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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

Liz Truss to tell western Balkans 'we can't take foot off accelerator' over Ukraine war
Wed, 25 May 2022 22:34:00 +0100
Foreign Secretary Liz Truss will meet armed forces personnel in Bosnia and Herzegovina to re-affirm the UK's commitment to peace and stability in the western Balkans.

World Bank warns of global recession due to war in Ukraine
Thu, 26 May 2022 06:49:00 +0100
The president of the World Bank has warned that the war in Ukraine could spark a global recession.

Russia blames the West for grain exports from Ukraine being blocked
Thu, 26 May 2022 11:06:00 +0100
Russia has pointed the finger at actions by the West for grain exports from Ukraine being blocked.

Princess Charlene of Monaco discusses marriage and health in rare interview
Thu, 26 May 2022 08:48:00 +0100
Princess Charlene of Monaco has spoken about her health problems for the first time, admitting that the "path has been long, difficult and very painful".

Kate Moss says Johnny Depp 'never pushed me, kicked me or threw me down any stairs'
Wed, 25 May 2022 15:12:00 +0100
Kate Moss has said Johnny Depp "never" pushed her down any stairs, contrary to rumours discussed by Amber Heard during the ex-couple's defamation trial in the US.

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Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you... Read More

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an... Read More