Maintain your old Siemens Hipath system

7 Tips on How To Prepare for Business Events

Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections.

1. Know your intention. Why are you attending? Listen to your self-truth. Are you attending to refine your skills, build relationships, make sales, or need to just get away from the office? Intentions work best when they are limited to one. The limitation clarifies and directions all your actions. When there are multiple intentions, you begin with confusion and convey the same to all at the function.

Does your intention match the type of event? If it's a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.

What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.

Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.

2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.

For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It's like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.

If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.

3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it's too lonely. Shaking hands and carrying on a discussion is another but that is still shy of three. If you write Internet articles, bring copies to the event. Don't place the articles on the general table, personally hand them out so people can connect the two.

4. Rehearse don't practice. Create a list of 10 opening questions, choose a few at a time from that list, and rehearse them with colleagues, friends, or family. Rehearsing is interacting with live people and is closer to what you will actually be doing. Practicing into a tape recorder is the next best thing because it allows you to hear the voice others will hear. If that makes you twinge, then maybe that is exactly what others are feeling as well. Work with a voice coach to refine your tone.

Here are ten story-opening questions to get your started. Pull from these and then create your own.

(1) What do you enjoy most about what you're doing?

(2) What is the strangest (or funniest) incident you've experienced in your business?

(3) What marketing have you found most effective in your business or industry?

(4) What is your key product (or service)?

(5) What do people like best about working with you?

(6) What is your number one need at the moment?

(7) What do you like most about coming here? If it's their first time, "What do they like most about the event thus far?"

(8)What business trends do you see affecting you right now (or next year)?

(9) If I had an ideal customer of yours in front of me right now, describe them.

(10) How do you see this event helping you in your business?

Know what actions you want to occur and what are their triggers. Rehearse until smooth, not strained. Are you going to ask them to become a subscriber for your newsletter? Visit your website? Sign up for a workshop? Set up a time for coffee? You will most likely have several calls to action, limit them to five, and never request more than one per person per event. Otherwise, you will come across as too pushy or confuse your listener.

Ask attendees to join you in the next step. "Ask and you shall receive." Ask if they are interested in having a call together. Ask if they would like to be a subscriber and mention the main benefit people tell you why they enjoy receiving it. Ask if they would like to register for your workshop. If they answer anything other than yes, they aren't interest, it's important to just move on. Never, never, never, promise to call and don't. The label will follow you.

5. Differentiate yourself from others in similar professionals. Even twins have differences. Leave the humbleness at home. How are you different from others in the same profession or selling the same type of product? Can you explain the differences in 2 minutes during any introduction if needed? Any longer and the listener zones out because the conversation is no longer about them.

Due to its importance, let me repeat this. If you don't know what you're selling, how you are different, or have a clear direction on your current prospect needs, then you aren't ready to attend any events yet. Spend the time defining these first.

6. A memorable moment includes several items. One of the items is your personal style. You can accomplish this in your selection of clothing, tone, or language. You can wear scarves or ties with themes, a comment-getting pin, hats, and the same color in shirts or shoes. I knew a man who always wore cowboy boots. He had a wide collection, they matched his accent, and people could spot him across the room. Did his style increase business? You bet. Create a style and treat it like your trademark or calling card.

7. Know what you're marketing strategy for attending this event -- all seven steps. What happens after yes, after they become a subscriber, or any other call to action you have? Always have the next step planned no matter which direction the conversation goes.

Be the leader and they will follow. Be the leader, inside and then out.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

Up to 20 people could be missing after bridge collapse
Thu, 16 Aug 2018 09:51:00 +0100
Up to 20 people could be buried under the rubble of the bridge that collapsed this week in the Italian city of Genoa, officials have said.

£4bn wiped off value of Genoa bridge operator
Thu, 16 Aug 2018 12:05:00 +0100
Shares in the operator of the section of motorway that collapsed in Genoa slumped as much as 24%, wiping more than €4.6bn (£4.1bn) off its value.

US newspapers unite against Trump's 'fake news' rhetoric
Thu, 16 Aug 2018 11:29:00 +0100
US newspapers are coming together to warn Donald Trump against his "fake news" rhetoric with a co-ordinated series of editorials condemning his attacks on the press.

New Zealand bans foreigners from buying homes
Thu, 16 Aug 2018 02:11:00 +0100
New Zealand has sought to restore the "dream of home ownership" by banning foreigners from buying homes - a move its government hopes will tackle surging house prices.

Queen of Soul Aretha Franklin dies at 76
Thu, 16 Aug 2018 14:57:00 +0100
Queen of Soul Aretha Franklin has died at 76.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Business Profitability - 10 Ways To Boost

10 Ways to Boost your ProfitabilitySo many business owners work... Read More

Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database.

Looking for a manufacturer or supplier of home furnishings in... Read More

10 Tips for Effective Proofreading

Proofreading may not be terribly fun, but it's one of... Read More

The Top 7 Marketing Tips You Dont Want To Overlook

1. Combine Emotion and LogicConsumers buy because the want to... Read More

Business Attire: 10 Tips to Perfect Your Look

Being appropriately dressed is essential in making good impressions in... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

Top 7 Reasons You Should Back Up Your Data Online!

How much is your data worth to you? In this... Read More

5 Things You Must Do Well When Buying a Business to Not Get Burned

Are you not sure what Business to buy? Need to... Read More

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full... Read More

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

Ten Tips for Cross Cultural Communication

Here are some simple tips to help you improve your... Read More

I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows

Gas prices continue to go through the roof and increased... Read More

Ten Reasons to Implement Choice Theory in Your Organization

What is Choice Theory (CT)? CT is a theory of... Read More

10 Nifty Tips for Better Business Cards

Not having a business card is as bad as using... Read More

10 Things To Ask Your Accountant

This is a quick checklist of a few things that... Read More

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize... Read More

Private Practice Success: 10 Essentials for Starting a Practice

As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

How To Use The Power Of Focus To Build Massive Momentum In Your Business

Getting focused on what you want to achieve and creating... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success

Did you know that there is one critical difference between... Read More

10 Great E-Commerce Businesses You Can Start Now

If you've been thinking of starting a business on the... Read More

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.Subheads are great to... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

Managing Your Major Sales - 7 Steps That Could Change The Way You Pursue Business

Ever lost a sale you thought was in the bag?... Read More