Maintain your old Siemens Hipath system

Integrating Advertising into Your Web Design

If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads.

1. Ratio of ads to content

How many ads should you place on your website? There is an optimum ratio of ads to content. If your website has too high a proportion of advertising relative to content, the traffic on your website will suffer and you will lose money. If your website has too low a portion of advertising relative to content, the sales on your website will suffer and you will lose money.

What is the optimum ratio of ads to content? I can't point to any studies, but I feel the optimum ratio is somewhere around 20 to 25 percent ads relative to content. Go much above that ratio and, despite more ads, the revenue from your site goes down. But, there are ways to exceed that ratio and still make more money.

Ads as a service

Advertisements can provide useful information, as well as content. In that case, the ads become content. Here's an example. Rather than post ads that pay you the highest commission, post ads that provide the best value to the visitors to your website. These are ads where the value is so good you might respond to the ad yourself. This type of ad is more of a service than an advertisement.

Another example is ads for gifts around the holidays. People expect and are not turned off by an increase in ads around the holidays. Finding gifts for everyone on your list is difficult work, and people appreciate gift ideas. Again, this type of ad is more of a service than an advertisement.

You can safely exceed the normal ratio of ads to content if you hide the ads in the content. An example of this is product "reviews". For example, computer magazines are almost 100 percent advertising posing as product reviews.

2. Repetition of ads and ad management

I have seen websites that display the exact same banner on every page. If I didn't respond to the banner on the first page, what makes them think I will repond to it on the second, third ... hundredth page?

Displaying the same banner on every page of your website is annoying to your website's visitors, and a money losing propostion for you. Keep your ads fresh. Ads are boring enough without repeating the same ad over and over. Display a variety of ads, and use an ad management system. An example of an ad management system is a banner rotator.

3. Ad type relative to response rate

I have heard claims that text ads receive the highest reponse. I'm sure these results are not related to whether the ad is text or graphics, but more likely related to the fact that text ads are usually placed in the more responsive areas of a webpage. All thing being equal, a graphic ad will always get better response than a text ad.

A graphic ad will get higher response than a text ad, and an animated graphic ad will get higher response than a static graphic ad. But animation can be taken to an extreme. Some types of animation are annoying and not only does the ad get a low response, but it also causes visitors to click away from your website.

Examples of annoying animated ads are banners that flash or jiggle or do something else that distracts the visitor so they can't read the webpage content. Those visitors that don't click away will scroll the webpage so this type of ad goes off screen while they try to read the webpage.

A secret few advertising designers know is that the graphic that will get the most attention is a picture of a human face. People are genetically predisposed to look at a human face in their view area. Try it yourself while you're browsing the web. If a webpage has a human face on it, that's the first thing you will look at.

Where to position ads on your webpage

To discuss where to place ads on a webpage, we need to divide a page into five sections as listed below.

  • Header

  • Footer

  • Left Margin

  • Right Margin

  • Center column

    Note: There is a sixth area of the webpage which is the popup window. There are many forms of popup windows; pop-over, pop-under, delayed, and exit. The polite way to use popup windows is the self-closing popup window. Because of popup window blockers, popup windows are much less effective today, and, from my own experience, when I tried using popup windows, the page views on my website dropped by 50 percent.

    The most common position to place advertising banners is in the header section of a webpage. Web users have programmed themselves to ignore banners in this position. The response rate of banners in the header section of webpages has dropped to something like .0001 percent. The Internet Advertising Bureau (IAB) has tried to overcome this problem by defining giant (what I call "battleship size") banners. I don't know of any studies that show this works.

    Using banners in the head section of your webpage is a waste of processor time, but most webpages still use them. Making a sale this way is a long shot. Banners in the footer section of a webpage are even less responsive.

    Actually Web users have programmed themselves to ignore all advertising on the web. However, from my own experience, you can get some response from ads in the left and right margins of a webpage. Most websites are designed with the menu in the left margin and possibly ads in the right margin. This means if the user has a low resolution display, depending upon the width of the webpage, the advertising may be off the screen.

    Place your menu in the right margin and use the left margin for advertising. This places the user with a low resolution display in the positon of having to scroll to view the menu. Too bad. They should get a bigger display. Website revenue comes first.

    The most responsive position to put your ads is in the center column of the webpage along with the content. As visitors are reading the article on the webpage, they come upon the ad. It's unavoidable.

