While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it... Read More
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode,... Read More
There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do it. Really, when you sit... Read More
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the... Read More
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly... Read More
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other... Read More
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?I can understand how... Read More
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine.... Read More
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address,... Read More
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During the free e-zine publishing teleclasses I offer every month,... Read More
When writing an ezine ad, there is a big mistake... Read More
"E-Book" is short for Electronic Book---an organized set of content... Read More
I received a very good question from a subscriber and... Read More
Employee newsletters are an effective tool to communicate with your... Read More
"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness... Read More
Many online internet marketers tell us "its all in the... Read More
1. Don't bury your subscriber form, place it on your... Read More
1. Time saver. To get going make a quick visit... Read More
If you remember, the majority of people (i.e., 68%) need... Read More
1. Make your ecourse short like 5 - 7 days.... Read More
As many people know Industry Trade Journals in America have... Read More
Peter Boulder of Pepper and Rodgers Group tells a story... Read More
If you have been online for a while, one of... Read More
HiHow'd you go with your product search?Here's another way to... Read More
1. Don't ever stop advertising for new subscribers.I know this... Read More
One of the biggest obstacles to building a good sized... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
Have you been publishing an e-mail newsletter for at least... Read More
It's proven that the FROM field of your emails is... Read More
Are you looking to increase your relevancy in the search... Read More
If you've been promoting your business on the internet you've... Read More
Did you ever wonder why some business owners seem to... Read More
Are you doing "the bounce"? No, it's not a new... Read More
Chances are if you surf the net much you have... Read More
The Internet is too rich. Even powerful and sophisticated search... Read More
Web and email addresses pose a special challenge for writers... Read More
Employee newsletters are an effective tool to communicate with your... Read More
1. Time saver. To get going make a quick visit... Read More
When I say free ezine advertising, I'm not talking about... Read More
One morning this past fall, I was going through my... Read More
Owning an online business and publishing an ezine can be... Read More
1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More
Everything successful needs to be built on a solid, confident... Read More
Seeing is believing. Unless your website visitors can experience your... Read More
Having a newsletter is one thing but how many subscribers... Read More
Your newsletter name has a big effect on your readership,... Read More
There are lots of ezines (newsletters) out there that offer... Read More
There are many tips and techniques to increase your search... Read More
You can use Word newsletter templates for both Word and... Read More
We all know that an e-zine won't attract and keep... Read More
If you remember, the majority of people (i.e., 68%) need... Read More
While sending out a text e-zine may seem like a... Read More
Have you been publishing an e-mail newsletter for at least... Read More
Newsletter SoftwareWhat types of newsletter software can I use to... Read More
Time, of course, doesn't stand still and never did, and... Read More
Marketing is a broad business subject that encompasses a range... Read More
So you'd like to start publishing special reports and ebooks... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need... Read More
As you likely know from personal experience, the value of... Read More
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