Maintain your old Siemens Hipath system

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.

Advertisers crave the buying power of the Hispanic market, the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on the creative end, they are still missing the point.

They are not hitting their intended market, but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.

AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States.

An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That's not to say that an advertiser doesn't have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse of the "Stereotype Marketing" that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.

So how does an advertiser looking to hit the young U.S. Latino market reach them?

Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to the intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into the massive buying power of the U.S. born Latino market.

Louis Victor
New Age Media Concepts
www.namct.com

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

In The News:

'22 killed' in Gaza air strikes after Hamas fires rockets at Jerusalem
Mon, 10 May 2021 16:16:00 +0100
Palestinian militants launched rockets from Gaza and Israel unleashed new air strikes against them in the early hours of Tuesday.

Situation in Jerusalem has all the worrying elements of a third intifada
Mon, 10 May 2021 02:18:00 +0100
There is a tension in Jerusalem of a kind not felt for five years.

Public praised for 'heroic' acts in detaining attacker in NZ supermarket stabbing
Tue, 11 May 2021 00:19:00 +0100
Shoppers and staff at a New Zealand supermarket have been praised for their courage in trying to stop an attacker armed with a knife while waiting for police to arrive.

Man dies after WWII artillery shell explosion: Call for US to clean up its 'mess' in Pacific
Tue, 11 May 2021 01:19:00 +0100
The death of a man in the Solomon Islands has prompted a call for the US and others to clean up some of the dangerous weapons they left behind during the Second World War.

Area of forests the size of France has regrown worldwide since 2000
Mon, 10 May 2021 22:03:00 +0100
An area of forests larger than France has regrown around the world since 2000, new data suggests.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More