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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ā£600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Surrounded by body bags - Putin's 'war crimes' only strengthen Ukraine's resolve
Fri, 30 Sep 2022 20:19:00 +0100
There was an awful near silence as the war crime investigators went about their business and the bodies of the victims were methodically packed into body bags.

Rambling Putin sounded like a resentful old man
Fri, 30 Sep 2022 19:52:00 +0100
The biggest landgrab since the Second World War. A dictator threatening the use of nuclear weapons.

Hurricane Ian has killed at least 17 people in the US - and officials are warning number of deaths will rise
Fri, 30 Sep 2022 23:29:00 +0100
Hurricane Ian has killed at least 17 people in the US, with officials warning the number of fatalities will rise.

Putin rails against Western 'dictatorship' as he declares four Ukrainian regions as Russian
Fri, 30 Sep 2022 09:53:00 +0100
Vladimir Putin has railed against Western "dictatorship" as he declared Russian rule over four regions of Ukraine.

Suicide bomb blast kills at least 19 as students sit exam
Fri, 30 Sep 2022 08:24:00 +0100
At least 19 people have been killed and dozens more injured in a suicide bombing in the Afghan capital of Kabul, police say.

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20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Who are Those People Youre Selling To?

If you're in the IT business, that's an important question.Most... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a... Read More

Loan Officer Marketing ? Why RealtorsĀ® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering.... Read More