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No More Jargon! Pamper Your Audience!

When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often 'No.'

The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.

This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services ? so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere.

So why not increase sales, write better documents and pamper your audience.

So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason ? No Jargon. So what it's about?

About "No Jargon"

It's a campaign:

No Jargon focuses on making the Internet free of jargon; it's as simple as that.

It's a showcase:

As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website.

It's a collection of resources:

No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language.

Author: Andrew Faulkner of aspiramedia web design.
(http://www.aspiramedia.com - aspiramedia web design)

No Jargon: http://no-jargon.aspiramedia.com - No Jargon Campaign

In The News:

Iran warns US against recapturing oil tanker as it leaves Gibraltar
Sun, 18 Aug 2019 23:00:00 +0100
An Iranian oil tanker detained off Gibraltar last month left the British territory and was headed through the Mediterranean towards Greece on Monday.

Tourists who took sand from Sardinian beach face jail
Mon, 19 Aug 2019 14:59:00 +0100
Two French tourists could be jailed after being caught with sand allegedly stolen from a Sardinian beach.

The mysterious life and death of billionaire Jeffrey Epstein
Mon, 19 Aug 2019 10:03:00 +0100
Jeffrey Epstein's sex scandal and suicide has prompted huge conversation about the mysterious life of the New York financier.

Why does Trump want to buy Greenland?
Mon, 19 Aug 2019 07:27:00 +0100
Donald Trump may be in the Oval Office now, but his recent interest in buying Greenland suggests his heart is still in real estate.

Three potential mass shootings foiled in three days
Mon, 19 Aug 2019 08:15:00 +0100
Three potential mass shootings have been foiled within three days of each other, US police say.



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