Maintain your old Siemens Hipath system

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..

Tip 1 - Keep It Customer-Focused - What You Like Is Irrelevant

I land on the homepage. I want to buy a bathroom from this company. I want to know what bathrooms they have available. I want to know how much it will cost, when they can deliver, if they have any special offers and what their previous customers have said about them. Instead, upon landing on the homepage I get the following all-time classic;

"Welcome to ABC Bathrooms. Our company was formed in 1985. Our Managing Director John set up the company at the age of 25 after spending thirty years in the position of.."

Who cares?! I want to know exactly what you sell and how much it will cost me. I have 10 spare minutes today to find this information out and if I don't see it on your site in a few seconds I will click off to your competitors so don't bore me with the life story of your managing director. I do not care. Give me content that I like - not what you THINK I would like. Key difference.

Tip 2 - Sell Benefits, Not Features

Potential customers do not want to know how your product was built, how old the production manager is or what colour the wallpaper is in the production plant - they want to know how buying it will enrich their lives. They want to see evidence for the benefits of owning your product or using your service. People don't buy things - they buy benefits and they buy feelings. People buying a Ferrari are not buying a mode of transport they are buying prestige, luxury, envy, success - they are buying a symbol, a way of life.

Think about your product or service from a customer's point of view - what are the real, measurable and provable benefits to them of buying from you? Include these over and over in your content and it will bring more sales for you. Don't be afraid of blowing your own trumpet - stick the benefits right on the homepage for a start!

Tip 3 - Include Calls To Action - Everywhere!

Excellent - you've written killer content and people are coming back to your website time and again for the information. Your traffic figures are shooting through the roof. It's brilliant! You can't believe you've cracked it. And then you look at the number of orders placed last week - zero. Oh. What happened there? Better to have one person visiting your site each month who actually places an order or produces a sales lead rather than have 1000 people who do neither.

If you don't have clear benefit-focused calls to action peppered throughout your content people will not get in touch with you or place that all-important order. You hook them in with the winning content and then you offer them more information vial email or a free quotation if they phone you - anything! You must have calls to action present throughout your site - combine this with the other two tips and you are on the way to having content that actually makes you sales.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

In The News:

Sri Lanka: Emergency powers imposed after bomb attacks
Sun, 21 Apr 2019 05:26:00 +0100
Emergency powers will come into force in Sri Lanka from midnight on Monday, following a series of bomb attacks on Easter Sunday.

Comedian wins Ukraine presidential election - exit poll
Sun, 21 Apr 2019 18:14:00 +0100
Comedian Volodymyr Zelenskiy has won Ukraine's presidential election with 73% of the vote, according to an exit poll.

British aid worker shot dead by kidnappers in Nigeria
Sun, 21 Apr 2019 21:23:00 +0100
Kidnappers in Nigeria have shot dead a British woman and a Nigerian man, and abducted three others, officials have said.

Dangerous days in Sudan after leadership talks break down
Sun, 21 Apr 2019 23:45:00 +0100
Huge protests have been taking place in Sudan, with demonstrators demanding that the military hands power to civilians.

Tesla investigating after video shows car exploding
Mon, 22 Apr 2019 11:06:00 +0100
Tesla is urgently investigating a video that appears to show one of its cars exploding in a Shanghai car park.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

How Do You Make A Website?

No, that's not the real question. The real question is... Read More

Dont Make Your Website User-UNfriendly!

Web Design is a very subjective process. Your idea of... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's... Read More

Seven Habits of Highly Effective Webmasters

A highly effective website will always reflect its highly effective... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

The Best Simple Software For The Busy Webmaster

Here are a few programs I can't do without. They're... Read More

Using Graphic Design on Your Website

Almost everything is available on the web? products, services, e-books,... Read More

Color Scheme for Your Website?

Yes, in a world that is obsessed with makeover madness,... Read More

7 Tips To Increase Sales With Your Ecommerce Web Site

Ecommerce is just exploding right now on the Net. More... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Leave Those Links Blue!

Don't mess with those links! When you're designing your site,... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your... Read More

Choose & Use the Best Colors

The Psychology of ColorAre you using the best colors for... Read More

6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams... Read More

Color and Web Design

Color is one of the most important but least understood... Read More

7 Reasons Why Using CSS is a Must

CSS is a new option for website designers that have... Read More

Why Should You Care About Your Web Site Colors?

**How Colors are Used in web design:**Demarcates screen elements into... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by... Read More

Flash - To Use Or Not To Use?

Out there in the WWW there are thousands sites using... Read More

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.I am a... Read More

Website Checklist

10 Basic Things Your Website Should Have ...__ all short... Read More

Developing An Effective Physical Therapy Web Site

Physical therapists have unique web presence needs. An effective site... Read More