I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Of all the web sites belonging to coaches, consultants and... Read More
In addition to direct marketing strategies you want to be... Read More
Small business marketing is not like taking a family vacation.Did... Read More
There is a big payoff in being different. When you... Read More
In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to... Read More
Business cards are such wonderfully creative little marketing products. Most... Read More
Are you willing to fail your way to great marketing... Read More
For most businesses, making a sale is all important. However,... Read More
Wouldn't you love a simple formula for easily growing your... Read More
Referrals are an extension of Networking. If people like you... Read More
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For years now, you have been waiting patiently for that... Read More
What's in a name?Think of your business name as an... Read More
A marketer whose advice I generally respect recently published an... Read More
Want to know the simple way to get all the... Read More
Yesterday I was sitting on a train going into London... Read More
A colleague who does work for a nonprofit organization contacted... Read More
If you've got a mailbox, you're no doubt aware of... Read More
Your message is first among your weapons in the battle... Read More
Unless you've been living under an Internet rock, you've probably... Read More
Loyalty marketing has been around for as long as retailing... Read More
Direct marketing can make you very successful, but you've got... Read More
1. Make copies of your web site in many different... Read More
The foundation of success is in your mind. You do... Read More
With the continued proliferation of the Internet, the meaning of... Read More
People are making a fortune on pamphlets. If you go... Read More
One of the most effective ways to market your products/services... Read More
Clichés. We've all heard them...and hear some of them so... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
Almost everyone who dreams of starting their own business is... Read More
After 11 years in sales, I've put together and delivered... Read More
Let's face it, the name "proposal" is a great misnomer,... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Are there really ways you can get valuable marketing exposure... Read More
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
Here are 7 simple marketing tips to help you boost... Read More
These ideas are for anyone that has a small budget... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
The steps to creating an effective marketing plan begin with... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
You'll always need to find new prospects for your business.... Read More
You want all of your marketing messages to have a... Read More
Can we imagine a place in the world today without... Read More
Is your business publishing a print or e-newsletter? An informative... Read More
If you are considering entering a new target market, with... Read More
When I started my coaching practice I believed that I... Read More
Have you created a marketing plan for your Website? If... Read More
Your market is not everybody, as so many small businesses... Read More
When asked "what business are you in" many business owners... Read More
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