list of keywords to drive a steady volume of profitable traffic to your web site.

Stan Hauser is a leading expert in internet advertising, with a particular emphasis on Search Engine Pay Per Click Advertising. He has worked in senior management roles at a top 10 Media Metrix property for over seven years, and is the creator of http://www.pay-per-click-advertising-guide.com

In The News:

Couple jailed for 10 years over viral video showing them dancing at Iran landmark
Wed, 01 Feb 2023 12:00:00 +0000
A young couple in Iran have been jailed for more than 10 years each after a video on social media showed them dancing at one of Tehran's main landmarks.

Legendary NFL player Tom Brady 'retiring for good'
Wed, 01 Feb 2023 13:22:00 +0000
NFL legend Tom Brady has announced for the second time that he will be retiring.

FIFA facing backlash over potential 'sportswashing' Saudi sponsorship
Wed, 01 Feb 2023 11:35:00 +0000
FIFA is facing backlash from Women's World Cup co-hosts Australia and New Zealand over a potential sponsorship of the tournament by Saudi Arabia.

Biggest year ever for crypto hacking - with North Korea the suspected culprit
Wed, 01 Feb 2023 13:00:00 +0000
2022 was the biggest year ever for cryptocurrency hacking, with more than £3.2bn stolen worldwide, according to new research.

Families seek exoneration of relatives convicted of witchcraft centuries later
Wed, 01 Feb 2023 11:43:00 +0000
US politicians are considering exonerating 11 alleged witches who were executed and dozens more who were accused of having ties to Satan more than 375 years ago.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More