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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

China threatens 'further actions' over US downing of suspected spy balloon
Sun, 05 Feb 2023 07:40:00 +0000
China has threatened "further actions" in response to America's "serious overreaction" in the downing of a suspected spy balloon.

How US shot down China's 'spy balloon' with a single missile - and what was likely on it
Sun, 05 Feb 2023 12:47:00 +0000
A US military operation to shoot down a Chinese "spy balloon" that had been hovering in American airspace came at a tense time for the two superpowers, whose relationship has been on rocky ground for years.

Beyond the 'balloon watch' gimmicks this is an extremely serious moment
Sun, 05 Feb 2023 03:36:00 +0000
For beach-walking South Carolinians, it would have been quite the Saturday afternoon spectacle. 

Ukraine expecting major Russian offensive around invasion anniversary
Sun, 05 Feb 2023 15:04:00 +0000
Ukraine is expecting a possible major Russian offensive launched for "symbolic" reasons around the anniversary of its invasion later this month, the country's defence minister has said.

Protests in Iraq after YouTube star allegedly strangled in 'honour killing'
Sun, 05 Feb 2023 15:04:00 +0000
Dozens of Iraqi protesters gathered on Sunday to stand against the "honour killing" of a 22-year-old YouTube star - who was allegedly strangled by her father.

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Cause and Effect

"Shallow men believe in luck. Strong men believe in cause... Read More

Copywriting: Secrets of a Freelancer

Lately, I've been getting emails from other copywriters who ask... Read More

Top 7 Things To Do Before You Hire A Copywriter

Now that you've decided to hire a copywriter, how do... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

Copywriting FAQs

One of the biggest challenges a copywriter faces is to... Read More

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a... Read More

Dont Forget The Copywriting

Copywriting And Content CreationOne of the most important, but often... Read More

A Writers Secrets

Every person has secrets that only he or she knows,... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions... Read More

Art Of Writing Profitable Classified Ads

The art of writing profitable classified adsEverybody wants to make... Read More

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More