If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Freelance children's writing positions are always advertised. Rather, the schooling... Read More
You've identified the benefits you offer your customers, but how... Read More
You have to choose a character or an angle that... Read More
Anyone who's ever tried marketing IT products or... Read More
Do you ever have brilliant ideas for articles, books or... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Having worked as a digital publishing specialist at a large... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
One of the most important priorities of evey online business... Read More
Over the last decade, the number of companies selling their... Read More
Here's another drill ripped out of the Field Guide for... Read More
If you are interested in creating information products, you will... Read More
Most of us spend our days persuading others to buy... Read More
Web copy that's intended to sell or generate leads needs... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Think for a moment some day and consider the kind... Read More
Have you heard the good things about the field of... Read More
When you want to sell something?anything? you need to first... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
Whether you run a home-based business or Microsoft, one thing... Read More
Sometimes it's a struggle to figure out what's the best... Read More
The field of proofreading is not as easy to get... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
Last quarter I talked about interviewing / gathering data. So... Read More
Have you heard the good things about the field of... Read More
It's true, we were all taught in school to express... Read More
Perhaps the most important benefit in the material that follows... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Subhead..How to bundle for valuable results without devaluing your productI... Read More
You've done it. Gotten that press release written. Now you're... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Assume you were faced with the task of hiring a... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
In order to make more sales and get more profits... Read More
Many of us have been asked to write an article... Read More
People tend to read your ads and sales letters in... Read More
As websites and electronic commerce are becoming more and more... Read More
Headlines are, without a doubt, one of the most important... Read More
While traditional marketing can work for the book author or... Read More
I've seen this ongoing debate debate jump up again recently... Read More
Have you ever wondered how your copy sounds to your... Read More
I like to use power phrases when writing sales material.... Read More
I know, I know. Times are tough. You have to... Read More
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