Maintain your old Siemens Hipath system

Why Dot-Coms Fail - a Webmasters Perspective

Everyday we hear that another company goes out of business.

When and why does a dot-com become a dot-bomb?

After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:

  • Poor business plan. In the last years, a lot of investment capital was spent on poorly planned companies that clearly couldn't reach profitability.

  • Poor company promotion. This applies both offline and online. Two newspaper ads and word of mouth are not enough.

  • Poor financial management. Fancy offices, free food, does it ring a bell?

  • Poor Human Resources management. With lots of cash in their hands, many start-up companies hired too many people or, even worse, hired unqualified staff. The hiring of friends and relatives often returned no value on investments.

  • Errors in the company's Web site. Sometimes hundreds of errors could be found in one Web page. Yes, those Web site builders should go back to school- if they ever went to school for HTML at all.

I'll focus my comments on the last reason:

How Errors in the Web Site Can Affect the Company's Health

It's clear that you can make money on the Web if you have customers. You have customers if you have viewers- "traffic" in the geek's language. And you get traffic if your site is easy to find -- near the top -- in the Search Engine Results Pages (SERPs). That's not so easy to achieve.

First of all your site has to be indexed by the search tools: Search Engines and Web Directories.

Although some Search Engines will eventually find your site by themselves, most of the time this only happens if somebody links to your site. In the case of a NEW site, having existing links is almost impossible. Rather than wait for links to be made, start a submission campaign.

A big no-no is submitting a Web site using submission software. Using software of this type may be quick and easy, but some Web Directories and Search Engines do NOT accept automated submissions.

It's true that manual submission is a time consuming process -- you'll have to read AND follow each Search Engines' submission guidelines, to effectively perform the submission ? but it's a necessary step.

Most of the defunct sites I've checked had only a modest presence and visibility in the Search Engines.

Let's say that you submitted your site correctly, you waited a reasonable amount of time - usually few weeks ? for the Search Engines to process your submission, but your site does not appear near the top in the Search Engine Results Pages.

You're wondering why, right? Well, one or more of the following reasons might apply:

1) Your submission was not accepted by the Search Engines. If you used spamming techniques, such as:

  • Repeating keywords in the keyword meta tag or using text in the same color as the background, some Search Engines might refuse to index your site.

  • Page redirection -- including cloaking -- or building artificial links farms can sometimes be seen as spam by some Search Engines. These links farms involve building Web pages for the sole purpose of creating links to the targeted site. For more about spam please read my article:

"Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

Some Search Engines also have difficulty in indexing pages that use frames or Flash.

2) Your submission was accepted, but your site is not listed in the Top 10-30. Because very few people check pages after the first 30 results, you want to be in the Top 10-30. There are many reasons why a site is not listed high.

The most common reasons are:

  • The lack of your main keywords in the content of the page, in the Title tag and in the Description and Keyword meta tags. Ultimately it all depends of the Search Engines' algorithm- the criteria used by the Search Engines to rank pages.

  • HTML errors. Examples include unclosed tags, unquoted attributes, improperly nested tags, missing the ALT attribute on images. Any of these will affect your site's accessibility, reducing your potential client pool.

A Web site with HTML errors can look fine in Explorer, strange in Netscape or Opera and totally unreadable in a text browser. Although Explorer has the largest market share, an important percentage of net surfers use other browsers. Don't forget the more than 50 million people in the USA with disabilities. Many of the latter use text/voice browsers.

Other Types of Errors in Web Sites

Proper HTML coding is very important but the structure and the layout of the pages are equally important. I saw sites without ANY way to contact the company: no email address, no "contact page". I saw sites so crowded that it was almost impossible to find my way around. I saw sites with ugly color schemes. I saw a site so "heavy" that it took nearly three minutes to download the Home Page.

According to statistics, users have very limited patience when it comes to loading a page. If after eight seconds they cannot see the page, they leave. And we all know what that means or the success of a Web site.

