Maintain your old Siemens Hipath system

The ?Write? Way to More Sales

The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?

In today's selling arena, writing skills have taken a backseat to other seemingly more important professional development activities. Most sales people would rather attend a seminar on negotiation strategies or marketing tactics rather than learn the proper usage of "that" or "which" in a sentence. What they fail to realize, however, is that good writing skills are just as important to their future success as is their ability to locate prospects and close deals. Without good writing skills, your printed documents may very well undermine the professional image you work so hard to achieve.

The fact is that your prospects, your customers, and even the community judge you and your dealership based on the written documents you put out to the world. Sales letters riddled with errors, advertising copy that is boring, and media announcements that ramble on for pages send the message that you're careless, uncreative, and possibly incapable of delivering quality service. People want to buy cars from those individuals they perceive as knowledgeable and competent. Your writing is the perfect opportunity to showcase your professionalism and close the sale.

Fortunately, you don't have to be a professional editor or journalist to write effectively. In fact, there are a number of self-editing techniques professional writers use to catch embarrassing errors that could cost them the sale. Use these guidelines as a way to proofread your own writing so you can make all your printed materials reflect the professionalism you display in every other business activity.

1. Reread your work out loud.

After they write a document, most people reread it to themselves to scan for errors. While this is certainly a good start, it should not be your sole means of proofreading. After scanning the document silently, read it out loud and really listen to the words you're saying. Does your tongue stumble over a block of words? Do certain phrases sound funny or out of place? Is a sentence so long that you're gasping for breath by the time you reach the period? Do your own words put you to sleep? All these are signs that a section of your document needs some tweaking.

When you read a document to yourself, you're relying on only your eyes to catch writing errors. However, when you read a document out loud, you're activating your sense of hearing and forcing your brain to concentrate on each individual word rather than visual cluster. Now you not only see missing commas, incorrect words, or subject-verb disagreements, but you can also hear when something sounds out of place. When you hear as well as see what you're writing, you can catch more errors and produce a written document that holds the reader's attention.

2. Rely on yourself, not your spell check.

The spell check feature on your computer is both a blessing and a hindrance to writing success. While spell check can locate and correct blatantly misspelled words, it can't catch those words that are spelled correctly but used incorrectly. You know the words: right/write, meet/meat, you're/your, there/their/they're, no/know, plus a host of others. Such words, called homonyms, are often immune to computerized spell check features and can single-handedly undermine your writing skills.

As you reread your document, both silently and out loud, pay special attention to known homonyms and read out your contractions. So if your text reads, "Please know which word *you're* supposed to use," proofread it as "Please know which word *you are* supposed to use." This way you'll be able to catch those instances when you write, "You're writing skills are impeccable," but really mean "Your writing skills are impeccable."

3. Start from the end.

The more you read something, the more your brain begins to memorize it. If you reread a document over and over, you eventually get to the point where your brain knows what's coming next, so your eyes go into scan mode. While you think you're really reading the document closely, your brain is only picking up key words and drawing on memory to fill in the blanks. So even though your 50th read-through confirms that your document is error-free, your reader (who has never seen the document before) will quickly spot careless errors you scanned right over.

When you feel that you've read your document too many times and can't get past scan mode, mix things up for your brain. Read the last sentence of your document first just to check for things like sentence structure, grammar, spelling, etc. Then read the sentence above the last and do the same. Pull sentences out of the text at random and check for errors. By treating each sentence as a stand alone unit rather than as part of a flowing document, your brain will perk up and not be anticipating the next memorized line. You'll catch more errors when you look at the individual elements of your document instead of focusing on the overall content.

4. Go to the experts.

You may have a dictionary on your office bookshelf and perhaps even a thesaurus. But do you have a good grammar guide? Anyone who produces written documents can quickly improve his or her writing simply by referring to a grammar guide for writing tips.

Your local bookstore has many grammar guides available. Browse through a few to determine which one adequately addresses your particular writing challenges. Some guides focus specifically on grammar issues, while others pay particular attention to matters of writing tone and style. Some target news writing, angle their topics to business writing. Choose a guide you're comfortable with, refer to it often, and watch your writing improve.

Better Writing Now

Competition in business is fierce these days. Don't let a misspelled word or incorrect sentence kill the deal. Practice the tricks of self-editing so every written document you produce showcases your knowledge, competence, and professionalism. Before you know it, your customers will be unable to resist your written messages, and your sales figures will soar.

Dawn Josephson, the Master Writing Coach?, is President and founder of Cameo Publications, LLC, an editorial and publishing services firm located in Hilton Head Island, SC. Dawn empowers leaders to master the printed word for enhanced credibility, positioning, and profits. She is also the author of the book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books and the co-author (with Lauren Hidden) of the new book Write It Right: The Ground Rules for Self-Editing Like the Pros. Contact her at dawn@cameopublications.com or at 1-866-372-2636.

In The News:

NZ volcano: Mission begins to recover victims' bodies
Thu, 12 Dec 2019 18:51:00 +0000
New Zealand's military and police have begun a high-risk operation to recover the bodies of at least eight people killed on White Island after a volcanic eruption on Monday.

Trump says US 'very close to a BIG DEAL' with China
Thu, 12 Dec 2019 14:47:00 +0000
US stock markets have surged after Donald Trump tweeted his administration was "very close" to securing a trade pact with China.

RAF joins search for missing Chile plane with 38 on board
Thu, 12 Dec 2019 13:33:00 +0000
The RAF is helping search for a missing Chilean air force plane that had 38 people on board, the Ministry of Defence has said.

How Annie's 'suicide' on a Scottish beach led her family to the CIA
Thu, 05 Dec 2019 11:19:00 +0000
With no suicide note and a growing collection of troubling discoveries, the grieving family of Annie Borjesson have long doubted the official verdict on how she died just a day before flying home for Christmas.

'Hey Siri, call 911': Teen's life saved by phone assistant
Thu, 12 Dec 2019 11:08:00 +0000
A teenager whose car was sinking into freezing water was saved when he asked Siri to call 911. 



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

10 Amazing Product Selling Formulas

1. Sell your products at a wholesale price to retail... Read More

Selling: an art of a skill?

Selling is as much an art as it is a... Read More

How To Make An Extra $100,000.00 Each Year

HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request... Read More

Losing the Big-One: Salvaging Lost Accounts

After careful consideration, we have chosen our vendor, and it's... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice... Read More

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there,... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

People Buy People So Sell On Relationships

(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More