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Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.

Originality is demanded by the consumer in order to grab their attention long enough for them to react and hopefully take some positive action. The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.

Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells. The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.

Here are five ways to improve your marketing communication strategy:

1. Stamp out pompous, boring, lack-luster words that say nothing.

2. Developed your selling message to represent a specific problem solving idea for the consumer.

3. Dramatize the big promise of what your product or service offers.

4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.

5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.

Don L. Price -- Business and Positive Change Strategist -- International Speaker and Author ? He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment Through Hypnosis.

Don can be reach at: 1800Succeed (800-782-2333) http://www.donlprice.com donprice@donlprice.com

In The News:

CIA 'says Saudi prince ordered Khashoggi killing'
Fri, 16 Nov 2018 23:30:00 +0000
The CIA has concluded Saudi Crown Prince Mohammed bin Salman ordered the assassination of Jamal Khashoggi, according to a US official.

'Yemen war can end if world acts now'
Fri, 16 Nov 2018 18:51:00 +0000
The world must act now to end the war in Yemen and save millions of people from the brink of famine, the man who is trying to broker a peace deal has told Sky News.

Judge orders White House to restore CNN reporter's access
Fri, 16 Nov 2018 15:30:00 +0000
A judge has ordered the White House to return the press credentials of banned CNN reporter Jim Acosta following his row with Donald Trump.

Yemen peace talks poised to go ahead, says UN envoy
Thu, 15 Nov 2018 23:04:00 +0000
The man trying to broker peace in Yemen said he is hopeful a new round of talks between the warring sides will begin within weeks provided a lull in fighting for a key port city holds.

Royal Navy frigate scrambled to shadow Russian warship
Fri, 16 Nov 2018 15:06:00 +0000
A Royal Navy frigate has been shadowing and monitoring a Russian warship travelling through the English Channel, in an attempt to protect UK waters.



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