I not only saw all those errors in sites that are now gone but I also found them in sites that are still alive, including, incredibly, some Fortune 500 companies' Web sites.

So Do We Dot-Com or Not?

The answer is a resounding YES! But with one condition, learn from your predecessors.

How can a dot-com become profitable? I don't pretend to know ALL the answers. If I did, I would be millionaire by now.

Advice for Forming and Managing Your Company:

  • Develop a sound business plan, with clear, credible ways to get to profitability. Venture capitalists are much more cautious than a few years ago. They invest less and are more selective in this risky business. They want value returned for their money. After all, statistics show that 9 out of 10 startups fail.

  • Handle your money wisely. Enough said.

  • Hire only the people you REALLY need and be sure ALL of them are professionals.

Advice Regarding the Web Site that Supports Your Company:

  • Do the right thing when you prepare the Web site. Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.

  • Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

  • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

For more about spam please read my article:

"Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

  • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

  • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave ? you guessed it -- to your competitors' sites.

Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

  • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites to ask them to include a link to your site. Yes, it takes time, but it's worth it.

So, let's see: do we dot-com or not? You bet we do! There are tremendous opportunities on the Internet. Find your niche, follow the rules, work hard and you'll make it.

It will not be easy but if you believe in your dream and set realistic expectations, you'll be successful.

Good luck!

About The Author

Daniel Bazac is the Web Marketer for Web Design in New York, ( http://www.web-design-in-new-york.com ), a site design, Search Engine Optimization and promotion company. He's been online from 1995 and he's also a seasoned Internet Information Researcher. He can be reached at mailto:danielbazac@hotmail.com

In The News:

Kim Jong Un vows no more nuclear or missile tests
Fri, 20 Apr 2018 23:12:00 +0100
North Korean leader Kim Jong Un says Pyongyang has suspended its nuclear and long-range missile tests, and will shut down its atomic test site.

Grave mistake to think Kim is backing down
Sat, 21 Apr 2018 07:01:00 +0100
Against a backdrop of 2017's escalating tensions and threats of attack, North Korea's announcement that it is suspending all nuclear and missile tests seems a dramatic change of course.

Avicii to Max Martin: How Sweden dominates pop music
Sat, 21 Apr 2018 12:10:00 +0100
You probably didn't know it, but when you're humming to old classics by Britney or new music from Nicki Minaj or Katy Perry, a lot of the time you're actually enjoying the musical composition of talented Swedes.

India bids to bring in death penalty for child rapists
Sat, 21 Apr 2018 11:53:00 +0100
India is set to introduce the death penalty for anyone found guilty of raping girls under the age of 12.

Portman defends awards ceremony decision
Fri, 20 Apr 2018 21:53:00 +0100
Actor Natalie Portman has defended her decision not to attend a Jewish awards ceremony, saying she can be critical of Israel's leadership without boycotting the whole country.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Website Polls For You And Your Visitors

Setting up a survey on your site is extremely simple... Read More

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and... Read More

Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tag when... Read More

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More

How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit

Do you want to use unsafe web colors without offending... Read More

5 Easy Ways to Improve Your Website

When designing your website, remember to avoid useless and confusing... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

Save Time and Boost Profits with Free Content

Public domain gives you a head start creating ebooks, ecourses,... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

Setting Up a Website

Where does a person start when setting up a website?... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Designing Your Web Site For ALL Browsers

Let's face it. Building a web site that browses consistently... Read More

Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door... Read More

Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web

Many people hire professional web site designers for as much... Read More

Hacked Off with CSS?

For those not familiar with CSS Hacks, they are ways... Read More

.htaccess to Mask Errors on Your Website

The .htaccess file is a control file located in your... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

How to Use Sliced Graphics to Layout Your Web Site

The problem with designing your site as a graphic, is... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

Appropriate Key Words Choice

What do the key words represent?Key words - these are... Read More