Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Hiring a brand identity company is very important. In every... Read More
1. Never send a letter that weighs less than 30... Read More
Let me tell you a story about Pete and a... Read More
Your brand is the culmination of everything about you and... Read More
I love Pepsi. It's that slightly sweeter taste and the... Read More
There have always been trademark issues and lawsuits in the... Read More
Having a brand image is not a "have or have... Read More
Many businesses of today are often driven to compete striclty... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
How would you like to sell as much in one... Read More
A corporate logo design should be highly instrumental in building... Read More
You don't think twice about a business card and letterhead... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
"Make no little plans, they have no magic to stir... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
Successful Guru marketers have a secret weapon that they use... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
Branding your comapny should be the first thing a company... Read More
The one thing that everyone has in common is that... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
Make More Money Making a Name for YourselfCalling all realtors,... Read More
Parades happen in every big city and many small towns.... Read More
Have you ever thought about branding your name? Does the... Read More
Have you ever watched one of those home makeover shows?... Read More
Like it or not it's who you are. Your corporate... Read More
There's been a lot of buzz lately about branding. But... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
Where is your brand positioned in the marketplace? How is... Read More
Discovering and owning a powerful word that reflects you and... Read More
Q: How important is the name of a business? Should... Read More
All You Need is Branded Email Or Always Branded Email... Read More
Our experience as customers offers great instruction into the concept... Read More
When you're all alone in the privacy of your home... Read More
Whether it's your business card, tagline, article title, web site... Read More
A branding company's website purpose is to design websites that... Read More
The task of creating an indelible impact on the memory... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
In this highly competitive online marketplace, it can be difficult... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
Gaining new clients that are excited about developing a corporate... Read More
Many businesses of today are often driven to compete... Read More
In the world of marketing, branding issues are always an... Read More
I was asked today by a group of students; What... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
If you think only big corporate names need to think... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Do you want to attract new customers while building greater... Read More
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