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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

'Used as a pawn': Owner of British trawler detained by France speaks out as fishing rights row intensifies
Thu, 28 Oct 2021 05:25:00 +0100
France has detained a British scallop trawler owned by Macduff Shellfish and given a verbal warning to another fishing boat in waters off its coast.

Army boss speaks out on claims Brit soldiers were involved in killing woman whose body was found in tank
Thu, 28 Oct 2021 07:49:00 +0100
The head of the Army has said he is "appalled" by claims British soldiers were involved in the killing of a young Kenyan woman whose body was found in a septic tank.

India test-fires nuclear-capable missile amid tensions with China
Thu, 28 Oct 2021 09:00:00 +0100
India has test-fired a nuclear-capable intercontinental ballistic missile from an island of its east coast amid lingering border tensions with China.

'I can't force any one country to do anything': COP26 outcome 'in the balance' as reaching agreement will be a 'big challenge', president says
Wed, 27 Oct 2021 20:44:00 +0100
The president of the COP26 UN climate summit has told Sky News it is unclear if the crucial meeting will be a success and it is currently hanging “in the balance”.

'I was threatened': Belarus opposition leader reveals what happened after disputed election
Tue, 26 Oct 2021 11:12:00 +0100
"I am just the same, unselfconfident person I was," Svetlana Tikhanovskaya told Sky News in August last year. "But this is my mission. I have to overcome all these difficulties and bring our country to a free future and become a mother and wife again."

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Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead,... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More