    If you imagine the center column of your webpage divided into three parts; top, middle, and bottom, the most responsive position for your ad will be right in the middle. As the visitors are reading the article on the webpage, they are forced to look at the ad as they continue to the lower part of the article. This might be a little annoying to the reader, but let's hope your content is worth that slight annoyance.

    I would recommend placing your ad at the bottom of the center column. As visitors read the article on the webpage, they end up looking at your ad. This is almost as effective as placing the ad in the middle of the column, and a lot less annoying to the reader.

    As you can see, how you integrate advertising into your webpages has a major impact on your ability to produce revenue from your website. Poor ad integration will cause visitors to click away. Proper integration can make your website highly profitable. But, ad positon is not the only determining factor, don't forget the ratio of ads to content, ad management, and ad type relative to response rate.

    Copyright(C) 2004 Bucaro TecHelp.

    Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.

    About The Author

    Stephen Bucaro

    To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp

    In The News:

    Israeli PM Netanyahu decries corruption indictment as 'attempted coup'
    Thu, 21 Nov 2019 16:30:00 +0000
    Israeli Prime Minister Benjamin Netanyahu has decried a corruption indictment against him as "an attempted coup".

    UK defies US over 'illegal' Israeli expansion into West Bank
    Thu, 21 Nov 2019 17:23:00 +0000
    Britain has defied the US by urging Israel to stop its "counterproductive" expansion into the occupied West Bank.

    Ex-Trump adviser: Russia 'gearing up' to interfere in 2020 US election
    Thu, 21 Nov 2019 13:54:00 +0000
    Donald Trump's former top Russia adviser has claimed Moscow is "gearing up" to repeat its interference in the 2020 US presidential election.

    Should Trump be impeached? Voters are as split as politicians
    Thu, 21 Nov 2019 22:08:00 +0000
    It was a fascinating end to a week of intense testimony.

    Israel facing unprecedented third election
    Wed, 20 Nov 2019 23:03:00 +0000
    Israel could be heading towards an unprecedented third election in less than 12 months.



  • tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Ten Tips For Your Web Site Home Page

    1. Loading time:try to be below 20kbless number of imagesspecify... Read More

    Web Crimes: how to avoid common website design mistakes

    Thinking about designing your own website? Think again about adding... Read More

    How to use Emotional Content to Increase Visitor Response

    Did you know that many folks make "buying decisions" when... Read More

    My Top Ten List Of Extremely Annoying Web Page Design Elements!

    Easy navigation and usability are one of the most important... Read More

    Web Design: Use it to Showcase the Message

    If you are designing a web site for which the... Read More

    Create Favorite Icon

    Favorite icon appears to the left of your link in... Read More

    Becoming A Website Designer

    The ability to create simple, attractive and functional web pages... Read More

    How Important is Content to a Successful Website

    Content is the most important part of any website.The Internet... Read More

    Web Production And Design Tips

    You have identified that to have an internet prescence would... Read More

    Stop Sabotaging Your Sales

    Do your web pages, sales letters or personal presentations include... Read More

    Quality Graphics for your Web Site

    For most people graphic design does not come easy. Unfortunately... Read More

    Turn Benefits Into Sales with Streaming Media

    The "Wow" factor that accompanied the introduction of streaming media... Read More

    Graphic Terms- The Basics Part I

    You're almost set. The content of your website, e-book, or... Read More

    Ten Steps to a Winning Home Page

    There's no doubt about it - the first page your... Read More

    Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales

    Seeing is believing.One trick to increase your visibility as well... Read More

    Quality of Your Text Layout and Design

    Why is the quality of your text layout and design... Read More

    Save Thousands of Dollars by Creating Your Own Web Site

    With the advent of the Internet a whole new vista... Read More

    How To Give Your Business Credibility

    Let's face it. Buying products and services from the Internet... Read More

    What Content to Publish on Your Website

    Many businesses want a simple website where they tell people... Read More

    User Experience and Search Engines: If Your Home Page Could Only Talk

    Dear web site visitor.I can't tell you how glad I... Read More

    The Testimonial Trick

    One of the most popular methods of traffic generation is... Read More

    What to Avoid to Make Your Website Design Effective

    The effective design is this one, which is maximum simplified,... Read More

    6 Website Design Disasters and How to Avoid Them?.

    Let's face it; the line from A Field of Dreams... Read More

    Title Tags - How to Make Them More Effective

    The title tags of your web pages are more important... Read More

    Why is a Logo so Important to Your Business?

    Well, a logo for your business. Why is it important?... Read More