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Using Graphic Design on Your Website

Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. Your goal is to capture and turn those prospects into paying customers.

Perhaps the best avenue is by the use of graphics. Three important sections of graphics that should be used for a compelling website are 1) header graphics 2) product cover and 3) background graphics.

Let's start at the top with the header graphics. Without excellent quality header graphics it won't much matter what's on the rest of the page. Here's why. Once a prospect clicks on your site you've got approximately 8 seconds to convince him to continue with the information you're providing. You only get one chance to make a dynamic first impression.

The next area is your product cover. No matter what you're selling you should have a product cover. Even if you're promoting services you should still have a graphic image. People want to see what they are getting for their money. There's no better way to do it than with a picture. There's an old saying, " You can't judge a book by its cover." Guess what? Most people do exactly that! Their opinion is based upon a visual image. Even as you read, your mind creates visual images of the perception of the words. Make sure your product cover fits the bill. Don't sell this area short!

The last area is background graphics. Most people will spend very little time considering the background graphics for their website. This can be a major mistake. Properly crafting the background will have subliminal, almost magical effects on the overall potential of the entire website. It's like the glue that pulls every other aspect of the site into a uniform, well functioning profit-making machine. This area is the major play in helping to create the overall flow and unity to your site. Again, don't sell it short!

In the creation of each 3 areas of your graphics special consideration should be given to the overall theme of your site. The theme will help with continuity of branding and marketing. Today, the Internet surfer is often bombarded with look-alike products and services. Your key to a successful website lies in being faster, more imaginative, and more unique to get your prospect fired up. Simply put, you must stand out from the crowd. The theme of your site will help you do just that. This is not to say every aspect of your graphics should look alike. Far from it! Each area should however, complement the work of the other.

Color, size, tone, relativity, and uniqueness are all important attributes to consider when designing your graphics.

Copyright 2005 Andrew Eaton

Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by step in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine

In The News:

Trump's climbdown causes confusion at US border
Fri, 22 Jun 2018 19:07:00 +0100
An executive order signed by Donald Trump to stop children being separated from their families at the US border has caused confusion among officials attempting to maintain the president's "zero-tolerance" immigration policy.

Fear is front and centre of immigration debate
Fri, 22 Jun 2018 23:09:00 +0100
Donald Trump was never going to spend an entire week on the defensive - he just doesn't do that.

Saudi Arabia poised to lift ban on women drivers
Sat, 23 Jun 2018 01:44:00 +0100
From midnight on Saturday women will be allowed to drive in ultra conservative Saudi Arabia - it's the only country on Earth where women drivers are currently banned.

Anti-virus software pioneer says he has been poisoned
Sat, 23 Jun 2018 07:46:00 +0100
Anti-virus software pioneer and former US presidential hopeful John McAfee has said he was unconscious for two days after "enemies" tried to kill him.

Migrant rescue ship Lifeline stranded at sea
Fri, 22 Jun 2018 21:24:00 +0100
Just five days after the migrants aboard rescue ship Aquarius finally disembarked in Spain, another rescue boat is at sea with nowhere to dock.



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