Maintain your old Siemens Hipath system

The Secrets of The Shriekers

I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.

For the purposes of this article, let's refer to Amazing Formula (http://www.amazingformula.com) as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or the other as to its effectiveness. The sole purpose of my mentioning this site is as a study of the ad copy within.)

There isn't very much in terms of "content"; the marketing of the "bribes" is confined to a single page, with a hyperlink to "testimonials" which may or may not be legitimate. Yet, this site has been around in some form for nearly four years, according to The Internet Wayback Machine http://web.archive.org/web/*/http://www.amazingformula.com, with the same basic "content" and no significant updates. Why? Because it works.

What makes this website and others like it profitable, even without a significant content update in 4 years? The sales copy. The sales copy of this page uses simple, but effective techniques to trigger the user into buying the product, in this case a CD-ROM indicating how to sell anything to anyone at any time. Let's look at some of these techniques now.

That's right, I, Adam Senour, am going to give away millions of dollars' worth of secrets to you and I'm going to do it WITHOUT CHARGING YOU A SINGLE RED CENT!!! No e-books to download, No expensive CD-ROMs to purchase, No courses to subscribe to, NOTHING! You too will be a website copy writing genius, able to sell your goods and services at will!

Short paragraphs. Users traditionally don't wish to read long blocks of text. They like information concise, simple, and to the point.

"You" words/second-person perspective. This is arguably the most misunderstood and underrated aspect of copy writing. When reading sales copy, users are looking not for general information on the product. They want the answer to one simple question: "What's in it for me?" Using words such as "you", "your", and "yourself", while being generic in nature, go a long way toward establishing a website rapport with your customers.

Bold, Underline, Italics. Highlighting important phrases with bold, underline, and italics allows your customer to quickly scan and decipher the nature of your copy and the key elements of it. Bold, underline, and italics can be used in conjunction with colour to further distinguish vital elements of your marketing message.

However, it is strongly advised that you use bold, underline, and italics sparingly in order to ensure that only your most important points are receiving the full attention of your customers. Use bold, italics, and underline sparingly.

The colour coding of important words, and the selection of those colours. "Cool" colours such as Blues and greens are traditionally used to relax the user and put him/her in a positive mood conducive to sales; and "hot" colours such as reds, yellows and oranges are meant to incite the user into making a purchasing decision.

Headings and subheadings. Headings and subheadings should be used to break up long blocks of text into shorter and easier-to-read sections. In the case of the Amazing Formula website, graphic headings are used to break up the content; however, for search engine reasons, you may wish to consider text-based headings to split up your content into sections.

Bullet lists. These lists can be numbered, as this one is, or they can be unordered, as the Amazing Formula ones are. There doesn't seem to be much difference in either event, as long as the copy for each bullet remains concise and to the point as in point 2; although the unordered list bullets can be stylized with graphics, as the Amazing Formula website has done.

A call to action. What do you want your customer to do? Where would you like them to go next? Give your customer at least one clear and understandable path to follow to make the appropriate action.

In the case of the Amazing Formula site, there are not one, but 2 "Click to order via our secure server!" buttons as well as an order hyperlink in the menu on the top of the page. The garden path, albeit a very short one in this case, is clearly laid out for the customer to follow.

These are the seven secrets of The Shriekers. Implementing them on your website should lead to a significant increase in sales and profits.

About The Author

Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada. Visit http://www.adamwebdesign.ca for more information on ADAM Web Design products and services.

In The News:

FIFA u-turn over expanded 2022 World Cup
Wed, 22 May 2019 20:56:00 +0100
FIFA has said the 2022 World Cup in Qatar will not be expanded to 48 teams and will instead stick to 32.

Moderate Islamic scholars 'to be executed by Saudi Arabia'
Wed, 22 May 2019 11:49:00 +0100
Saudi Arabia is reportedly preparing to execute three moderate Islamic scholars despite the international outrage that followed the murder of journalist Jamal Khashoggi.

Voting to begin in the UK in EU elections
Wed, 22 May 2019 23:22:00 +0100
Voting will get underway in the UK today to elect MEPs to the European parliament.

N Korea responds to Biden jibe and calls him 'fool of low IQ'
Wed, 22 May 2019 09:08:00 +0100
North Korea has called Joe Biden a "fool of low IQ" and an "imbecile bereft of elementary quality as a human being" after he said Kim Jong Un was a tyrant.

British woman dies on Edinburgh-bound Ryanair flight
Wed, 22 May 2019 21:19:00 +0100
A British woman has died on a Ryanair flight as it was due to take off from Majorca's Palma Airport.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

Building a One-page Website

You've designed your logo, and you're ready to print your... Read More

Its No Good Having A Killer Product If You Dont Have A Killer Website

Read the title of this article over a couple of... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, "Your Body... Read More

Top Ten Absolutely Free Websites for Downloading Cool Fonts

The following list of websites is the best compilation of... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

Whats Wrong With My Website?

I ask myself that question about once a month.My website... Read More

Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.Especially since... Read More

Hexadecimal Color Notation on the Web

When designing elements for your webpage, you will often be... Read More

Shameless Flashers - Using Flash Tools To Create Spectacular Websites

Flash is a powerful technology that can help you create... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

Immutable Laws Of Effective Navigation - Part 1

The first immutable law of effective navigation: It's gotta be... Read More

Web Design for Ecommerce

Your website is your tool for showing the online community... Read More

Top Ten Ways to Use Audio on Your Site

Audio can provide an added dimension to your site. It... Read More

Why You Should Use CSS

It seems more and more webmasters are using CSS for... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

Seven Habits of Highly Effective Webmasters

A highly effective website will always reflect its highly effective... Read More

Drupal Modules

There are plenty of Drupal Modules that you can install... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous... Read More

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

Is Your Website Color As Inviting as Your Home? Does Color Really Matter?

We've all read the countless publications about effective web site... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Color and Web Design

Color is one of the most important but least understood... Read More