Maintain your old Siemens Hipath system

Breaking The Chains!

Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses' SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight back and "break the chains":

  • Build that website and perfect your online presence.
  • The Internet is one place where, compared to print and other forms of electronic media, the playing field is relatively level. A website filled with loads of great content will be loved by the search engines like Google and Yahoo!, and because of that, customers that may not even know where you are can find you and buy online. If you own a retail store, start an e-store. If you own a restaurant or a service-related business, offer a gift certificate or printable coupon. Starting a mailing list on your website with the latest news, events and special offers is a great way to get (and keep) loyal, regular customers. The options are endless, and best of all, content is the Internet king, not slick, flashy, repetitive advertising. If you aren't comfortable with all things Internet, there are many companies that are, and can help you with web design, web hosting, search engine optimization, and web marketing.

  • Join (or start) a co-op or business association.
  • "Strength in Numbers" is more than a catchy phrase, it is becoming a necessity in our current business climate. Trade organizations can purchase products together to get better rates and buys, they can advertise together with direct mail coupons and newsletters (another big money saver), and they carry more political clout by appointing representatives to call on state legislatures or even Congress in order to promote legislation favorable to small independent businesses. If your area doesn't have a trade organization, or does but you feel it doesn't meet your needs, start one! The National Federation of Independent Business is a great resource with representatives in all fifty states and Washington D.C.

  • Don't mimic Corporate America
  • Advertising is not cheap, because the prices that the large corporations are willing to pay for it have priced it out of the reach of most small businesses. This is not necessarily a bad thing; let them have all of the cold, impersonal, beat you over the head repetitive advertising! People only care about this on Super Bowl Sunday anyway! Always go for the personal touch. If you own a restaurant or retail store, introduce yourself. Let them know you appreciate them coming by, and you can't wait to see them again. Always offer coupons or incentives, and be as unique, creative and memorable as you possibly can. Remember that "word of mouth" advertising is so great you can't put a price tag on it. Put yourself in the customers shoes, and stay there! Don't ever do what you want; do what they want. Don't just market your business, market yourself. It leaves an impression, and with the sorry state of customer service today in most (chain) businesses, people won't forget it!

    Remember, you are an independent business because you wanted to do something new or different, so promote yourself accordingly. Here's to you "breaking the chains" and becoming successful with your chosen endeavor.

    Jason Gober is the owner and founder of Independent Business Online (http://www.myibol.com & http://www.shopindies.biz), providing web design, hosting and web directory resources to independent businesses. He can be reached anytime at sales@shopindies.biz.

    Feel free to reprint and distribute any articles from Independent Business Online in their entirety, including email and website links.

    In The News:

    Sri Lanka: At least 207 dead and 450 injured in eight explosions
    Sun, 21 Apr 2019 05:26:00 +0100
    At least 207 people have been killed in a series of Easter Sunday explosions targeting churches and hotels in Sri Lanka.

    He stood up to Sudan's tyrannical government. Soldiers shot him dead
    Sat, 20 Apr 2019 19:15:00 +0100
    As Sudanese soldiers fire live rounds at unarmed protesters, a young man stands his ground, then moves forward, berating the soldiers for firing at civilians, telling them they should be ashamed.

    Comedian wins Ukraine presidential election - exit poll
    Sun, 21 Apr 2019 18:14:00 +0100
    Comedian Volodymyr Zelenskiy has won Ukraine's presidential election with 73% of the vote, according to an exit poll.

    Anger over Notre-Dame donations as yellow vest protests turn violent
    Sat, 20 Apr 2019 17:19:00 +0100
    Protesters have voiced frustration that the effort to save Notre-Dame Cathedral is overshadowing the yellow vest movement's demands, as protests in the French capital turned violent.

    Gorillas appear to pose for selfie with park ranger
    Sun, 21 Apr 2019 10:33:00 +0100
    A photo has emerged of what a park ranger claims to be a selfie with two gorillas in the Democratic Republic of Congo.



    tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Buying a Business

    Start thinking about buying an established business if you want... Read More

    Essex Accountant: Accountancy Firm MVP for Your UK Business?

    Most business owners know when they need an accountant, but... Read More

    Top Ten Resolves for Building Your Business in 2005

    1. Resolve to build a consistent network system.Since referrals are... Read More

    Pressure Washer Concrete Cleaning Equipment

    Cleaning concrete is tough and there is an easy way... Read More

    Politics, Environmental Rules, and Mobile Car Washes

    During the California Recall Election, I was very interested. Without... Read More

    Making Direct Mail Work for Small Businesses

    If you own a small business, then you know the... Read More

    Why Small Businesses Fail (or Fail to Thrive)

    Tammy, a skilled and gifted horticulturist, called me to discuss... Read More

    How Is the LEGAL SYSTEM Dishing Out JUSTICE in Your Town?

    Thankfully, most of us will never find out. That is... Read More

    The Truth About Government Grants for Your Business

    Free money! Receive up to $25,000 that never has to... Read More

    How to Prevent Home Business Burnout

    As a home business proprietor, you may already realize why... Read More

    Market Makers Play a Significant Role in Reverse Mergers

    One overlooked individual in the process of taking a company... Read More

    Business Failure, The 8 Traps Causing Failure And The One Attribute Which Ensures Business Survival

    It is estimated that 78% of all small business start-ups... Read More

    Is Your Business Property Safe and Secure?

    Security Professionals provide the products and services necessary to create... Read More

    Self-Employment: Do you know the Difference between Rates and Wages

    The difference between rates and wages is not always clear... Read More

    Mobile Car Wash and Cleaning Post Office Jeeps

    If you own a mobile truck washing, pressure washing or... Read More

    Outsourcing ? A Positive Approach For Small Businesses

    Outsourcing is the strategic use of outside resources to perform... Read More

    Bringing Home the Bacon

    In general, all of us know how to accomplish the... Read More

    Why You Need A Virtual Assistant

    How much is your time really worth? Is it worth... Read More

    Drivng Home the Point - An Outsourcing Story in China

    A few years ago, I visited Beijing for the first... Read More

    Boat Detailing Tips and Procedures

    Auto detailers are often asked to clean boats and detail... Read More

    Accounting Methods ? Cash and Accrual

    When starting a business, you have to determine the method... Read More

    Don?t Quit Before You Get to the City!

    We were more than excited. Our women's doubles tennis team... Read More

    A Gift Basket Home Business is an Easy Way to Wrap up Profits

    You want to know more about making money with your... Read More

    Boat Hull Cleaning Procedures for Owners and Detailers

    For really tough boat hull cleaning you will need to... Read More

    Franchise Territories are Generally Delineated On a Map; Why?

    If you own a mobile service or home based franchise... Read More