Maintain your old Siemens Hipath system

Eight Success Tips for Your First Trade Show Booth

Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.

If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:

1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.

6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display the samples of your more expensive products either well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case.

8) For the most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display.

In summary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show. During the event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the show.

Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date.

About The Author

Rena Klingenberg is a jewelry artist and small business owner. Her website, http://www.trade-show-booth-display.com, is filled with new success tips and articles to help other small businesses market their products. Subscribe to her free "Trade Show Success on a Small Budget" ezine at http://www.trade-show-booth-display.com/newsletter.com.

rena@trade-show-booth-display.com

In The News:

British cruise ship passenger dies from coronavirus
Fri, 28 Feb 2020 10:05:00 +0000
A British man has died after being infected with coronavirus while in quarantine in Japan on the Diamond Princess cruise ship, Japan's health ministry said.

China depicts heroic coronavirus fight - the reality is very different
Fri, 28 Feb 2020 11:14:00 +0000
On Chinese state media, the only permitted narrative is one of heroic struggle; of undoubtedly brave doctors working long hours treating COVID-19 patients; of hospitals built in days; of people anonymously donating money and supplies.

Serious escalation in Syrian conflict as strikes kill 33 Turkish soldiers
Thu, 27 Feb 2020 22:03:00 +0000
At least 33 Turkish soldiers have been killed in an airstrike carried out by Syrian government forces, officials in Ankara say.

Turkey 'opens borders to Europe for refugees' as Syria conflict escalates
Fri, 28 Feb 2020 08:28:00 +0000
Turkish media is reporting that the country's borders with Europe are effectively open to Syrian refugees and other migrants.

Stock markets head for worst week since 2008 as losses hit $5trn
Fri, 28 Feb 2020 02:14:00 +0000
The FTSE-100 index of leading UK companies is bleeding further value as global markets face their worst week since 2008 in the face of coronavirus fears.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Tips to Temper Speaking Anxiety

People take it for granted that leaders have achieved some... Read More

The Presentation After the Presentation

Allowing the audience to ask questions after your presentation is... Read More

Special Delivery! Tips for Improving Your Humor

Delivering humorous speeches involves a lot more than simply having... Read More

How to Give a Great Speech

As a former owner of a National Speakers Bureau, I... Read More

Super Preparation ? Keys to Getting a Great Start to Every Presentation

Super Preparation ?Keys to Getting a Great Start to Every... Read More

I Love the Smell of PowerPoint in the Morning: The 5 Sensory Approach to Business Presentations

You're in a conference room. You're giving a PowerPoint presentation... Read More

Trade Show Victory!

So you're going to have a booth at a trade... Read More

Using Your Audience to Your Advantage

Regardless of what response technique may be convenient in a... Read More

Rise Above Cattiness

Cattiness is something no one ever wants to be accused... Read More

Wow! Is That ME? - Creating a Powerful One-Page Bio

First of all, what is a bio sheet and why... Read More

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you... Read More

The Right Speaker Makes a BIG DIFFERENCE

MORE and more corporations in Malaysia have awoken to the... Read More

Handling Questions with Authority

At some point in your presentation you will be expected... Read More

1,000,001 Reasons To Connect With Your Audience

Eye contact is mandatory when giving a public presentation.The goal... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Coaching Tips for Powerful Presentations

Tip #1 The purpose of your speech is to get... Read More

Seven Tips for Coping with Pre-Stage Jitters

Whether you need to address large groups or small, familiar... Read More

What Every Manager Should Know About How to Sharpen His Presentation Skills

Regardless of the nature of our job or social standing,... Read More

Lecturing from the Lectern

Most people love to hide behind the lectern.. It makes... Read More

Incorporate Humor in Your Next Speech

Some speakers say, "I could never use humor in my... Read More

Develop The Winners Edge Through Conversational Hypnosis

Communication is vital for survival in an age of information... Read More

How to Convert PowerPoint to Flash Manually

Converting PowerPoint to Flash would be absolutely a good choice... Read More

Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation

Tomorrow's the day and you're dreading it. You're scheduled to... Read More

Media Training Tips: Maximising Your Media Moment

Media training is a 'must do' professional development program for... Read More