Maintain your old Siemens Hipath system

Get In Touch With Your Competition!

We all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edge.

You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture?

You will have to learn everything there is to know about your competition and understand their marketing strategies.

The best way to research your competition is to locate those you consider the largest threat to your potential business. Take the time to make a note of and acquire a feel for how your competitors deals with their customers, then answer these questions:

What appeals to you most about their website, introduction, setup etc.?

How large of an inventory do they carry?

Are their products display eye-catching?

What is their Alexa, Google, Yahoo, and AOL ranking?

Are their testimonials positive?

Are their prices in line and competitive with yours?

What do they offer that you could not?

Do they offer discounts?

Do they offer a return policy?

Do they offer any special services, such as free delivery?

Which areas could do with some improvement and could you improve in these areas?

Do they keep their online store up-to-date?

What means of promotion do they use (flyers, coupons, free gifts, etc.)?

Next, create a profile of each main competitor. Know how they advertise, why their customers shop there, what areas need improving, and how successfully you can expect to compete with them.

You may also develop ideas for improving and promoting your own business. Your success will lie in assessing and understanding your competitor's strengths and weaknesses.

Evaluate and compare your own strengths and weaknesses to stay in touch with the competition and succeed in your business.

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products".

Visit: http://www.jimsonproducts.com for a wonderful display.

Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html

In The News:

Two dead and 18 injured in Italy train crash
Thu, 24 May 2018 02:42:00 +0100
Two people have died and 18 have been injured after a train hit a truck stopped on the tracks near the northern Italian city of Turin, officials have said.

'Cold-blooded' gang ran drugs ring from jail
Thu, 24 May 2018 04:10:00 +0100
More than 80 members of the Mexican Mafia have been charged with taking part in a conspiracy to run drugs and carry out violent assaults ordered from prison.

Trump banned from blocking Twitter users
Thu, 24 May 2018 02:02:00 +0100
Donald Trump has been banned from blocking Twitter users who disagree with his political views from his official account.

Deutsche Bank to cut more than 7,000 jobs
Thu, 24 May 2018 06:41:00 +0100
Struggling Deutsche Bank says it is to cut more than 7,000 jobs, in a move that will see staff numbers in London scaled back.

Hawaiians watch lava eat their street
Wed, 23 May 2018 20:54:00 +0100
Hawaii's national guard is now tightly controlling access to Leilani Estates. 



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