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No More Jargon! Pamper Your Audience!

When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often 'No.'

The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.

This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services ? so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere.

So why not increase sales, write better documents and pamper your audience.

So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason ? No Jargon. So what it's about?

About "No Jargon"

It's a campaign:

No Jargon focuses on making the Internet free of jargon; it's as simple as that.

It's a showcase:

As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website.

It's a collection of resources:

No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language.

Author: Andrew Faulkner of aspiramedia web design.
(http://www.aspiramedia.com - aspiramedia web design)

No Jargon: http://no-jargon.aspiramedia.com - No Jargon Campaign

In The News:

India: Police fire tear gas in rallies against citizenship law
Sun, 15 Dec 2019 14:52:00 +0000
Police in India have fired tear gas at hundreds of Delhi protesters venting their anger against a new citizenship law.

British man shot dead in Argentina robbery is named
Sun, 15 Dec 2019 15:06:00 +0000
A British man shot dead during an armed robbery in Buenos Aires is understood to be Matthew Gibbard.

Greta Thunberg tackled over 'overcrowded' train tweet
Sun, 15 Dec 2019 16:01:00 +0000
Climate campaigner Greta Thunberg has been taken to task by the German railway after tweeting a photo of herself sitting on the floor of a train surrounded by lots of bags.

Italian city evacuates 54,000 people over unexploded WW2 bomb
Sun, 15 Dec 2019 16:41:00 +0000
Around 54,000 people were evacuated from an Italian city as experts worked to defuse a British Second World War bomb, authorities have said.

Madrid climate change talks end without deal on key carbon targets
Sun, 15 Dec 2019 11:37:00 +0000
International climate talks that have gone on for two weeks have failed to reach an agreement on a key part of a deal that would help reduce global carbon emissions.



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