Maintain your old Siemens Hipath system

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.

Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:

1. Catch the reader's attention immediately. You only have a few seconds to do this before your mail ad is thrown away as junk mail. Therefore, opt for postcard mailings instead of sending your offers in an envelope. If your business is relatively small and unheard-of, the reader will never open it unless your company's name is familiar to the reader. Envelope advertising is cheaper than postcard advertising, but is only effective if you have already built up name recognition.

When using the postcard method, you will need to be able to print images on the card. I highly, highly recommend investing in a quality home photographic printer. You will end up saving money in the long-term, and your printer will be right where you need it whenever you need it. Whenever you have materials printed professionaly, you pay for labour, expensive inks, and expensive equipment.

When searching for images to print on your postcards, remember the the point of this first guideline: catch your reader's attention. Of course you don't want an offensive image for your cards, but you do want one that is slighly "controversial". When choosing images for your cards, ask yourself these questions: Does it stand out among the rest?


Does it contain bold colors (but isn't an eye-sore)?


Does the image relate to my business or current offers in some way?


Does the image request user interaction? (ex. a face staring directly at the reader, someone pointing at the reader, etc.)


Does the image have enough white-space for some large text? 2. Offer the reader an incentive for responding. Unless the reader is and has been genuinely interested in your services/productsfor a period of time before receiving your postcard ad, they will never repspond unless you offer some sort of incentive. For instance, you postcard could also serve as a coupon; tell you reader to bring in that post card for a discount. Also, you could use the postcard ad as an announcment for a storewide sale. Be creative when offering incentives to your readers.

Be sure to make your incentive very visible on the postcard. Let's say, for example, your postcard is also serving as a coupon for 20% on your products/services. Print that "20% off" in large text with the image, along with your product type, such as "20% all dog beds". Then, on the other side of the card, usually with the recipient's address, print the discount again with any terms that may apply.

3. Target your readers. The best way to waste advertising money is by sending your direct mail to random people, paying no attention to whether they would actually buy something from you. This is much easier when dealing with business-to-business advertising. When it comes to consumers, find out their interests is a little difficult.

Test out the waters first. A good place to try first is InfoUSA. They sell mailing lists of consumers and businesses and may provide targeted consumer lists. You may be able to create interest in someone who has never heard of your products before, but when you are starting a new direct mail campaign and you have a very small budget, keep your list targeted. You don't want to try to sell a web site to a business that already has one, or try to sell a dog bed to someone who only keeps cats.

I hope this article has given you some ideas on making your next direct mail advertising campaign more successful.

About The Author

Sky Maya is the author of Best SEO Tactics - an excellent guide to optimizing your web site for high search engine rankings using proper and ethical tactics. Proven techniques! Buy it today and watch your site traffic explode!

This article may be reprinted freely as long as this resource box with all active hyperlinks remain intact.

info@bestseotactics.com

In The News:

Jeers for ex-officials at Genoa bridge state funeral
Sat, 18 Aug 2018 12:49:00 +0100
Members of Italy's former government were jeered by the families of victims of the Genoa bridge collapse as four more bodies were found on Saturday.

Genoa bridge to be 'rebuilt in just eight months'
Sat, 18 Aug 2018 16:16:00 +0100
The collapsed Genoa bridge that left 43 people dead will take just eight months to rebuild, its operator has said.

Kofi Annan dies: World mourns 'guiding force for good'
Sat, 18 Aug 2018 10:33:00 +0100
Former UN secretary-general Kofi Annan, a Nobel Peace Prize laureate, has died at age 80.

Rescuers plead for help as thousands stranded in Kerala
Sat, 18 Aug 2018 20:48:00 +0100
Thousands of stranded people are awaiting rescue as monsoon floods continue to batter the Indian state of Kerala.

Putin on the Ritz: Vlad dances at minister's wedding
Sat, 18 Aug 2018 17:28:00 +0100
Russian leader Vladimir Putin has shown off his fancy footwork as he limbered up for talks with German Chancellor Angela Merkel.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Computer Related Habits From Small Business Owner - Be Prepared, Avoid Despair

Aside from the fear of losing a spreadsheet or research... Read More

How to Raise Your Fees and Thrill Your Customers

Think the best way to get more customers is to... Read More

The Number of Pages in the UFOC in Franchising is Still Growing Today

Today required franchise disclosure documents are over 200 pages generally.... Read More

The Joy and Hazards Of Finding Your First Office

Q: I have outgrown my home office and need to... Read More

Your Babys Ugly..and Youve Got Bad Breath

I've got good news and bad news. The good news... Read More

Dynamics of Daylight Savings Time on Service Businesses in the United States

The Dynamics of Daylight Savings Time changes the way we... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I... Read More

Do You Microbifer in Your Cleaning Business?

Microfiber cleaning towels have been around for about ten years... Read More

Work is a Four Letter Word

I love work, I can watch it all day.I am... Read More

Shopping For a Franchise

Shopping for a franchise is easy if you know what... Read More

Starting a Virtual Assistant Business

If you're organized, smart, capable and willing to work with... Read More

Franchises Must Meet Legal Definition to be an Actual Franchise

All franchises must meet the legal definition of a franchise... Read More

How Your Habits Control Your Small Business Success

Habit: A consistent behavior you perform so frequently that it... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

How to Avoid the Most Common Reasons for Small Business Failure

The life cycle of the typical small business is short... Read More

20 Great Ways to Market Your Business Locally

Whether your target audience is in your neighborhood or across... Read More

7 Tips To Improve Your Cash Flow

Cash is King?That is what everyone tells us and it... Read More

How to Wash Mobile Homes as a Business

Washing manufactured homes, mobile homes, can be a lucrative and... Read More

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual"... Read More

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

Recognizing Employees? Contributions Can Go a Long Way

Every employee would like to earn as high a salary... Read More

Franchise Company Operations Manual Sample Outline

Many companies wish to expand and a few wish to... Read More

How Disabled Veterans Can Win Government Contracts

The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More

How To Start a Small Business

Not sure how to start a small business? This guide... Read More