Maintain your old Siemens Hipath system

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.

We were gazumped, swindled, cheated out of what was rightfully ours. Okay, who's to say what search engine position rightfully belongs to anyone. I mean, let's face it, getting to the top of the search engines for coveted keywords is really just a crap shoot, isn't it?

Or is it?

The SEO Cycle...

We've been at this internet game for a long time, a decade, in fact. Dinosaur days! We don't pretend to be search engine experts, it's not our forte. Nevertheless, we have been around long enough to see some patterns emerge.

Here's a recurring pattern we've observed in Search Engine Optimization:

1) The SEO experts research and make claims of what works to get a website to the top of the search engines.

2) It works for a time, and websites implementing their tactics move up the ranks.

3) Eventually, the algorithms change, and websites gain or lose rankings.

4) SEO experts make adjustments, then back to step one in the cycle again.

Around and around we go like mice on the optimization exercise wheel. Furthermore, we do not foresee any chance of stepping off of the optimization wheel for years to come. From our experience, as long as search engines exist, the algorithms will always change, and the SEO experts will always have a job.

But, is Search Engine Optimization really necessary?

To Optimize or Not...

If you've set up a flow of traffic to your website outside of search engines, there really is no need to optimize. However, if you want search engine traffic, you'll need to step onto the wheel. Furthermore, you need to know there's some pretty fierce competition riding the same wheel. But, be forewarned. Once you step onto the wheel, it will become part of your regular marketing exercise.

Is search engine traffic worth stepping onto the endless wheel?

Marketing experts tell us all the reasons why search engine traffic is targeted. But, let's put that aside for a moment and talk about real-world experience for a minute. In the past 10 years, our websites have received traffic from every imaginable source. But, you want to know about search engine traffic, right? We'll give it to you straight.

Search engines have sent us some of our best customers. A significant number have stayed with us for years, and a surprising number have made purchases on their first visit - direct from the search engines.

Now, with this is mind, perhaps you can understand why we have felt gazumped after losing a significant amount of search engine traffic.

So, what exactly happened to us?

Dancing With Google...

For years, we have been building a professional community where home-based entrepreneurs can network with one another and find the resources they need. As a clearinghouse of information, it has been a real task to organize the thousands of pages of information and make it user-friendly.

We had been #1 on Google for years for the coveted term "home business," among other terms. As such, we enjoyed traffic that brought us a significant number of customers and subscribers. Traffic and sales grew consistently for those years. Our Alexa rating showed the continued growth by going from a ranking of 30,000 to almost 15,000 in a year.

Enter the 'Florida' Update.

In November, we were still #1 on Google. Traffic and sales were good.

In December, it appeared the Update was good for us. We remained #1 and sales were at an all-time high. "We're getting through this just fine," we gloated. Nothing to worry about.

But, then things began to change - drastically!

- Gazump #1

Around January 3rd, our traffic plummeted to an all-time, two-year low

( http://www.alexa.com/data/details/traffic_details?q=&url=http://www.homebusinessonline .com/ ).

After a quick perusal of our traffic logs, it became obvious Google was playing with our rankings. You know, playing the dance floor. Google may have come to the dance with us as her date, but she left with a different partner.

A little research confirmed that not only had we dropped in our rankings for our coveted search term, but we were nowhere to be found in even the top 1,000. What? From #1 to oblivion? How could that be? The date was over... Gazumped by Google!

- Gazump #2

Some weeks later, typing 'link:www.ourURL' in the Google toolbar brought another startling revelation. While our inbound links before the dance were around 800

(http://www.linkpopularity.com/linkpop.cgi?url=http%3A%2F%2Fwww.homebusinessonline.com),

Google now listed only 69. Now, that doesn't even make sense after almost a decade online, especially when typing in our URL returns 2,620 links

(http://www.google.com/search?q=%22homebusinessonline.com%22).

Gazumped by Google!

