Maintain your old Siemens Hipath system

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?

A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.

How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website?

A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term.

As webmasters and marketers, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services.

No One Does It Better Than Amazon.com

Arguably, http://Amazon.com is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person.

When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires.

Amazon.com has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented, sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that?

Customer Oriented, Customer Motivated Website

Okay, so you get the drift of where I'm going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website whether you're selling one product or millions of products.

With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction.

You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore, you're going to develop your website using your own experiences as a customer as your guide.

What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time?

Give Your Customers What They Want

Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said?

Author Bio:

John Wright is the co-founder and vice president of Your Site Solutions (http://www.YourSiteSolutions.net) and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing.

Your Site Solutions is a single source provider of e-commerce software, hosting, products and services to meet the needs of tomorrow's Internet businesses.

In The News:

Running battles on Venezuela border over aid as troops quit posts
Sat, 23 Feb 2019 14:10:00 +0000
Battles between protesters and Venezuela's national guard are taking place on the border with Colombia as trucks try to deliver tonnes of emergency aid.

Can music save Venezuela? Richard Branson hopes so
Sat, 23 Feb 2019 04:38:00 +0000
On the Colombian border with Venezuela, a sense of giddy hope filled the air.

Home that belonged to 'The King of Cocaine' demolished in Colombia
Sat, 23 Feb 2019 01:58:00 +0000
An infamous building that was once home to drug trafficker Pablo Escobar has been demolished in Colombia.

Bail set at $1m for R Kelly who faces sex abuse charges
Sat, 23 Feb 2019 02:17:00 +0000
A judge has set bail at $1m (£760,000) for R Kelly who is charged with 10 counts of sex abuse.

Gunfire and explosions at start of Nigeria election
Sat, 23 Feb 2019 14:48:00 +0000
Nigeria's delayed election began with gunfire and explosions as President Muhammadu Buhari seeks a second term.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

Why a Website Design Speaks Volumes About Your Company?

Whether a business has just got off the ground or... Read More

Adding the Right Keywords to Your Website Content

You've made your website, added a great title and keywords... Read More

Maximising Web Site Viewability - Resolution

This is my second article on maximising web site viewability.... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, "Your Body... Read More

Sell Yourself First...Your Key To More Sales

Selling on the internet is a challenge. There is no... Read More

Get FASTER Download Times By Making BIGGER Web Pages!

As a webmaster you already know how important it is... Read More

Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-Impact Ad

No matter what product or service you're promoting, unless you... Read More

Custom Website Design - 3 Must Have Tools

Creating your own website can be fun and easy, as... Read More

The Secrets to Successfully Learning Basic HTML

If you'd like to create/maintain a website, having some HTML... Read More

Content is Crucial!

Content is undoubtedly the most important element of a website.... Read More

Effective Website Design For Massive Traffic

STEP 1:Do your homeworkPlan and think about your content. Think... Read More

Basic Web Design Principles

Home PageHome page should clearly indicate what the site is... Read More

How to Use Sliced Graphics to Layout Your Web Site

The problem with designing your site as a graphic, is... Read More

Should You Bother Learning HTML to Build Webpages?

The most popular method to build webpages today is to... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up... Read More

How to Make Effective Use of Web Fonts

Writing for your web site is not the same as... Read More

Why Use a Web Design Template?

What is a Website Template?Many smart and savvy businesses are... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

The Newbie?s Guide to Small Business Web Design

You've got a concept for a business, are excited about... Read More

Why Hire a Professional to Design Your Web Site?

Creating an appealing, functional, and effective Web site is much... Read More