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Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy-you're busy running your business.

What you don't realize is that a proper brand strategy can make running your business easier and more profitable. A brand strategy is truly powerful, and a brand strategy company should be ready to help you find and develop the right brand strategy for your company.

Just how important is it that you hire someone who understands what makes a solid brand strategy? Consider this. Say you want to remodel your kitchen. If you were to do it yourself with no prior experience, it would take a lot of time and a lot of trial and error to get it right. That's why it's a better idea to hire a good contractor to get the job done right the first time and on budget. The same is true for brand strategy.

Creating the right brand strategy for your business requires research and a great deal of thought on how to creatively execute a brand strategy that captivates your audience. Then, it takes a talented group of creative branding strategy gurus to execute it. A branding company should be ready to be your "contractor" and develop a brand strategy that works for your business.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

Couple jailed for 10 years over viral video showing them dancing at Iran landmark
Wed, 01 Feb 2023 12:00:00 +0000
A young couple in Iran have been jailed for more than 10 years each after a video on social media showed them dancing at one of Tehran's main landmarks.

Legendary NFL player Tom Brady 'retiring for good'
Wed, 01 Feb 2023 13:22:00 +0000
NFL legend Tom Brady has announced for the second time that he will be retiring.

FIFA facing backlash over potential 'sportswashing' Saudi sponsorship
Wed, 01 Feb 2023 11:35:00 +0000
FIFA is facing backlash from Women's World Cup co-hosts Australia and New Zealand over a potential sponsorship of the tournament by Saudi Arabia amid concerns about restrictions on women’s rights in the kingdom.

Biggest year ever for crypto hacking - with North Korea the suspected culprit
Wed, 01 Feb 2023 13:00:00 +0000
2022 was the biggest year ever for cryptocurrency hacking, with more than £3.2bn stolen worldwide, according to new research.

Families seek exoneration of relatives convicted of witchcraft centuries later
Wed, 01 Feb 2023 11:43:00 +0000
US politicians are considering exonerating 11 alleged witches who were executed and dozens more who were accused of having ties to Satan more than 375 years ago.



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