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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

US delivery of long-range missiles to Ukraine could prove pivotal - but has been controversial
Fri, 22 Sep 2023 19:25:00 +0100
They have a catchy name. They’re called "attack'ems".

Ukraine's super gran: 'I went into the wolf's lair to save my grandson'
Sat, 23 Sep 2023 01:01:00 +0100
"I was going into the wolf's lair but I had to overcome my fear because I was the only one who could rescue my grandson."

Top X boss in India 'resigns' - amid court battle over content removal
Sat, 23 Sep 2023 07:32:00 +0100
Social media platform X's most senior employee in India has resigned ahead of the country's elections, as the company fights the government in court over content removal, according to the Reuters news agency.

After Russia's illegal invasion of Ukraine, is the UN still fit for purpose? | Sean Bell
Sat, 23 Sep 2023 01:01:00 +0100
The United Nations was conceived at the end of the Second World War with the primary objective of maintaining international peace and security.  

'Our fight is the global fight': Spain and Sweden teams unite as World Cup kissing scandal rumbles on
Fri, 22 Sep 2023 22:56:00 +0100
Sweden joined Spain's players in a show of solidarity ahead of their Women's Nations League clash as the scandal surrounding Spanish football rumbled on.

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Freelance Writing As A Career

Most people would love to make a living from freelance... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader?... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

Five Steps To Online Copywriting Success

One of the most important priorities of evey online business... Read More

Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so,... Read More

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Touching the Prospect?s Emotions in Your Sales Letter

Your prospect has emotions? and you MUST touch these emotions... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

When Panic Attacks Writers

If you write for a living, you deal with deadlines.... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an... Read More