Maintain your old Siemens Hipath system

Yummy Yummy: Top 7 Business Lessons from the Wiggles

At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't long before they convinced Anthony Field's bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies.

If you're a parent of a small child, you probably know this Aussie quartet as The Wiggles, who are the Beatles, Monkees, or 'N Sync of the kid set. They are the highest paid entertainers in Australia, ahead of Russell Crowe, Colin Farrell and Nicole Kidman.

You know right off when you watch their DVDs and videos (which you will, at least 200 times each) and their TV show four times a day on Playhouse Disney that these guys are definitely not an American creation. Mister Rogers, Mister Dressup and Bozo the Clown are gone, and no modern adult American males would dress in funny costumes and entertain kids with songs about "Fruit salad, yummy yummy!"

Their loss. The Wiggles, who earn $14 million per year, are the latest kids' sensation, and what they can teach us about success and finding your life's passion will inspire corporate America to play the guitar and dance with the Wiggles' friends, Wags the Dog, Henry the Octopus, Dorothy the Friendly Dinosaur, and Captain Feathersword the Friendly Pirate, who acts with cheerful swashbuckling bravado that would make Johnny Depp want to slit his own pirate throat.

1. Do what's good for your audience without lecturing.

The Wiggles don't resort to After School Special messages. You want to know about the value of a healthy diet? Have some fruit salad! Exercise? Let's get up and "Romp Bomp a Stomp," or dance and play, with Dorothy! Let's do the pirate dance with Captain Feathersword and run after the Wiggles in their big red car. The songs do what songs, dance and theater were designed to do originally: pass on knowledge. They do this in a fun, clever, colorful, eye-catching way. The three Wiggles (Murray, Jeff and Greg) that have ECE degrees, and children of their own, know kids can understand what's beneficial for them without being spoon-fed. And Jeff...well, sleepy Jeff shows everyone the value of a good nap.

2. Find a way to include everybody and you'll reap the rewards.

Jeff, who doesn't hold an ECE degree, was shy about getting involved with kids, according to a Knight-Ridder article, "If you have small kids, get ready to Wiggle" by Rod Harmon. Greg, Anthony and Murray devised Jeff's constant sleeping and the running gag of asking the kids who participate in the videos and TV show to shout "Wake up, Jeff!" This has become so popular that there is actually a Wiggles video, "Wake Up, Jeff!" From the first Wiggles video to the current videos, you can see Jeff become more and more involved with the children, singing, dancing and playing, although he is quieter than the other three. Kids are always attracted to someone who's slightly different, and Jeff stands out even when dancing with a big green dinosaur reciting poetry and a purple dancing octopus. The other three Wiggles seem to encourage his uniqueness. From all the videos, CDs, and Jeff dolls they're selling, the approach works! When Wiggles doubles tour America, Jeff will be mobbed by kids too young to go nuts over Justin Timberlake.

3) Keep it live and stay in contact.

The Wiggles could get away with doing DVDs, TV shows and albums for their adoring fans the rest of their lives. But all of them are used to interacting. Murray, Greg and Anthony expected to be teachers. Jeff and Anthony played to crowds as members of the Cockroaches. They include real-life children, including members of their own families (as you see in the credits of their videos and DVDs), in their videos and talk to them. In one scene of "Hoop Dee Doo! It's a Wiggly Party," several children make emu skirts while one of the Wiggles talks to them. Undoubtedly, the Wiggles' live shows are no different, including the versions in Asia that will feature local native speakers as Wiggles clones ("The Wide World of Wiggles," Feb. 6, Newsweek Web exclusive). Even Dorothy has her own dance party on tour. Whether you send a giant green dinosaur with a floppy white hat or show up yourself, don't underestimate the value of making contact and getting involved. It's fun to run and jump around with kids, too (no wonder Anthony, who's always eating, stays thin!)

4) Don't follow the crowd or the market.

Most American non-Disney non-Nick Jr non-PBS kids' shows seem designed as 22-minute commercials for action figures or dolls, as well as ways to keep kids passively entertained. The traditional wisdom has been: Kids will be bored if there's no slam-bang action and there will be no way to make money out of doing something that's good for them. The Wiggles have proved this false. Kids dance and sing along with Jeff, Murray, Greg, Anthony, and friends, rather than sitting eating the sugary food du jour and mindlessly watching some freaky green monster get zapped only to reappear in the next episode. With an epidemic of diabetes mellitus and obesity in American kids, the Wiggles' approach is not only positive, but continues to breed success for the multicolored four.

The Wiggles themselves doubted there would be an audience for helping children learn through music and dance. A booking agent told them there would be no money in it, but they stuck to their guns, and became wildly popular in Australia. The United States was next and the Wiggles now are a solid hit on Playhouse Disney, with sold-out tours---they have even had to add second and third shows in many cities.

5) Getting international or multicultural isn't that hard.

