Maintain your old Siemens Hipath system

Top Ten Great Headline Ideas

What Makes a Great Headline?

Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at the end of the document. People often buy just because of the bonus such as my "How to Get Testimonials from the Rich and Famous" for my book on writing a book.

5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up with the how when they read the copy beneath the headline.

6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show the big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes the improbable can hook your readers attention, and that's what you want.

9. Must be "you" centered.

Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed the mark.

10. Think before you write your headlines. Leave the lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in the email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of the groups and individuals you want to attract.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.

===============
Email her at Judy@bookcoaching.com. Phone: 619/466-0622 -- Orders: 866/200-9743

In The News:

Reunion for boy separated by Trump immigration policy
Sat, 21 Jul 2018 02:40:00 +0100
A boy who appeared in court after being separated from his father when they illegally crossed the US border has been reunited with his parents.

Trump 'secretly taped talking about Playboy model payment'
Fri, 20 Jul 2018 16:48:00 +0100
Donald Trump's former lawyer secretly taped a conversation the pair had about payments to an ex-Playboy model, according to a report.

Duck boat tragedy: 'Captain said leave life jackets'
Fri, 20 Jul 2018 21:55:00 +0100
A woman who lost nine members of her family, including her children and husband, when a "duck boat" sank claims the captain told people not to put on life jackets.

Gunman kills father of school shooting survivors
Sat, 21 Jul 2018 08:25:00 +0100
The father of two survivors of a high school massacre in Florida has died after being shot at his convenience store.

10 hurt in knife attack on crowded bus in Germany
Fri, 20 Jul 2018 16:54:00 +0100
At least 10 people were injured, including three seriously, in a knife attack on a bus in Germany.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Writing Made Them Rich #5: Peter Mayle

Peter Mayle was born in England in 1939.His fascination with... Read More

Know your Audience Before you Write Your Book or Web Site

If you want happy customers to use your service or... Read More

Overcoming Writers Block

Do you suffer from writer's block? Is there a pending... Read More

Break in with Fillers: The Best Market for New Writers

Interested in breaking into writing or breaking into a new... Read More

Writing Is Not Life-threatening

Some writers complain that writing is arduous work requiring long... Read More

The Demon Fear

You have a great idea for a poem, a story,... Read More

Character Motivation - Always Ask WHY

For many years, I've been a tutor for students undertaking... Read More

Celebrating Writing and Life

Every morning I excitedly get out of bed. Just a... Read More

Creating Great Business Correspondence

Obtaining the skills for writing good business correpondence is important;... Read More

Mumblings

The self-indulgent writer listens only to the mumblings of sycophants,... Read More

A Series of Articles on Autobiography

ESSAYS ON AUTOBIOGRAPHY: NUMBER 1Preamble:Nearly seven years ago I wrote... Read More

The Authors Life: 14 Hints on Creating a Career Plan

1. Remember publication is a business; writing is an art.... Read More

Freelance Writing: A Career From Anywhere

An island in the Mediterranean. A beach in Africa. The... Read More

Starting a Local Writers Group

My husband is no poet, so when I offer my... Read More

The Writing Club

Typically when falling asleep in bed at night great thoughts... Read More

Basic Word Processing Tips for Writers

Word processors are so widely used now that I tend... Read More

6 Ways to Jump-Start Your Writing Day

1. PLAY A GAME LIKE SOLITAIRE....for half an hour or... Read More

Write Again! - The Art Of The Written Letter

Remember the days when we wrote with pen and paper?... Read More

10 Tips on How to Cultivate Relationships with Editors

If you are an aspiring writer, or you simply want... Read More

Important Points of Fiction

Fiction manuscripts receive feedback that addresses and scores:· The theme... Read More

When Getting Stuck Goes Amuck

Many of us have always wanted to write. We have... Read More

Book Publishing Contracts For Writers: What Should I Look Out For?

Dave, I just got a contract for a book... Read More

If The Viewpoint Character Is A Secondary Character, Have You Established Who He is?

Creative Writing Tips ?I have said above that if a... Read More

Help! I Cant Write!

Writer's Block can strike like a King Cobra, paralyzing every... Read More

How to Write a Holiday Tale that Isn?t a Turkey

When we write stories, with the purpose of sharing them... Read More