Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Visual elements are a major part of your business's brand... Read More
If you could have the secret recipe and all the... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Starting a business can take a lot of time, money,... Read More
Franchisors often have issues when they own a brand which... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
There have always been trademark issues and lawsuits in the... Read More
Ever had one of those conversations where you wondered what... Read More
Most people who own a small business have a huge... Read More
Your Value Proposition, or as I usually call it, your... Read More
There are three basic types of logos: text, symbol, and... Read More
Parades happen in every big city and many small towns.... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
We will discuss Brand Marketing for a minute. In this... Read More
The elements and functionality of the basic stationery system is... Read More
Branding is very important to a business, whether it is... Read More
"Make no little plans, they have no magic to stir... Read More
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
Branding used to be a fancy business word, but it... Read More
Many businesses of today are often driven to compete... Read More
One of the critical drivers of business success is having... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
A corporate logo design should be highly instrumental in building... Read More
The absolute foundation of your small business is your image.... Read More
Every small business needs it, but not many have it.... Read More
Having been in the franchising business all my life and... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Colour is essential to building a strong brand.Many of you... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
I am sick and tired of marketing geeks touting the... Read More
Most people, when they hear the word branding, think logos... Read More
Successful Guru marketers have a secret weapon that they use... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
The quality of your logo can mean the difference between... Read More
Branding is an application of appropriate marketing techniques in the... Read More
You wouldn't skip letterhead when sending out a sales letter... Read More
Do you have the architecture in place to make sure... Read More
Design is a very subjective thing, therefore, if you ask... Read More
The one thing that everyone has in common is that... Read More
If you could have the secret recipe and all the... Read More
About once a month a few of us at the... Read More
"You had me at hello," those famous words from the... Read More
In this highly competitive online marketplace, it can be difficult... Read More
Do you want to attract new customers while building greater... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
How do automotive detailing companies start? What makes them work... Read More
The right logo, with the right characteristics, will boost your... Read More
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