If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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"Shallow men believe in luck. Strong men believe in cause... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Now that you've decided to hire a copywriter, how do... Read More
A few weeks ago I wrote some copy for a... Read More
Most of the sales pieces people ask me to rewrite... Read More
When you come to 'know' something, there is a temptation... Read More
Writing a killer headline for your copy is simple! You... Read More
Building a professional reputation requires a campaign founded on your... Read More
One of the biggest challenges a copywriter faces is to... Read More
While traditional marketing can work for the book author or... Read More
Tech-writing is a tricky business. It's not a very high... Read More
I imagine you are the type of person who really... Read More
Your goal is to land a few nice, secure freelance... Read More
Copy is all about words. Or is it?Copy is about... Read More
If you find that your progress is blocked by a... Read More
Have you heard the good things about the field of... Read More
Assume you were faced with the task of hiring a... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Every person has secrets that only he or she knows,... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
I worked as a business magazine editor for about 20... Read More
One statistic shows that over 80% of all buying decisions... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
If you are interested in creating information products, you will... Read More
Question: If you were starting out and had no references... Read More
Many small businesses fail because their owners don't pay enough... Read More
Whether you're an executive or a small business owner, chances... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Year after year people make the same mistakes in direct-response... Read More
You only have an instant to capture your prospect's attention.... Read More
If you're hunting for a good freelance copywriter and have... Read More
Lots of people who seek out my copywriting services are... Read More
All the world's a story. Video games have storylines; newspapers... Read More
As websites and electronic commerce are becoming more and more... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Have you heard the good things about the field of... Read More
You've done it. Gotten that press release written. Now you're... Read More
Whether you run a home-based business or Microsoft, one thing... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Today I am having a rant inside of my own... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
From the early days of search engine optimization, keywords and... Read More
Web copy that's intended to sell or generate leads needs... Read More
Just because you're running a small business doesn't mean you... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Have you wondered how you can make a career writing... Read More
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