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Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

Foreign Secretary to call for more sanctions on Russia
Mon, 20 Aug 2018 22:42:00 +0100
Jeremy Hunt will use his first speech as Foreign Secretary to call for further sanctions on Russia in response to the Salisbury novichok poisonings.

At least 14 dead after raids on Rio drug gangs
Mon, 20 Aug 2018 15:30:00 +0100
At least 14 people have died after Brazil's military swooped on drug gangs in Rio de Janeiro.

'Terrorist' shot dead at Barcelona police station
Mon, 20 Aug 2018 11:49:00 +0100
A suspected terrorist has been shot dead after attempting to attack officers with a large knife at a police station in Barcelona.

Elderly South Koreans reunite with relatives in North
Mon, 20 Aug 2018 02:15:00 +0100
Dozens of elderly South Koreans have travelled to the border with the North to reunite with relatives they were separated from during the Korean War.

Chelsea Clinton: I definitely may run for office
Mon, 20 Aug 2018 15:27:00 +0100
Chelsea Clinton has said she has not ruled out running for office in the future - although she is not interested in getting into politics for now.



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