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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

'20 killed' in Gaza air strikes after Hamas fires rockets at Jerusalem
Mon, 10 May 2021 16:16:00 +0100
Palestinian officials say 20 people in the Gaza Strip, including nine children, have been killed by Israeli air strikes launched after rockets were fired by Hamas militants from the territory towards Jerusalem.

Situation in Jerusalem has all the worrying elements of a third intifada
Mon, 10 May 2021 02:18:00 +0100
There is a tension in Jerusalem of a kind not felt for five years.

Public praised for 'heroic' acts in detaining attacker in NZ supermarket stabbing
Tue, 11 May 2021 00:19:00 +0100
Shoppers and staff at a New Zealand supermarket have been praised for their courage in trying to stop an attacker armed with a knife while waiting for police to arrive.

Man dies after WWII artillery shell explosion: Call for US to clean up its 'mess' in Pacific
Tue, 11 May 2021 01:19:00 +0100
The death of a man in the Solomon Islands has prompted a call for the US and others to clean up some of the dangerous weapons they left behind during the Second World War.

Area of forests the size of France has regrown worldwide since 2000
Mon, 10 May 2021 22:03:00 +0100
An area of forests larger than France has regrown around the world since 2000, new data suggests.

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Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

The Brand Called You

The best brands always try... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Intelligent Design comes from Brand & Account Planners

I've been reminded recently, rather forcefully, that not all reality... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Business Branding - How Character Affects Customers and Your Business Image

The public buys far more than just your products, services... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More