Maintain your old Siemens Hipath system

Top Ten Great Headline Ideas

What Makes a Great Headline?

Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at the end of the document. People often buy just because of the bonus such as my "How to Get Testimonials from the Rich and Famous" for my book on writing a book.

5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up with the how when they read the copy beneath the headline.

6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show the big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes the improbable can hook your readers attention, and that's what you want.

9. Must be "you" centered.

Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed the mark.

10. Think before you write your headlines. Leave the lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in the email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of the groups and individuals you want to attract.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.

===============
Email her at Judy@bookcoaching.com. Phone: 619/466-0622 -- Orders: 866/200-9743

In The News:

Starving Venezuelan children forced to feed off rubbish dumps
Sun, 24 Mar 2019 14:23:00 +0000
The swarm of flies gives the game away.

Stricken cruise ship enters port after passengers are airlifted to safety
Sat, 23 Mar 2019 14:36:00 +0000
A cruise ship which was evacuated after getting into difficulties in stormy weather has reached port under its own steam.

Pro-military party edging ahead in Thai election
Sun, 24 Mar 2019 01:04:00 +0000
Thailand's pro-military party is edging ahead in the first general election since a coup in 2014.

Second survivor of Parkland shooting 'takes own life'
Sun, 24 Mar 2019 16:51:00 +0000
A second survivor of the Parkland school shooting has taken their own life, according to a local report.

Four missing after being buried by avalanche in Swiss Alps
Sun, 24 Mar 2019 12:26:00 +0000
Four people are missing after being buried in an avalanche near Bovernier in the Swiss Alps.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Multiplying Sales As A Writer

Often, time is an enemy of writers. Sales seem slow... Read More

Do You Know How To Write English For Global Audiences?

When you write for international audiences, mainly directly in English,... Read More

Becoming a Writer

The urge to write fiction seems God given for some,... Read More

Piecing It All Together

There's a little known secret we writers like to keep... Read More

Tell the World About You

You have a new website, or a new business, or... Read More

5 Effective Web Writing Tips

Writing for the web is very different from writing for... Read More

Mission Possible: Get Published with Goals, Guidance, and Persistance

You send me an e-mail. You tell me you've written... Read More

The Writing Life

In the 7th grade I wanted to be an architect... Read More

Hey Cient, this is Me! Find Your Writing Voice and Sell Yourself

In a crowded market, clients will be seeking personality as... Read More

What You May Not Learn In College... (Part Two)

If you become a writer for any publication, private business,... Read More

Why Manners Maketh the Freelance Writer

Lately I've been noticing an odd trend amongst the freelance... Read More

Got an Idea? Turn it into a Novel in Thirty Days or Less!

People can't believe I did it, but I did. I... Read More

Good Writing

Good writing is like sex. Two people are involved ?... Read More

To Write Successful Business & Academic Communications, Learn the Architecture of a Story

Human beings seem to be born with a gene for... Read More

Secrets Of Successful Authors

When the writing bug hits you, get out your pencil,... Read More

Memoir Writing Help, Memoir Writing Ideas

You might not need any memoir writing help, per se,... Read More

Plotting Problems - Episodic Writing

The rejection letter says: "Your story, on the surface, appears... Read More

Story Building with Imagination

In the words of Aristotle, "happiness is self contentedness helping... Read More

Getting the Story Down

Questions and answers on writing life experiences for ourselves and... Read More

Top Ten Ways to Write a Book That Sells

Is there a book inside of you? Yes? Then why... Read More

Making Better Word Choices ? 4 Examples

Choosing the wrong words can have a poor effect on... Read More

Idea Mining for Writers 101

Want to write an article or book, but are stuck... Read More

The Many Paths to Plotting

For several years before I left teaching to write full... Read More

How to Relax Your Writing

Q. My writing sounds stiff and stilted. Help!A. Memories of... Read More

Want to start a publishing revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More