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Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

Israel continues hitting Gaza targets after rocket attack
Tue, 26 Mar 2019 03:20:00 +0000
Israeli forces have continued to hit targets across the Gaza Strip, just hours after a ceasefire was reported to have taken effect.

British tourist, 59, dies while snowboarding in Andorra
Tue, 26 Mar 2019 11:37:00 +0000
A British man has died while snowboarding in Andorra.

Spacesuit gaffe forces NASA to cancel giant leap for womankind
Tue, 26 Mar 2019 09:30:00 +0000
NASA has cancelled plans for the first all-female spacewalk aboard the International Space Station because of a shortage of appropriate spacesuits.

Stolen Picasso found by 'art's Indiana Jones' after 20 years
Tue, 26 Mar 2019 11:39:00 +0000
A Dutch sleuth known as the Indiana Jones of the art world has tracked down a Pablo Picasso painting worth millions - 20 years after it was stolen from a yacht in France.

Student tasered and kidnapped by masked men in car park
Tue, 26 Mar 2019 10:14:00 +0000
A Chinese man studying in Canada has been kidnapped from an underground car park by three masked men armed with a stun gun.



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