Maintain your old Siemens Hipath system

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.

In another article (See "Marketing On The Cheap: Become a Joiner") I wrote about joining a service club to get exposure for you and your business. Those same organizations are always looking for speakers. Most, if not all, Lions, Kiwanis, Rotary and a number of other service clubs have programs during their regular meetings. They are always looking for speakers on any variety of subjects of interest.

Regardless of what business you are in, you can develop a program to fit the needs of those organizations. However, you don't want to develop a program that is a blatant and direct sales pitch. You'll have to develop a program that is somewhat indirect.

If you're in the insurance business, you probably don't want to do a 30-minute program on why everyone needs life insurance. Instead you may want to consider developing a presentation on ways small businesses can save on their worker's comp insurance. You may also want to think of developing a program that has nothing to do with insurance at all. A few years back a local insurance agent became the talk of the local "rubber chicken circuit" when he returned from a hunting trip to China. He put together an remarkable slide show that included incredible shots of the local culture and scenery, but it included absolutely nothing about insurance at all. Of course, he and his business were listed on hundreds of agendas and program guides and mentioned during every introduction.

I served on our local arts council years ago. Part of their responsibility was offering input into the County and City Art in Public Places programs. On a cross-country vacation trip which I took, I made sure I visited a large number of sites that had remarkable sculptures and other works of art in public places. After returning home and putting on a program for the Arts Council, my phone started ringing off the hook with requests for the program at all the local service clubs and other organizations. I did the same thing when I served on the board of directors of the Museum of Flight in our area. In my two trips around the speakers' circuit neither subject had a thing to do with the business I was in. Yet, I made lots of contacts, got a ton of exposure and had a lot of fun, not to mention all those free rubber chicken lunches!!

If you don't consider yourself a very good speaker, not to worry. Pre-record your presentation. With all of the fancy audio-visual equipment there is out there, today anyone can come off sounding like a world-class orator. You may also want to consider hiring a professional to voice your presentation. My company was hired at one time to put together a presentation for a company promoting an affordable housing project. I hired a local television personality to do the voice over. Once his distinctive voice was recognized, it gave instant credibility to our presentation. My name and the name of my company were listed on the program during the introduction, and I handled the question and answer period at the end. Other than that I didn't have too much to do, beyond showing up, setting up and turning on the audio-visual equipment.

Make sure you include some sort of hand out to go along with whatever kind of presentation you do, even if it's just some sort of imprinted premium like a pen or a keychain. These sort items, as opposed to business cards, are less likely to find the trash can before the receiver leaves the building.

Other speaking opportunities you should look into include your local college. Most of them have some sort of adult classes. I had a number of programs I did in our local community college. I made class presentations of 1-2 hour duration and in one case did a 2-week how-to presentation every semester. These were all adult classes and provided tremendous exposure to the exact market I was aiming to reach.

Your local chamber of commerce may also offer any number of speaking opportunities. They may sponsor business conferences or trade shows. I didn't like setting up the standard booths at these sorts of events myself, but rather preferred to be a presenter or do a demonstration of some sort. You might even consider leading the discussion in a breakout group. This will get your name in most, if not all, of the pre-event promotional materials and offers a higher level of exposure and credibility.

No permission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. Email floyd@sbmag.org.

About the Author: Floyd Snyder is the owner of Strictly Business Magazine at http://www.sbmag.org, http://www.EducationResourcesNetwork.com/ and http://www.TraderAide.com.

In The News:

Couple jailed for 10 years over viral video showing them dancing at Iran landmark
Wed, 01 Feb 2023 12:00:00 +0000
A young couple in Iran have been jailed for more than 10 years each after a video on social media showed them dancing at one of Tehran's main landmarks.

Legendary NFL player Tom Brady 'retiring for good'
Wed, 01 Feb 2023 13:22:00 +0000
NFL legend Tom Brady has announced for the second time that he will be retiring.

Court upholds decision to extend Andrew Tate's 30-day detention after appeal dismissed
Wed, 01 Feb 2023 15:58:00 +0000
A Romanian court has upheld the decision to extend the detention of controversial influencer Andrew Tate to 30 days.

FIFA facing backlash over potential 'sportswashing' Saudi sponsorship
Wed, 01 Feb 2023 11:35:00 +0000
FIFA is facing backlash from Women's World Cup co-hosts Australia and New Zealand over a potential sponsorship of the tournament by Saudi Arabia amid concerns about restrictions on women’s rights in the kingdom.

Biggest year ever for crypto hacking - with North Korea the suspected culprit
Wed, 01 Feb 2023 13:00:00 +0000
2022 was the biggest year ever for cryptocurrency hacking, with more than £3.2bn stolen worldwide, according to new research.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More