Maintain your old Siemens Hipath system

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.

Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour. And why we find it even harder to explain them when asked.

I consider "Blink" essential reading for all marketers. I mean, which blue-blooded marketer wouldn't love to know how the workings of their customer's brain will decide whether their new packaging is going to work or fail?

Or why their new website is converting far fewer visitors than the old one? Of course we would.

But is it really possible to understand why people choose Budweiser over Coors? George W. over John Kerry? Coke over Pepsi?

No one really knows for sure. And asking people why they took those decisions doesn't necessarily give the right answers.

Why? Because most of us really haven't a clue as to why we make those choices.

95% of consumer decision-making occurs subconsciously, according to research from Harvard University, cited in an article in Time. That's a hell of a lot of decisions we have little or no conscious control over. http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html&e=9707

In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market research and focus groups - can fail miserably because they don't always predict actual consumer behaviour, as Coca-Cola discovered during the New Coke fiasco.

But new research is beginning to shine a light on the mysterious workings of the neural processes behind those snap decisions.

Known as "neuromarketing," this controversial science could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes, according to an article in Wired News. http://www.wired.com/news/medtech/0,1286,67597,00.html

The Time article also cited research that seems to have solved that eternal mystery ? why people prefer Coke over Pepsi. The answer lies in how people identify with brands. Although consumers preferred Pepsi's taste they choose Coke because they identified with its brand better.

A branch of cognitive neuroscience, neuromarketing relies heavily on the ability to visualise how the brain sees choices and takes decisions, using brain scans and a process called functional magnetic resonance imaging or fMRI. fMRI measures the level of oxygen in the blood and tells scientists which parts of the brain are most active. http://www.wired.com/news/medtech/0,1286,65775,00.html

According to the Wired article, this research even recently revealed the differences in the brains of Democrats and Republicans.

Consumer groups worry that the research could lead to companies using more effective "mind control" to brainwash consumers into decisions that the companies desire, and have issued calls to ban the technology. http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article_id/202

Imagin e if the tobacco, alcohol, and gambling industries (or even worse, politicians) should start exploiting such information to manipulate the weak minds of their zombified consumers.

But the experts insist we are light years away from such an Orwellian scenario, and believe that the research will help businesses better understand the needs of their consumer and show them how to make life better for their consumers.

Whatever the outcome, neuromarketing is certainly going to be a bone of contention between marketers hoping to get a better grip on their consumer's decision making processes, and consumer activists seeking to help consumers retain control over their minds.

_______________________________________________

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

_______________________________________________

In The News:

Suspect arrested over deadly mass shooting at Fourth of July parade
Tue, 05 Jul 2022 00:43:00 +0100
The man suspected of killing at least six people and seriously injuring more than 30 at a Fourth of July parade in Chicago has been arrested, police have said.

Hit, hit, hit, destroy: Russia's terrifying tactics set to ensure control of the Donbas
Mon, 04 Jul 2022 19:04:00 +0100
Russian troops are ratcheting up their efforts to secure full control of the entire Donbas area in eastern Ukraine - and from what we have witnessed, there's very little which is going to stop them right now.

Tennis star Nick Kyrgios charged with common assault
Tue, 05 Jul 2022 12:01:00 +0100
Tennis star Nick Kyrgios has been charged with assaulting his former girlfriend, media in Australia has reported.

Dozens rescued as 50,000 people face evacuation amid severe floods in Australia
Tue, 05 Jul 2022 11:18:00 +0100
Dozens of people have been rescued overnight in the Sydney area, with about 50,000 residents facing evacuation amid severe flooding in Australia.

Families need boats to leave home as deluge of floods hits Sydney
Tue, 05 Jul 2022 14:39:00 +0100
The scale of the flooding crisis unfolding around Sydney is on another level.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single... Read More

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing.... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More