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Shaking Your Money Tree: Seven Ways to Make Quick Cash

Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one!

What I mean by a money tree is something you can do to quickly generate revenue when you need it. Where can you find a money tree? Although you can't buy one at your local garden store, they are more common than you might imagine. Just as in a forest, there are many species of money trees, so you need to find one that is right for you. Here are a few common varieties:

The Sale Tree brings in cash by making a discount offer to customers. Buy before June 30th, and you get a lower price. This creates a sense of urgency for customers to buy now in order to save money and can create a new flow of sales for you.

The Bonus Tree can work like the Sale, but instead of a discount, customers get a free item with purchase. Buy one, get one free, for example, or buy this item and get a free accessory. You might make the bonus item something only available as a bonus, and not available to buy. Booklets, books, audio programs and other items with a low production cost and high perceived value are great bonus items.

Generate cash with the New Product Tree by introducing a new product. Customers love new things, so announce it with a flourish. You might cross the New Product tree with the Sale or Bonus tree to get a hybrid with extra appeal.

Shake the Personal Touch Tree by contacting current or former customers and reminding them it may be time to do business with you again. Perhaps the supplies they bought from you a few months ago are running low, or it's time for a follow-up service.

The Referral Tree should be in bloom all the time, but you can get better results when you tend it. Do a mailing or phone campaign to ask current customers to refer their friends and colleagues. You may be able to generate lots of sales quickly this way.

The Cold Call Tree can be hard to shake, but the results can be worthwhile. Identify your best prospects and call or visit them.

One of my favorites is the Publicity Tree. It's an odd one, in that you never know when it is going to bloom, or what it will look like when it does; however, the results are often magnificent. Provide a jumpstart in its growth by regularly sending press releases and pitches to the media.

Decide which money tree is right for your business, then nurture it and keep it growing. And, every once in a while, shake the heck out of it and watch the dollars come floating down!

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.

In The News:

'Assassination attempt' on Zimbabwe's president
Sat, 23 Jun 2018 16:14:00 +0100
Zimbabwe's president has escaped injury after an explosion at a stadium where he was addressing a rally, in what state media are describing as an assassination attempt.

Spain rescues hundreds of migrants on boats
Sat, 23 Jun 2018 13:59:00 +0100
Spanish authorities have rescued 569 migrants whose boats were attempting to cross from North Africa to Europe.

Grenade thrown at Ethiopia PM: One dead, many hurt
Sat, 23 Jun 2018 11:19:00 +0100
At least 83 people have been injured in an explosion at the first rally of Ethiopia's new prime minister in the capital Addis Ababa.

Saudi Arabia poised to lift ban on women drivers
Sat, 23 Jun 2018 01:44:00 +0100
From midnight on Saturday women will be allowed to drive in ultra conservative Saudi Arabia - it's the only country on Earth where women drivers are currently banned.

Football fans banned for World Cup disorder
Sat, 23 Jun 2018 17:49:00 +0100
Two men have been banned from attending football matches following offences at the Russia World Cup.



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