Maintain your old Siemens Hipath system

Direct Mail - For Small Businesses

We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works!

I dump most of my junk mail just like everyone else, but every so often I'm attracted and respond to something that comes through the mail. Whatever it is, grabs my interest just at the right time. Sometimes it's a mailing I've seen several times and I've been slightly interested; however, there comes a time when I decide to do something about it.

Research has shown that, on average, people need to see an advertisement seven times before they respond - it's the same with direct mail.

I'm not looking for a new credit card at present; however there are thousands of people who are. These people will respond to a credit card company mailing because they want a new card with a better interest rate or because their other card is at its limit or they want to transfer a balance.

It has to be said that the average response rate for direct mailing is less than 1% and as you'll appreciate, the large organisations send out millions of direct mailers. Small to medium sized businesses can have success with direct mailing by keeping it small, focussed and personal.

Target the right people - You need to have a good mailing list. The best one you can have is the one you've built yourself. You build it with all the contacts you make from your networking and all the enquiry phone calls you receive. (If anyone contacts your business you need to capture all their relevant information. Tell them you'll add them to your mailing list so that they'll receive all the up to date information)

Buy or rent a mailing list - There are many reputable suppliers (and some not so reputable) who'll supply you with a closely targeted list. If you wanted the names of Transport Managers in the food industry in your city - then they can provide it. For consumers, they can supply details of people by zip or postal code, age group, gender, special interests etc. You could probably get the details of female accountants under thirty, interested in fishing and living in a specific area of your city or country. (Not sure why you'd want that, but I'm sure you get the point)

The product or service has to be appealing - It has to have benefits or problem solving abilities for the person you're targeting

It must be clear - easy to understand and be believable

There must be a call to action - There are three things that someone will do with a piece of direct mail - 1. Scan it and throw it in the trash 2. Put it aside to make a decision later. (However later never comes or when it does, most mail will hit the trash) 3. Take action - Phone the free number or tear off the pre-paid reply coupon or complete the order form

It's vitally important that your mailing prompts action immediately.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

In The News:

Weinstein in court on rape and sex assault charges
Fri, 25 May 2018 15:50:00 +0100
Hollywood producer Harvey Weinstein has appeared in court in New York to face a number of charges, including rape and a criminal sex act.

'Two thirds' vote to change Irish abortion laws
Fri, 25 May 2018 22:11:00 +0100
Exit polls on Ireland's abortion referendum show more than two thirds of voters want to change the country's strict law.

Putin: 'Of course' Russia not behind MH17 tragedy
Fri, 25 May 2018 17:53:00 +0100
Vladimir Putin has hit back at an investigation that concluded Russia was responsible for shooting down flight MH17, telling reporters "of course" his country was not to blame.

Child's birthday party 'destroyed' by Canada bombing
Fri, 25 May 2018 06:12:00 +0100
Fifteen people have been injured after two men walked into an Indian restaurant and set off a bomb, Canadian police say.

Raids linked to ex-PM find £21m and luxury bags
Fri, 25 May 2018 11:10:00 +0100
Police in Malaysia have seized more than 400 luxury handbags and £21.3m in cash during raids on several apartments linked to former prime minister Najib Razak.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

Buying a Business

Start thinking about buying an established business if you want... Read More

Nevada Incorporation: The Advantages of Incorporating in Nevada

Incorporation in Nevada has become an attractive option for savvy... Read More

Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?

Car Wash Crime in the Hood. Apparently not everyone is... Read More

Beating the Small Business Cash Flow Blues

Small business owners can relieve a lot of their own... Read More

Small Does Not Mean Invisible!

Running a business on the net these days can be... Read More

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing... Read More

10 Cardinal Rules for Business Growth

After over 30 years of participating in hundreds of businesses,... Read More

How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!

Have you been searching for the perfect home-based business? I... Read More

Questions to Ask as Your Business Grows

Here are some of the questions that you need to... Read More

Franchising Pros and Cons

Last week's question from Anthony R. on how to choose... Read More

Combating Over Regulation of Small Business

Many small businesses do quite well due to the blood,... Read More

Asphalt Paving: Striping Your Parking Lot

As you may already know, asphalt paved parking lots do... Read More

Small Business Ideas - Your Image Can Lose You Business

What image do you and your people portray to your... Read More

Local Government Relations for Small Business

Most small businesses simply go about their daily business and... Read More

Dispute Resolution of Territory for Mobile Franchised Companies

Franchisors of home based and mobile businesses need to carefully... Read More

Employee Monitoring - Business Risks For Employers And How To Avoid Them

E-mail and Internet use are integral parts of the typical... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

Work is a Four Letter Word

I love work, I can watch it all day.I am... Read More

Build Credibility with Expertise

As an Investment Representative you've worked hard to build trust... Read More

Small Business Survival Tips

No matter what kind of small business you have, you... Read More

Covenants Not To Compete: Another Franchise Quandary

Imagine that you have operated a successful franchise business for... Read More

The Failures Guide to Small Business Success

How many "get rich schemes" have you joined? Or have... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Tracking Revenue For MORE Profits

The revenue history is a vital piece of your power... Read More