Maintain your old Siemens Hipath system

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost.

Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it.

Give every page a different title according to its content. Include your keywords or key phrases in the title. Remember, people won't want to click on your company name, unless they're looking specifically for you. Instead, they are more likely to click on key words or phrases that reflect what they're looking for.

"Me" Language. Read each page of your site from your visitor's perspective. It's an eye-opener in most cases. If you want to "see" the impact of this, print the page and using a brightly colored highlighter, go over everything that is about them. You'll be amazed at how little of the page concentrates on the benefits to them.

Visitors don't care about your mission statement - they want to know what you can do for them. They don't care where you went to school or what degrees you have - they do care about why that matters to them. Speak "benefits" not features.

To be sure you are using benefit-driven language, keep asking the question "so what?" For example:
Our site is available 24 hours a day, 7 days a week.
So what?
So that means even at 2am you can access the information and start using it immediately. It means that regardless of where you live around the world, the information is available when you are.

Repeat this process until you get down to the benefit for the visitor. Then express that on the page.

No email capture process. Make sure you have a way to capture visitors' interest in the form of their name and email address. This means you want to "sell" the benefits of subscribing to your electronic newsletter or tips. You may want to offer a free report or ebook as a "bribe". However you do it, get them to sign up. This is the single most important asset you have online - a good list of people who look forward to hearing from you. And be sure to make it easy to sign up - put a form on every page of your site.

No contact information. Contact information online serves a dual purpose. First, it shows legitimacy. Sites without contact info are "suspect" - are they really a "real" company or a fly-by-night operation?

Second, we've all had the frustrating experience of trying to get in touch with a company and not being able to find their address, telephone or fax number. Be kind to your visitors - put your contact information on every page. If you're not comfortable with giving your street address or city, at least let them know what time zone you are in. If you have an unusual URL, include that. You never know which page your visitor will print and file. You want to be sure they can contact you later.

Slow to load. Finally, be considerate of all of your visitors by keeping your page download time to a minimum. If you're used to a fast connection you may not know the pain your visitors are experiencing. Go to an older computer with a slow telephone connection and visit your site. Try to keep your information on the cutting edge and your technology 2 years behind the curve.

If you take care of these five mistakes, your visitors will be happier, your conversion rates will improve and you'll be more successful online.

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

In The News:


Warning: simplexml_load_file() [function.simplexml-load-file]: http://feeds.skynews.com/feeds/rss/world.xml:1: parser error : Document is empty in /home/infob/public_html/includes/rss.php on line 2

Warning: Invalid argument supplied for foreach() in /home/infob/public_html/includes/rss.php on line 9


tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's... Read More

Custom Website Design - 3 Must Have Tools

Creating your own website can be fun and easy, as... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More

Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..

Hello, how is your website doing?Are sales flowing in?If you... Read More

Web Production And Design Tips

You have identified that to have an internet prescence would... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

3 Tips You Can Use Right Now to Improve Your Web Sites Usability

Studies done by Jakob Nielson the man touted as the,... Read More

How To Create A Professional Website In Less Than A Week

Here's a really simple way... any novice can create a... Read More

How To Create A Stunning Drop Capital Effect On Your Web Pages

Drop Capitals are frequently used in many newspapers, books and... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

10 Tips for Killer Website Design

Does website design make a difference in how long people... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

Content is Crucial!

Content is undoubtedly the most important element of a website.... Read More

Browser Compatibility

Internet Explorer, created by microsoft has been the most popular... Read More

E-covers for Your Niche Market

When creating an e-cover the what's the first thought that... Read More

Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites

Good websites stand out from the masses of boring, hard... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Tips For An Effective Website

A successful website is something that everyone venturing into the... Read More

Very Cheap Website Design Services

Are you looking for somebody to build you a website,... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

Every Website is a Human Being?s Attempt at Achieving a Goal or Obtaining Happiness

Have you ever thought about the real stories behind all... Read More