The Hottest Word on the Web
Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:
These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.
Tune in to WIIFM
You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.
People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention.
Write to Connect
Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it.
"Writing for the Web is easy once a few things about readers are recognized."
This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it.
"You can write for the Web! It's easy when you recognize a few things about your readers."
Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.
Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career!
Copyright 2002 © Glenn White.
About The Author
Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com
Everyone has a unique story to tell. From explaining business... Read More
Creative Writing Tips ?What a plot is and what a... Read More
Do you have trouble getting your thoughts and ideas down... Read More
There are so many ways for writers to make good... Read More
In a crowded market, clients will be seeking personality as... Read More
Writing is a personal and introspective process. To share with... Read More
During the past few months I have received many questions... Read More
Bookcoaching clients come to me at different stages of writing... Read More
Great writing transports one vicariously to realms that the reader... Read More
When I asked new ezine subscribers, "What is your Number... Read More
So many clients come to me as a book or... Read More
In large publishing houses, many manuscripts penned by first-time authors,... Read More
You sink back into your favourite chair with a new... Read More
During the years that I've been teaching writing and participating... Read More
My dad was wrong. I just discovered that I am... Read More
As writers, we initially tend to be either more cerebral... Read More
I am sure that at in some era, at some... Read More
ELICIT, ILLICITElicit means to extract or draw out; illicit means... Read More
All the famous writers I heard of could paper the... Read More
If your articles aren't getting published very often, or you... Read More
We writers are a powerful lot. We control time. We... Read More
Good writing requires self-examination. Why is one writing? What part... Read More
It never ceases to amaze me when a prospective writer... Read More
I've been in the communications business a long time?over 25... Read More
9 out of 10 professionals and small business owners have... Read More
Writing technical articles is a challenge. There you sit, surrounded... Read More
Communication is effective when we follow certain rules. These rules... Read More
Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers... Read More
You are the only one who knows what being a... Read More
Summer's here and the time is write for dancing in... Read More
As you set out to create your first niche non-fiction... Read More
Often, time is an enemy of writers. Sales seem slow... Read More
Creative Writing Tips ?Whichever theme you choose, all the elements,... Read More
Hundreds of writing contests tempt screenwriters with the lure of... Read More
Your computer is a writing machine, a word processor, a... Read More
1. No one else will do it for you.2. No... Read More
Arrogance has a bad rap. We think of arrogant people... Read More
Creative Writing Tips ?Complete a character questionnaire for each of... Read More
Les Edgerton writes in his book, Finding Your Voice, that... Read More
We've all heard a politician on their soapbox, pushing for... Read More
Building a new website can be extremely exciting. Seeing your... Read More
What am I going to write about?Which topic is the... Read More
Writer's block! Even columnist Dave Berry has it. He admits... Read More
When most people consider writing a book, they don't think... Read More
At some point, every serious writer is forced to sit... Read More
Creative Writing Tips ?You are plotting the story. You write... Read More
DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More
Have you given up on getting your book out of... Read More
Writer's forums are bustling with debate over whether or not... Read More
Many writers stare at the blank page or clean computer... Read More
|