- Gazump #3

But, why stop there? Let's add a little salt to the wound, shall we? It also appeared that Google was only spidering a few, select parts of our website. No more deep crawls where all the meaty content can be found. Gazumped by Google!

So, where from here?

Lessons Learned...

After two months of a substantial drop in traffic and sales, we are not out of business. Why not? For one, we have not counted on Google as our sole source of traffic. We are still receiving decent traffic, but we could be doing better. I'm afraid we had been gliding on the coattails of Google for too long. Sometimes you just need a good kick in the pants. This wake-up call has been good for us. Like multiple streams of income, we will up the anti on multiple streams of traffic. That way, when one traffic source dries up, it will not effect us significantly.

It's time to make some well-needed changes to our website. It could be better. A lot better. We're going to stop talking about them, hunker down, and make those changes.

We believe this dance is not over yet and Google may decide to return to the dance floor. Considering 'Gazump #2' above, it only makes sense that there are still plenty of bugs to be ironed out.

We'll get our traffic back and in a big way. If not through Google, certainly through other traffic sources. There's more than one way to reach the summit.

The Very Best Strategy...

The fact is you could spend hours upon hours in search engine optimization, and while we believe that optimizing your website is important, it shouldn't be the main focus. We're of the opinion that websites should first be built for customers and prospective customers, and second for search engines. Take a look at your website from your customer's perspective. Does it do what you want it to do?

Go ahead and hop on the optimization wheel. Get it turning, but don't become obsessed with it. If you have the resources for it, consider hiring an SEO specialist to help. Be sure you have plenty of traffic sources, don't rely on just one or two.

Finally, anything online, including the search engines, are driven by the market's opinion. When the dance is over, if Google doesn't provide the very best search results, the market will go elsewhere. For this reason, no matter what might happen to us personally through the Google Dance, the end result will be better search results - if not Google, then another search engine.

Either way, the market will determine who wins in the end.

Copyright 2004 Heidi Perry

About The Author

Seasoned entrepreneurs, Dave and Heidi Perry have developed half a dozen businesses and are founders of HomeBusinessOnline.com and PrettyGreat.com. Known for their unique insights and straight-shooter style, Heidi and Dave are editors of HomeBizBytes. Receive a free issue at http://www.HomeBusinessOnline.com/nsl.htm?sya

In The News:

'I don't trust anyone': The British women who married IS jihadis
Fri, 15 Feb 2019 17:28:00 +0000
Reema Iqbal is talking to us from behind the plastic sheeting which marks the tented area which is now her home in Roj camp in northeast Syria.

Militants using civilians as shields delay capture of final IS enclave
Fri, 15 Feb 2019 16:14:00 +0000
Hundreds of civilians still living in Islamic State's final enclave have emerged and are being used as human shields - forcing US-backed troops to delay capturing the village.

India vows 'crushing response' to Kashmir bombing
Fri, 15 Feb 2019 13:50:00 +0000
India's prime minister has warned Pakistan of a "crushing response" to a suicide bombing that left at least 41 soldiers dead in Kashmir.

Trump signs bill to avert shutdown - but national emergency stays
Fri, 15 Feb 2019 17:00:00 +0000
Donald Trump has signed legislation to avert another government shutdown after announcing a national emergency at the US-Mexico border in an attempt to get funding for his wall.

White House's Sarah Sanders interviewed in Russia probe
Fri, 15 Feb 2019 20:31:00 +0000
White House press secretary Sarah Sanders has been questioned by the special counsel investigating alleged Russian interference in the 2016 presidential election.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.Have you ever been... Read More

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

Its All in the Title

Unfortunately, we don't live in a perfect world. You may... Read More

Google Ban - How Not To Get Banned By Google!

Given that Google now provides over 75% of all Internet... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

8 ways to build a really bad web site for Search Engines

Some web sites receive hundreds or thousands of unique visitors... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

Opinion ? Search Engine Success

This article is actually the summary to a book soon... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More