Maintain your old Siemens Hipath system

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.

In The News:

Germany calls emergency migration summit
Wed, 20 Jun 2018 13:06:00 +0100
An emergency meeting of key European leaders has been convened in Brussels this Sunday to discuss migration at the request of Germany.

Trump set to end migrant family separations
Wed, 20 Jun 2018 15:59:00 +0100
Donald Trump has said he will sign an executive order to end family separations at the southern US border.

Taliban kill 30 soldiers days after ceasefire
Wed, 20 Jun 2018 09:52:00 +0100
Taliban militants have killed around 30 Afghan security forces in multiple attacks in western Afghanistan, officials have said, days after the group ended its ceasefire.

Cost of some US goods to rise by 25% on Friday
Wed, 20 Jun 2018 12:35:00 +0100
The EU has said its retaliatory tariffs on US goods will kick-in from Friday - six weeks after America slapped import duties on the bloc's steel and aluminium products.

Sexual torture used in UAE-run Yemeni prisons
Wed, 20 Jun 2018 07:40:00 +0100
Yemeni men are reportedly being sexually tortured in secret UAE-controlled prisons where they are held without charges or trials.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

7 Tips on How To Prepare for Business Events

Are you scratching your head after business events wondering why... Read More

5 Things You Must Do Well When Buying a Business to Not Get Burned

Are you not sure what Business to buy? Need to... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it... Read More

7 Reasons You ARE Your Own Best Product, or Lessons From the 2004 Presidential Election

The 2004 election is over--at least in the minds of... Read More

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.Subheads are great to... Read More

10-Point Checklist for High Visibility in Google

Google is the pre-eminent search engine (SE) with no close... Read More

Seven Steps to Achieving Your Dream

"Vision is the spectacular that inspires us to carry out... Read More

Top 10 Tips on How To Write About Yourself

Many people find it really hard to write for business... Read More

10 Steps for Simplifying Business Plan Financial Statements

For most business owners and entrepreneurs, preparing, and communicating the... Read More

10 Things To Do Before You Start Your Business

If you are thinking of starting a new business, or... Read More

10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!

In my career, I have had a total of 3... Read More

Top 7 Business Tips For Small Business Starters For Online Business

1.) Brainstorming for an idea - You must select what... Read More

How To Eliminate Your Competition Without Bloodshed

So how do you eliminate your competition without bloodshed? You... Read More

5 Tips to Manage and Organize E-Mail

How do you focus on your urgent e-mail and organize... Read More

10 Nifty Tips for Better Business Cards

Not having a business card is as bad as using... Read More

How To Make Money With Your Junk Mail

The term "junk mail" is a well-known term. To... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

Performance-Stress-Motivation: 7 Sanity Saving Business Boundaries

The lack of strong boundaries is one of the chief... Read More

Top 10 Ways to Start a Business For Less Than $500

We've heard numerous success stories of Internet entrepreneurs like Jeff... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More

11 Things Small Business Owners Can Learn From Michael Dell

1. Think Big ? In college, Michael Dell said he... Read More