Maintain your old Siemens Hipath system

The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site

Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.

You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.

Here's the top 10 ways to attract buyers, not just visitors to your web site:

1. Preplan and know your Web site's purpose.

When visiting other Web sites, do you often wonder just what they are about? What are they selling?

Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.

2. Write dazzling home-page copy.

If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.

3. Use sparkling testimonials from the rich and famous on your home page.

On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.

4. Sprinkle testimonials throughout your web site.

Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."

5. Use a power benefit driven headline with specific benefits.

From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."

6. Make your layout clear, clean, and consistent.

You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site.

When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs. Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.

8. Check your site often to see if you have any glitches.

Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?

9. Put your content rich information beneath the headlines in short paragraphs.

When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.

10. Be consistent with your headings and body fonts.

Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.

When your web site thoughtfully helps your audience with a lot of fre.e information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at and over 140 free articles. Email her at

In The News:

Warning: simplexml_load_file() [function.simplexml-load-file]: parser error : Document is empty in /home/infob/public_html/includes/rss.php on line 2

Warning: Invalid argument supplied for foreach() in /home/infob/public_html/includes/rss.php on line 9

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Ten Ways to Strengthen Your Reading Habit

Most people wish they read more. It is an activity... Read More

Ten Tips For Staying Connected While Working Alone

Ten Tips for Staying ConnectedMany of my business clients tell... Read More

Business Attire: 10 Tips to Perfect Your Look

Being appropriately dressed is essential in making good impressions in... Read More

10 Marketing Tips For Your Business

Here are a few ideas to get you started, all... Read More

5 Tips to Manage and Organize E-Mail

How do you focus on your urgent e-mail and organize... Read More

Learn to Improve Sales - 10 Ways to Get More Business Starting Today

You need sales and you wanted them yesterday. Here are... Read More

The Lazy Person Secrets To Overnight Wealth And Fame

There are so many simple, yet really sure-fire ways of... Read More

Top 10 Ways to Start a Business For Less Than $500

We've heard numerous success stories of Internet entrepreneurs like Jeff... Read More

Top 7 Business Tips For Small Business Starters For Online Business

1.) Brainstorming for an idea - You must select what... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

Shaking Your Money Tree: Seven Ways to Make Quick Cash

Does your business have a money tree you can shake... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

The Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More

Top 10 Ways Websites Makes Me Suffer

I believe some people create and publish websites for the... Read More

Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business

How many of us have been in a position where... Read More

Business Meeting Etiquette

Business etiquette is essentially about building relationships with colleagues, clients... Read More

Increase Business Profits - Ten Ways

How do you increase business profits? Answer the following questions... Read More

#1 Key To Select Right Business Partner

Having business partner or planning to start a business with... Read More

The Warning signs of Online Fraud and How To Avoid It

The number may seem grim for Web-based commerce. In 2004... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

The Top 10 Reasons Your Staff Wants to Quit

From an employee's perspective, management often conducts itself in ways... Read More

Plan Your Success In Seven Ways

Many businesses lose money yearly because they don't think creatively... Read More

Top 10 Stumbling Blocks that Limit Business Growth

Never in history have more entrepreneurs launched more new businesses!... Read More

Ten Tips for Effective Meetings

Here are ten things that you can do to hold... Read More

Never Sell Again: Get Repeat Business and Avoid the Need to Prospect

If you're a business owner, you know that repeat business... Read More