Maintain your old Siemens Hipath system

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.

As he was describing his site and the problem, I thought, "This is going to be a quick fix."

How wrong I was!

His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.

The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.

Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.

He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.

And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.

So, why on earth were his sales so low?

I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:

- a domain name change
- a background color change
- reformatting the page table size
- rephrasing offers more positively
- adding relevant graphics and photos
- dropping poor performing merchants
- adding a newsletter
- adding new products
- redirecting non-buyers to additional offers

Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.

You can appreciate my dismay when Chris told me that his sales had actually dropped!

Aargh!

I reviewed his site again, and it suddenly struck me... he should try blue links!

Why?

Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.

I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.

Sure enough, that WAS the answer to Chris' site problems...

His conversions increased 1100% almost overnight JUST by changing his link color to blue.

In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations.

With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.

© Copyright Rosalind Gardner, All Rights Reserved.

Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com

In The News:

Coronavirus 'may become global emergency' as 18 deaths confirmed
Thu, 23 Jan 2020 08:23:00 +0000
Three cities in China have been locked down in an effort to contain the spread of the deadly coronavirus - but the World Health Organisation (WHO) says it is still too early to declare a "global health emergency".

Doomsday clock hits 100 seconds to midnight - closest to catastrophe ever
Thu, 23 Jan 2020 17:29:00 +0000
Humankind, like Cinderella, has only until midnight - but the strike of the Doomsday Clock will bring far more serious repercussions than those that faced the Disney princess.

Ancient Vesuvius eruption 'turned victim's brain into glass'
Thu, 23 Jan 2020 12:34:00 +0000
The brain of a man killed in the eruption of Mount Vesuvius in 79 AD burned at such a high temperature that it turned into glass, scientists have said.

This is what people sounded like 3,000 years ago - you'll be disappointed
Thu, 23 Jan 2020 19:08:00 +0000
Scientists have resurrected the voice of a 3,000-year-old Egyptian priest by recreating his vocal tract with a 3D printer.

Rohingyas still 'at serious risk of genocide', UN court rules
Thu, 23 Jan 2020 11:35:00 +0000
Rohingya Muslims remain "at serious risk of genocide" in Myanmar, the International Court of Justice has ruled.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

Designing your website can be a difficult task especially if... Read More

What I Look For In a Website

As my occupation is that of a proofreader, one of... Read More

Looking for a Web Design Company? Use a Web Design Directory

Your business website tells a lot about your company. A... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2

Part one of this article is available at ... Read More

Turn Harmful 404 Error Pages Into Helpful 301 Redirects

It's a fact, Page Not Found, known as a 404... Read More

Should You Bother Learning HTML to Build Webpages?

The most popular method to build webpages today is to... Read More

Why Use a Web Design Template?

What is a Website Template?Many smart and savvy businesses are... Read More

Building Web Sites Using Web Templates

Gone are the days when you had to rely on... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

How to Build Your Own Website - More Steps

To build a website, there are four methods to choose... Read More

Website Promotion and Design Tips

Are you thinking that it is about time your small... Read More

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear... Read More

Keep Your Navigation Consistent!

One of the single most important aspects of effective navigation... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your... Read More