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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

North Korea fires submarine-launched ballistic missile, says South - and it disrupts Japan election campaign
Tue, 19 Oct 2021 05:12:00 +0100
North Korea has fired a submarine-launched ballistic missile from its east coast into the Sea of Japan, South Korea's military has said.

'Baseless harassment of your favourite president': Trump defiant after being questioned in lawsuit over guards' alleged conduct
Tue, 19 Oct 2021 01:11:00 +0100
Donald Trump has been questioned under oath as part of a lawsuit where protesters allege they were violently attacked by his security guards.

Biden leads tributes to Colin Powell: 'He could drive his Corvette Stingray like nobody's business'
Mon, 18 Oct 2021 17:45:00 +0100
US President Joe Biden has paid tribute to former US secretary of state Colin Powell following his death, saying he "could drive his Corvette Stingray like nobody's business".

More than 5,600 prisoners to be released by Myanmar junta
Mon, 18 Oct 2021 20:24:00 +0100
More than 5,600 prisoners in Myanmar will be released by the military junta which seized power earlier this year.

Homes collapse and at least 22 people killed as flash floods and landslides devastate parts of Kerala
Mon, 18 Oct 2021 08:10:00 +0100
At least 22 people have been killed in flash floods and landslides caused by heavy rain in the southern Indian state of Kerala over the weekend.

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