The Wiggles don't need a multicultural sensitivity training class. After all, when your friends are a singing dog, a rose-eating dinosaur and an octopus with an underwater band, you don't have a problem with diversity. They regularly include Australian, Irish, Spanish, and other songs in their act. The franchise is expanding to Asia. If you think that this TV show doesn't sound like a likely hit in Japan, you've never seen "Pokemon" or anime, or the old classic "Ultraman."

6) Stay true to your roots.

There's no doubt that Murray, Jeff, Greg and Anthony are Australian (again, four American guys would not do what they do), although Dorothy sounds a bit more British. Songs such as "Willaby Wallaby Woo" speak to their down-under heritage, and you don't see them suddenly moving into a mansion in Malibu, pretending they're wealthy Hollywood Yanks with no family or kids.

7) Your family life only enhances your work and your passion.

Three of the Wiggles are married, Jeff apparently being too sleepy to settle down, although before Anthony married he was voted Australia's most eligible bachelor. These mates have built their career around children, and as noted in point 3, regularly include their own families in their videos. The family that eats fruit salad and romp-bomp-a-stomps together, stays together. If you give joy to millions of kids, it can't help having a lasting positive effect on your family.

Does all this inspire you to Wiggle, to get up and dance? You probably will if you have kids. But let it inspire you to follow your passion in your work, your family, and your life. Learn from those four career consultants, Greg, Murray, Jeff, and Anthony. And hey, eat some fruit salad. You need your health, mate.

Let's Wiggle!

Visit the Wiggles online at http://www.thewiggles.com.

Movie reviewer/screenwriter Kristin Johnson composes personalized poems, speeches, toasts, vows, and family memories. Visit http://www.poemsforyou.com to order your personalized memories. She is also co-author of the Midwest Book Review "enthusiastically recommended" pick Christmas Cookies Are For Giving: Stories, Recipes and Tips for Making Heartwarming Gifts (ISBN: 0-9723473-9-9). A downloadablemedia kit is available at our Web site, http://www.christmascookiesareforgiving.com, or e-mail the publisher (info@tyrpublishing.com) to receive a printed media kit and sample copy of the book. More articles available at http://www.bakingchristmascookies.com

In The News:

'Werewolf' killer convicted of 56 more murders
Mon, 10 Dec 2018 07:11:00 +0000
A Russian serial killer nicknamed the "werewolf" who is serving a life sentence for killing 22 women has been convicted of 56 more murders.

Schoolgirls sexually assaulted at gunpoint in Ghana
Mon, 10 Dec 2018 09:21:00 +0000
Four British schoolgirls and their teacher have been sexually assaulted at gunpoint in Ghana.

Former Nissan chairman Carlos Ghosn charged
Mon, 10 Dec 2018 07:07:00 +0000
Former Nissan chairman Carlos Ghosn has formally been charged with financial misconduct for under-reporting his income.

Fortnite player 'heard hitting partner during live stream'
Mon, 10 Dec 2018 07:46:00 +0000
A gamer who was allegedly heard hitting his partner during a live stream of Fortnite has been charged with assault.

Roger the muscle-bound kangaroo dies aged 12
Mon, 10 Dec 2018 09:59:00 +0000
Roger the muscle-bound kangaroo, who crushed a metal bin like it was a paper cup, has died at the age of 12.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database.

Looking for a manufacturer or supplier of home furnishings in... Read More

How to Apply the 12 Steps for Managment Conflict and Resolution

1. Admit there is a problem.The very first step in... Read More

Business Goals - The 10 Commandments

The Ten Commandments of Goal Setting While it's good to... Read More

How To Make $20.00 For Every $1.00 Invested

It has been said you can lift the Rock... Read More

Ten Ways To Sell Your Ideas To Anyone

You have a great idea you know is a winner.... Read More

7 Ways To Get One-way Links To Your Site

One way links will help you gain better rankings in... Read More

The Ten Best Kept Secrets For Protecting Your Business Property Against Theft

1. Locks and Padlocks ? Locks on all outside entrances... Read More

Ten Tips For Starting A New Job

1. Get to know people. First meet those people in... Read More

Ten Top Performance Management Tips

Talk to Your People Often By building a great... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

10 Steps for Simplifying Business Plan Financial Statements

For most business owners and entrepreneurs, preparing, and communicating the... Read More

10 High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business

How many of us have been in a position where... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize... Read More

Top 7 Ways to Profit from Foreign Trade

Here are seven excellent ways to earn income from international... Read More

Wealth Building Scams

I have some good news and I have some bad... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

Seven Ways to Get the Most Out of the Next Training You Attend

Sometime soon you will be attending some training. It may... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies

Your business card is a valuable piece of real estate... Read More

7 Money Saving Tips to Decrease Home Business Expenses

We all know that running a home business is highly... Read More

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full... Read More

The Lazy Person Secrets To Overnight Wealth And Fame

There are so many simple, yet really sure-fire ways of... Read More