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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Surrounded by body bags - Putin's 'war crimes' only strengthen Ukraine's resolve
Fri, 30 Sep 2022 20:19:00 +0100
There was an awful near silence as the war crime investigators went about their business and the bodies of the victims were methodically packed into body bags.

Rambling Putin sounded like a resentful old man
Fri, 30 Sep 2022 19:52:00 +0100
The biggest landgrab since the Second World War. A dictator threatening the use of nuclear weapons.

Hurricane Ian has killed at least 17 people in the US - and officials are warning number of deaths will rise
Fri, 30 Sep 2022 23:29:00 +0100
Hurricane Ian has killed at least 17 people in the US, with officials warning the number of fatalities will rise.

Putin rails against Western 'dictatorship' as he declares four Ukrainian regions as Russian
Fri, 30 Sep 2022 09:53:00 +0100
Vladimir Putin has railed against Western "dictatorship" as he declared Russian rule over four regions of Ukraine.

Suicide bomb blast kills at least 19 as students sit exam
Fri, 30 Sep 2022 08:24:00 +0100
At least 19 people have been killed and dozens more injured in a suicide bombing in the Afghan capital of Kabul, police say.

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Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business.... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More

On Copying and Stealing Designs

The notion on the great artist, Pablo Picasso's quote, "Bad... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen... Read More

Dont Forget The Copywriting

Copywriting And Content CreationOne of the most important, but often... Read More

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or... Read More

19 Secrets to Making Your Ad Copy More Effective

The sales letter is the key; the sales letter is... Read More

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article... Read More

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

Hooks, Lines & Sinkers

Hands up if the title to this article made you... Read More