Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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It's the question that is on the minds of all... Read More
The one thing that everyone has in common is that... Read More
Having a concise, clear image that you project to your... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
A list of customers who have previously bought from you... Read More
Colour is essential to building a strong brand.Many of you... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Do you have any idea how important your company logo... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
The world is not waiting for you?or your product or... Read More
Q: How important is the name of a business? Should... Read More
The number of complaints to the Federal Trade Commission on... Read More
You work hard getting the right cover message and words... Read More
There's been a lot of buzz lately about branding. But... Read More
What's in a brand name? Everything! Think of these brands:... Read More
A great logo can help a business project a positive... Read More
Branding your comapny should be the first thing a company... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Develop an effective benefit message and you're well on your... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
On question I have been asked over and over again... Read More
Every company has a brand (how people think of them)... Read More
Have you ever thought about branding your name? Does the... Read More
In the world of marketing, branding issues are always an... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
Design is a very subjective thing, therefore, if you ask... Read More
How is branding different than marketing?Branding is not so much... Read More
OK, so you took the plunge and purchased your internet... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
"Make no little plans, they have no magic to stir... Read More
One of the critical drivers of business success is having... Read More
Well not everyone is aware that McDonalds also owns several... Read More
Every small business needs it, but not many have it.... Read More
Most people who own a small business have a huge... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Look at your company logo. Does it fade into the... Read More
Your logo is the most important graphic element in which... Read More
Ask any marketing executive and they will tell you that... Read More
Every day, the average person is exposed to millions of... Read More
We should all recognize the marketing efforts of John Deere... Read More
Most people, when they hear the word branding, think logos... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
What about me? Are you asking yourself this question? If... Read More
How brand management can help utility organisations to create a... Read More
Branding is very important to a business, whether it is... Read More
Branding your comapny should be the first thing a company... Read More
Logos can be described as visual icons that provide a... Read More
Developing brand value is critical to every organization and when... Read More
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