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Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash. Macromedia Flash is a powerful and adaptable software program. It enables Flash web designers to incorporate sound, movement, and interactivity that cannot be achieved with standard HTML websites.

Web designers use Flash to develop a wide array of presentations, tutorials, and websites. They can create entire websites or simply add interactive elements to standard HTML websites.

Should you consider Flash for your company's website? Perhaps. Like everything, Flash has both pros and cons.

The benefits of Flash:

* Flash can enhance the experience of your target audience. It grabs attention and can make a stunning and rich presentation to effectively drive home a marketing message.

* Flash provides almost limitless design options.

* With Flash you can explain a wide variety of concepts with graphics and sound via dynamic, engaging tutorials, training courses, introductions, and film clips.

* Flash can give your site a look that emphasizes state-of-the-art technology and expertise.

* If you have a portfolio component to your website, Flash can present samples of your work in an interactive environment that resizes windows to fit the graphics. Examples of companies that may benefit from Flash portfolios include architects, interior designers, and photographers.

Things to consider when developing a Flash-based site:

* Estimates state approximately 95% of Internet users have the Flash plug-in. This leaves only a small group of people who must still download the free plug-in.

* Flash is a complex and time-intensive program. Sites built in Flash take more planning and programming time than "standard" HTML sites.

Copyright © 2004, Wendy Gray Maynard, Kinesis, www.kinesisinc.com

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com to sign up for Kinesis Quickies, our free e-newsletter featuring free marketing wisdom and tips.

In The News:

Hong Kong protesters abseil from bridge to escape police siege
Sun, 17 Nov 2019 16:55:00 +0000
Protesters in Hong Kong have abseiled down from a bridge outside a besieged university campus in a bid to escape from police.

How long will China tolerate embarrassing protests?
Mon, 18 Nov 2019 13:26:00 +0000
China has accused the UK and US of interfering in the internal affairs of Hong Kong as authorities struggle to contain months of protests in the city.

Girl, 15, dies after bridge collapses into river in France
Mon, 18 Nov 2019 18:46:00 +0000
A 15-year-old girl and a lorry driver have been killed after a bridge collapsed into a river in southwestern France, officials have said.

India's Tata Steel to slash 3,000 jobs in Europe - report
Mon, 18 Nov 2019 16:50:00 +0000
Tata Steel is planning to cut around 3,000 jobs in Europe, with over half in the Netherlands, a source has told Reuters.

Girl, 15, dies in suspension bridge collapse
Mon, 18 Nov 2019 11:16:00 +0000
A 15-year-old girl has died after a suspension bridge in Toulouse collapsed.



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