Maintain your old Siemens Hipath system

Top 10 Tips on How To Write About Yourself

Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service ? much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively ? what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths ? that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader ? telling him/her how you and your service meet their needs ? the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person ? e.g. in a letter or email. Try where possible to use the third person ? if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty ? any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly ? and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

T o subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005

In The News:

Explosions at churches and hotels in Sri Lanka: '30 killed, 280 injured'
Sun, 21 Apr 2019 05:26:00 +0100
At least 30 people have been killed and 280 others injured after a series of blasts hit three churches and three hotels in Sri Lanka, according to a hospital spokesman.

He stood up to Sudan's tyrannical government. Soldiers shot him dead
Sat, 20 Apr 2019 19:15:00 +0100
As Sudanese soldiers fire live rounds at unarmed protesters, a young man stands his ground, then moves forward, berating the soldiers for firing at civilians, telling them they should be ashamed.

Anger over Notre-Dame donations as yellow vest protests turn violent
Sat, 20 Apr 2019 17:19:00 +0100
Protesters have voiced frustration that the effort to save Notre-Dame Cathedral is overshadowing the yellow vest movement's demands, as protests in the French capital turned violent.

Ukraine election: TV star could uproot corrupt elites
Sat, 20 Apr 2019 12:24:00 +0100
Ukrainians will head to the polls today to choose their next president in a run-off vote.

We need to know if Russia's interference won Trump the election
Sun, 21 Apr 2019 03:15:00 +0100




tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

Top 10 Ways to Turn Clients Into Raving Fans

Do you find great joy in being a coach? If... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Networking is probably the best way to build a profitable... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

My 7 Most Important Business Lessons

Millions of people start new small businesses in the United... Read More

10 Ways to Develop A Free Agent Attitude

Whether you are self employed or you work for someone... Read More

Top 10 Ways to Use Quotations to Be Healthier, Happier and More Productive!

Most people have at least one favorite quotation from a... Read More

Ten Tips to Build a Culture of Inspirational Leadership

Leadership, leadership development and leadership training are "Hot" issues in... Read More

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize... Read More

Ten Top Performance Management Tips

Talk to Your People Often By building a great... Read More

10 Steps for Business Owners to Take if They Are a Victim of Identity Theft

Be aware that 40 million crooks obtained credit card numbers... Read More

Ten Ways To Sell Your Ideas To Anyone

You have a great idea you know is a winner.... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More

How To Make $20.00 For Every $1.00 Invested

It has been said you can lift the Rock... Read More

How to Apply the 12 Steps for Managment Conflict and Resolution

1. Admit there is a problem.The very first step in... Read More

After Hurricane Katrina - Seven Things You Can Do

If you are like me, you are living some distance... Read More

Are You a Project Manager Or a Project Mangler?

Which one are you? An effective IT project manager, able... Read More

Never Sell Again: Get Repeat Business and Avoid the Need to Prospect

If you're a business owner, you know that repeat business... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

7 Ways To Make A GREAT First Impression!

1. Focus on the other Being known as a... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

10 Things To Ask Your Accountant

This is a quick checklist of a few things that... Read More

Ten Reasons to Implement Choice Theory in Your Organization

What is Choice Theory (CT)? CT is a theory of... Read More