Maintain your old Siemens Hipath system

Blowing Your Own Horn ? A Key Marketing Strategy for Small Business

-- Building Credibility Through Success Stories --

Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum ? professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.

What they all have in common is this: we engage in the same activity ? relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.

Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.

Be Proud About It ? A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." ?a Financial Services Representative

Be Prepared ? Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.

Be Specific ? Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." ? a Business and Personal Coach

Make It Current ? Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.

Keep It Brief ? A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.

The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It ain't bragging if you done it."

Copyright 2003, Charlotte Farrior

____________________________________________

Charlotte Farrior of Coaching Connection (http://www.corporatecoaching101.com) and Founder/Team Member of Solo-E (http://www.Solo-E.com) is a corporate and professional coach. She works with professionals, entrepreneurs, directors, and executives to define and achieve the personal and business goals they set for themselves. She coaches in the areas of goal setting, skill development, priority management and career transitions.

____________________________________________

*********** Find more articles like this at http://www.Solo-E.com ? Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********

In The News:

Trump 'knew it was wrong' to pay hush money, says ex-lawyer
Fri, 14 Dec 2018 10:58:00 +0000
Donald Trump's former lawyer has again said the president directed him to arrange hush money payments to two women - and said the president knew it was wrong.

Strasbourg Christmas market gunman shot dead
Thu, 13 Dec 2018 15:25:00 +0000
The man suspected of opening fire at a Christmas market has been shot dead, the French interior minister has said.

Chelsea fans accused of antisemitic chanting during match
Fri, 14 Dec 2018 06:32:00 +0000
Chelsea fans have been accused of racist chanting in their Europa League draw away at Vidi on Thursday night.

Flight turns around after human heart left on board
Fri, 14 Dec 2018 07:40:00 +0000
A flight from Seattle to Dallas was forced to turn back after a human heart was left on board.

US Senate blames Saudi crown prince for Khashoggi's death
Thu, 13 Dec 2018 21:14:00 +0000
The US Senate has passed a resolution stating Crown Prince Mohammed bin Salman is responsible for the killing of journalist Jamal Khashoggi.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Women and Small Business

In the book Women and Small Business author gives all... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More

Uncover Free Veins Of Gold By Prospecting Online Guru Newsletters (Part 1 of 2)

Incredible as it sounds, you have a goldmine of free... Read More

A Small Business Must Have a Solid Foundation

We all know that a building has to have a... Read More

Multiple Clients Create Your Independent Business

Would you rather have one good client paying you five... Read More

The Benefits of Using Freelance Consultants / Trainers for Your Project

What are the benefits of using a Freelance Consultant /... Read More

Truck Wash Business Case Study

Often smart entrepreneurs look for out of the way businesses,... Read More

Avoiding the Small Business Cash Flow Roller Coaster

A solopreneur I know disappears from my radar screen for... Read More

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a... Read More

Small Business - Big Business...Whats the Diff?

Small Business, Big Business ? What's the Diff?Well a lot... Read More

Franchises Offer Shortcuts, But Not Control

Q: I will be retiring this year at age 60... Read More

Comparing Boston Area for a mobile car wash business

The Boston suburbs seem to be rich with possible locations... Read More

Pressure Washing Graders and Tractor Motors

When pressure washing heavy equipment each piece of equipment has... Read More

4 Areas Where Your Business is Losing Money

In my 18 years of consulting I have heard it... Read More

Packing Material Thats Cheap!

Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More

Overcoming Your Biggest Competitor

Before you read any further in this article, I'd like... Read More

10 Ways to Start a Business on a Budget

If you've been thinking about starting a business, but are... Read More

Who Makes the BEST Alliance

What types of companies do you want to align yourself... Read More

Small Business Survival Tips

No matter what kind of small business you have, you... Read More

How to Compete with the Big Guns?!

Many small business startups fail within the first 2 years... Read More

Not Listening Can Hurt Your Small Business

Most small business owners seek advisors who can help them... Read More

Financial Strategies for a Mobile Car Wash Business Plan

Writing a business plan for a mobile car wash is... Read More

Get Free Payroll Forms Download from the Internet

Having a successful business means also having a good working... Read More

Launching your Business with a Chamber of Commerce

Why are Chambers a good launching pad?Chambers provide you with... Read More

Hard Money Lenders -- No Money Down The Easy Way

Would it help you as a real estate investor to... Read More