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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

'22 killed' in Gaza air strikes after Hamas fires rockets at Jerusalem
Mon, 10 May 2021 16:16:00 +0100
Palestinian militants launched rockets from Gaza and Israel unleashed new air strikes against them in the early hours of Tuesday.

Situation in Jerusalem has all the worrying elements of a third intifada
Mon, 10 May 2021 02:18:00 +0100
There is a tension in Jerusalem of a kind not felt for five years.

Public praised for 'heroic' acts in detaining attacker in NZ supermarket stabbing
Tue, 11 May 2021 00:19:00 +0100
Shoppers and staff at a New Zealand supermarket have been praised for their courage in trying to stop an attacker armed with a knife while waiting for police to arrive.

Man dies after WWII artillery shell explosion: Call for US to clean up its 'mess' in Pacific
Tue, 11 May 2021 01:19:00 +0100
The death of a man in the Solomon Islands has prompted a call for the US and others to clean up some of the dangerous weapons they left behind during the Second World War.

Area of forests the size of France has regrown worldwide since 2000
Mon, 10 May 2021 22:03:00 +0100
An area of forests larger than France has regrown around the world since 2000, new data suggests.

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How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More