Maintain your old Siemens Hipath system

Get In Touch With Your Competition!

We all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edge.

You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture?

You will have to learn everything there is to know about your competition and understand their marketing strategies.

The best way to research your competition is to locate those you consider the largest threat to your potential business. Take the time to make a note of and acquire a feel for how your competitors deals with their customers, then answer these questions:

What appeals to you most about their website, introduction, setup etc.?

How large of an inventory do they carry?

Are their products display eye-catching?

What is their Alexa, Google, Yahoo, and AOL ranking?

Are their testimonials positive?

Are their prices in line and competitive with yours?

What do they offer that you could not?

Do they offer discounts?

Do they offer a return policy?

Do they offer any special services, such as free delivery?

Which areas could do with some improvement and could you improve in these areas?

Do they keep their online store up-to-date?

What means of promotion do they use (flyers, coupons, free gifts, etc.)?

Next, create a profile of each main competitor. Know how they advertise, why their customers shop there, what areas need improving, and how successfully you can expect to compete with them.

You may also develop ideas for improving and promoting your own business. Your success will lie in assessing and understanding your competitor's strengths and weaknesses.

Evaluate and compare your own strengths and weaknesses to stay in touch with the competition and succeed in your business.

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products".

Visit: http://www.jimsonproducts.com for a wonderful display.

Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html

In The News:

Jeers for ex-officials at Genoa bridge state funeral
Sat, 18 Aug 2018 12:49:00 +0100
Members of Italy's former government were jeered by the families of victims of the Genoa bridge collapse as four more bodies were found on Saturday.

Genoa bridge to be 'rebuilt in just eight months'
Sat, 18 Aug 2018 16:16:00 +0100
The collapsed Genoa bridge that left 43 people dead will take just eight months to rebuild, its operator has said.

Kofi Annan dies: World mourns 'guiding force for good'
Sat, 18 Aug 2018 10:33:00 +0100
Former UN secretary-general Kofi Annan, a Nobel Peace Prize laureate, has died at age 80.

Rescuers plead for help as thousands stranded in Kerala
Sat, 18 Aug 2018 20:48:00 +0100
Thousands of stranded people are awaiting rescue as monsoon floods continue to batter the Indian state of Kerala.

Putin on the Ritz: Vlad dances at minister's wedding
Sat, 18 Aug 2018 17:28:00 +0100
Russian leader Vladimir Putin has shown off his fancy footwork as he limbered up for talks with German Chancellor Angela Merkel.



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