Fire the CEO

Home
>
Small Business
>
Fire the CEO

If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.

Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."

I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.

So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.

That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.

From this day forward you should think of yourself as the CMO or Chief Marketing Officer of your business. (And get some business cards with that title too.)

So how do you do that? You must become a marketing evangelist for your firm. You must preach to your customers, your suppliers, your bankers, and (perhaps most importantly) your employees.

And the gospel is this.

? Here's who makes a great client (Your Target Market)

? Here's what you do that makes a difference in their life (Your Unique Positioning)

? and...Here's how they can help you get to where you are going (Referrals and Strategic Partnerships)

Create a short statement for each of the above, plaster it on the walls, and teach it word-for-word to everyone who works for you.

That's it...that's your new job description. The difference this point of view can make for your business is staggering.

Now, just make sure you do a proper exit interview for the CEO in you so you don't get in any hot water with the folks down in HR.

About The Author

John Jantsch is a marketing consultant and creator of http://www.DuctTapeMarketing.com, a small business marketing system. You can reach him at John@DuctTapeMarketing.com or by visiting http://www.JohnJantsch.com

In The News:

Missing Argentine navy sub 'imploded' at sea
Sat, 17 Nov 2018 14:21:00 +0000
An Argentine navy submarine that went missing last year may have partially imploded while at sea, a senior official has said.

One dead and 106 injured in fuel tax protests in France
Sat, 17 Nov 2018 12:43:00 +0000
A woman has died and 106 people are injured as people block roads around France to protest against rising fuel taxes.

Dozens of carriages fall on highway after train derails
Sat, 17 Nov 2018 17:22:00 +0000
Up to 30 carriages have fallen on to a highway in Georgia after a train derailed on a bridge, according to US authorities.

CIA 'says Saudi prince ordered Khashoggi killing'
Fri, 16 Nov 2018 23:30:00 +0000
The CIA has concluded Saudi Crown Prince Mohammed bin Salman ordered the assassination of Jamal Khashoggi, according to a US official.

'Black Pete' sparks clashes in the Netherlands
Sat, 17 Nov 2018 13:46:00 +0000
Rival protesters have clashed in the Netherlands over traditional pre-Christmas celebrations that involve a character in "blackface" make-up.

tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.