Maintain your old Siemens Hipath system

What Does Your Website Say About Your Business?

QUESTION:
My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C.

ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I'm about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

In 1998, which was decades ago in Internet years, the future of electronic commerce or "ecommerce" as it's come to be known, was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

So, Robin, should your business have a website, even if your business is small and sells products or services that you don't think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one?

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.

Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.

The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.

The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad.

Your website speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful website for our customers!" or it says, "Hey, look, I let my ten-year old nephew design my site! Good luck finding anything!"

Small Business Q&A is written by veteran entrepreneur and syndicated columnist, Tim Knox. Tim's latest books include "Small Business Success Secrets" and "The 30 Day Blueprint For Success!" Related Links: http://www.smallbusinessqa.com http://www.dropshipwholesale.net

In The News:

Russian jets 'behind fatal airstrikes on school district'
Fri, 15 Nov 2019 16:36:00 +0000
First-hand testimony gathered by Sky News suggests Russian warplanes were behind airstrikes which killed 44 in a Syrian district filled with schools.

Real-time attack by Trump 'very intimidating', says ousted US envoy
Fri, 15 Nov 2019 15:48:00 +0000
A former US envoy has said she found it "very intimidating" that Donald Trump was attacking her on Twitter as she testified at the impeachment inquiry into the president.

Race to save art as 70% of Venice submerged by floods
Fri, 15 Nov 2019 09:31:00 +0000
People in Venice are racing against time to stop precious artwork being lost to the rising flood waters.

Ex-Trump adviser convicted of lying and witness tampering
Fri, 15 Nov 2019 16:50:00 +0000
Donald Trump's former adviser Roger Stone has been found guilty on all seven counts of obstruction, witness tampering and lying to Congress.

Venice left desolate and eerie as flood defence questions are asked
Fri, 15 Nov 2019 13:29:00 +0000
The water rose way faster than any of us expected.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Building a One-page Website

You've designed your logo, and you're ready to print your... Read More

Tips On Effectively Organizing Your Navigation

Not all links are created equal.While all of your links... Read More

Custom Icons For Your Specific Brand

Developing a software application is not easy at all; apart... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics to super-charge your... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

5 Ways To Improve Your Website Immediately

If you are reading this, I assume you either have... Read More

Usability Lessons from the Hospital

Usability isn't only for Web design. It's also applicable in... Read More

Keyword Density

We can't emphasize enough the importance of including keyword-rich content... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

Does Your Homepage Work?

All websites have a homepage. It is the most important... Read More

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some... Read More

Ten Fatal Mistakes That Make Web Sites Stink

Since you'll spend lots of time and money to create... Read More

Website Promotion and Design Tips

Are you thinking that it is about time your small... Read More

How To Make It Easy For Your Web Designer To Build Your Website

You have an idea for a website and you are... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

You Too Can Have an Amazing Website

It is a well-known fact that a successful business depends... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More