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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

US delivery of long-range missiles to Ukraine could prove pivotal - but has been controversial
Fri, 22 Sep 2023 19:25:00 +0100
They have a catchy name. They’re called "attack'ems".

Ukraine's super gran: 'I went into the wolf's lair to save my grandson'
Sat, 23 Sep 2023 01:01:00 +0100
"I was going into the wolf's lair but I had to overcome my fear because I was the only one who could rescue my grandson."

After Russia's illegal invasion of Ukraine, is the UN still fit for purpose? | Sean Bell
Sat, 23 Sep 2023 01:01:00 +0100
The United Nations was conceived at the end of the Second World War with the primary objective of maintaining international peace and security.  

'Our fight is the global fight': Spain and Sweden teams unite as World Cup kissing scandal rumbles on
Fri, 22 Sep 2023 22:56:00 +0100
Sweden joined Spain's players in a show of solidarity ahead of their Women's Nations League clash as the scandal surrounding Spanish football rumbled on.

Ukraine 'successfully' hits Russia's Black Sea navy HQ using British and French cruise missiles
Fri, 22 Sep 2023 15:08:00 +0100
The Ukrainian military says it has "successfully" struck the headquarters of Russia's Black Sea fleet in occupied Crimea in an attack using Storm Shadow and SCALP cruise missiles.

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The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More