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Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

Trump threatens 20% tariff on all European cars
Fri, 22 Jun 2018 15:28:00 +0100
Donald Trump has threatened a 20% tariff on all European cars if the EU does not remove trade barriers introduced on Friday.

Final campaign push ahead of historic Turkey election
Fri, 22 Jun 2018 19:03:00 +0100
Candidates in Turkey's presidential and parliamentary elections are holding final campaign rallies, 36 hours before Sunday's vote.

Murdered XXXTentacion was to become a father
Fri, 22 Jun 2018 15:53:00 +0100
Murdered rapper XXXTentacion was to become a father, the star's mother has revealed.

Migrant mum and son split up at US border reunited
Fri, 22 Jun 2018 12:50:00 +0100
A mother separated from her son a month ago by Donald Trump's controversial immigration crackdown sobbed as she was reunited with the young boy.

England support at World Cup 'lowest for 30 years'
Fri, 22 Jun 2018 17:06:00 +0100
The number of England supporters at the World Cup could be at its lowest level for 30 years, according to a leading supporters group.



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