Maintain your old Siemens Hipath system

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.

In The News:


Warning: simplexml_load_file() [function.simplexml-load-file]: http://feeds.skynews.com/feeds/rss/world.xml:1: parser error : Document is empty in /home/infob/public_html/includes/rss.php on line 2

Warning: Invalid argument supplied for foreach() in /home/infob/public_html/includes/rss.php on line 9


tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

10 Steps for Business Owners to Take if They Are a Victim of Identity Theft

Be aware that 40 million crooks obtained credit card numbers... Read More

7 Ways To Make A GREAT First Impression!

1. Focus on the other Being known as a... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

Top 10 Items to Review & Build Your Business Now!

In building and runnng an independent private practice or small... Read More

How to Counsel Your Non-Performing Team Members - 10 Tips

Counselling non-performing team members is a tough part of any... Read More

Seven Ways to Get the Most Out of the Next Training You Attend

Sometime soon you will be attending some training. It may... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success

Did you know that there is one critical difference between... Read More

7 Tips On Getting Ready To Put Attraction Marketing Into Action

Attraction marketing is about making a customer for life not... Read More

Top 10 Stumbling Blocks that Limit Business Growth

Never in history have more entrepreneurs launched more new businesses!... Read More

Ten Ways to Strengthen Your Reading Habit

Most people wish they read more. It is an activity... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More

10 Things To Ask Your Accountant

This is a quick checklist of a few things that... Read More

Learn to Improve Sales - 10 Ways to Get More Business Starting Today

You need sales and you wanted them yesterday. Here are... Read More

7 Ways To Get One-way Links To Your Site

One way links will help you gain better rankings in... Read More

7 Things You Can Do To Weather The Lows Of A Business Cycle

Hey, as hard as this may be for you to... Read More

How To Make $20.00 For Every $1.00 Invested

It has been said you can lift the Rock... Read More

Ten Tips For Staying Connected While Working Alone

Ten Tips for Staying ConnectedMany of my business clients tell... Read More

10 E-mail Organization Tips

Who doesn't have issues with organizing their inbox!? I receive... Read More

How to Hold An Extremely Successful Event - 10 Tips

Every event you hold can be extremely successful. Apply these... Read More

How To Use The Power Of Focus To Build Massive Momentum In Your Business

Getting focused on what you want to achieve and creating... Read More

10 Steps for Simplifying Business Plan Financial Statements

For most business owners and entrepreneurs, preparing, and communicating the... Read More