Maintain your old Siemens Hipath system

So You Don?t Believe in Outsourcing

Entrepreneurs are hardy stock. But sometimes hardiness can get you into trouble.

Especially when you're over committed and could use a little help.

All too often, new business owners decide they don't need to hire any outside services. You know how it goes?."I can do this myself. How tough can it be? It's just a simple direct mail campaign."

Big mistake! Trying to do it all yourself ?unless it's your area of expertise?.usually costs you more in the long run. And most of the time, the work looks pretty unprofessional.

Here's the scenario?

You're starting a consulting business. You decide you need business cards, a logo, a handout of some sort and a website. Pretty basic. You figure you can hire the right people and manage these projects yourself.

So you do. You brainstorm some names for the company, run them by a few friends and select one for your business. Next you find a designer whose work you like and meet with her. You describe the services you'll offer and what colors you do and don't like. Maybe you'll even have some sketches of what you think your logo should look like.

So the designer (working with minimal direction) starts to work. Unless you've given her detailed information on your target market, your niche, how you see your identity developing, this designer is pretty clueless. But she comes up with some designs. Once again, you go to some friends and family members for feedback. Based on the general consensus, you select a design (hopefully, it will fit with your company name and what you do). You can now either leave it up to the designer to get printing quotes for your business cards and stationary. Or you can do it yourself and get some price comparisons. You'll need to know what type of stock you'd like, paper weight, quantities, etc.

Next you want to start on some sort of handout or brochure. Do you stick with your logo designer? If so, better make sure you've seen some samples of brochures she's done. Often designers specialize in one product or another. I've worked with great logo designers who can't do other collateral.

And what about your web site? Is your logo designer also able to do site design? What about development? Not all designers are developers. In fact, most aren't. The best developers I've found started out as web folk, whereas my best designers are sticking to what they do best ? graphic design.

You also need to decide how many pages your site will be, what they are (the menu), how you want the site to lay out (site map), whether or not you need a dynamic or static site, what elements need to be included, etc.

Still happy with your decision? Better make sure you nail down the costs on all of this so you're not surprised upon completion.

Lastly, don't forget about the copy. You need some for your brochure. You need different copy for your website. They're different types of marketing tools and the copy needs to be written in a different style for each. But everything needs to work together (be integrated) so you don't look like a fractured company. Your brochure and website should have the same look and feel?.but the approach is different.

If you're still managing this yourself -- kudos. Especially if you have time to do any selling or networking or research. Because you've taken on full-time work as a marketing person/project manager.

To think?. you could have saved yourself a lot of aggravation and time if only you'd called in a marketing specialist at the beginning. Then you'd have one person who could manage all the above projects for you:

? working with the designer (or designers) and developers to making sure everyone involved understood what you do and who you do it

? reviewing, rejecting, and/or approving designs before you ever see them

? writing copy appropriate for each product

? proofreading ? overseeing all the various vendors to make sure workflow is on schedule and work is correct

... and only calling you for selection, fact verification or final decisions.

Then again, maybe you like a challenge. Or maybe you just need to micromanage everything. Because by the time you're done, you're likely to end up with a disjointed marketing "program" (for lack of a better word). And when and if you finally do call in a marketing person to revise your marketing material, you'll probably find that turning everything over to a specialist -- who does this all the time ? would actually have cost you less than doing it yourself.

At least you'll know better next time.

Rickey Gold & Associates is a small, hands-on marketing communications firm that helps clients identify, reach, entice and sell to their target markets. http://www.rickeygold.com
rg@rickeygold.com
773.348.4973

In The News:

Retired British couple 'murdered' in Jamaica
Sun, 24 Jun 2018 18:14:00 +0100
A British couple have been found dead at their home in Jamaica - with police believing they were murdered.

France and Italy in row ahead of migration summit
Sun, 24 Jun 2018 09:03:00 +0100
The Italian and French governments have exchanged some remarkably undiplomatic language on the issue of migration as 16 EU leaders arrive in Brussels for a hastily arranged emergency meeting. 

World Cup 2018: Poland v Colombia
Sun, 24 Jun 2018 11:43:00 +0100


England in World Cup last 16 after record 6-1 win
Sun, 24 Jun 2018 14:03:00 +0100
England are through to the knockout stage of the World Cup after a record-breaking result against Panama.

'You're not welcome', Trump's press secretary told
Sat, 23 Jun 2018 23:53:00 +0100
Donald Trump's press secretary says she was asked to leave a restaurant because she worked for the US president.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Five Break-through Ideas to Immediately Increase Profits and Improve Cash Flow

Too often in business we get trapped into reviewing our... Read More

Increase Your Profits with a Point of Sale (POS) System

Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

11 Things Small Business Owners Can Learn From Punxsutawney Phil

1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More

The ABCs of Fundraising

There are many little details that go into making sure... Read More

Five Facts and One Motivating Factor Behind a Successful Home Business

All legitimate home business entrepreneurs insist and announce loud and... Read More

Do Home Businesses Complicate Small Business Debt Collection Laws?

The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More

Top Ten Blunders Business Owners Make

In today's marketplace the words 'job security' have become an... Read More

The Advisory Board: A Business Owners Most Valuable Resource

As a company grows, the owner's role begins to change.... Read More

Collection Agency Selection

Frankly, given the legal and regulatory requirements involved in attempting... Read More

Business Plans - What Consultants Don?t tell You!

Do you have a Business Plan? Congratulations, but you are... Read More

More Rules for Franchising?

The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

Setting Prices - Pricing Your Consulting Services

THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More

Keeping Business Alive

Who is responsible for maintaining the business relationship?Nurturing a business... Read More

The Skills Gap: It Pays to Use Experts

By outsourcing to skilled professionals you'll be able to grow... Read More

Your Babys Ugly..and Youve Got Bad Breath

I've got good news and bad news. The good news... Read More

6 of 1, Half Dozen of the Other

Motivational author and speaker Jim Rohn says that for a... Read More

The Key to a Successful Business

Where would a business be without a business plan? A... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More

Small Business Strategies - Four Critical Success Factors

Scenario OneDuring a recent presentation, a business owner was given... Read More

What Your Small Business Can Learn From The Doctor

Most doctors never distinguish the difference between customers and patients.... Read More

20 Great Ways to Market Your Business Locally

Whether your target audience is in your neighborhood or across... Read More

The Franchisors Heavy Load

Why are we over regulation the franchising industry, what purpose... Read More