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Top Five Publicity Myths

Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.

1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.

2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.

3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.

4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.

5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media takes their time determining their interest in a story. That's why constant follow-up is so necessary for all pitches.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

In The News:

Tenerife hotel popular with Britons is on lockdown over coronavirus
Tue, 25 Feb 2020 09:15:00 +0000
A four-star seafront hotel in Tenerife is in lockdown with hundreds of tourists being tested for coronavirus after an Italian doctor who was staying there was diagnosed with COVID-19.

Iran minister reveals COVID-19 diagnosis after sweating in front of press
Tue, 25 Feb 2020 17:29:00 +0000
The man tasked with tackling the new coronavirus in Iran has himself tested positive for the virus.

'Our new normal': Inside the ghost towns hit by Italy's coronavirus outbreak
Tue, 25 Feb 2020 13:21:00 +0000
The streets are empty, the schools are closed, shutters of restaurants and shops are down. Codogno, the so-called "Wuhan of Italy", is a ghost town.

Julian Assange 'phoned White House to warn of risk to lives'
Tue, 25 Feb 2020 21:36:00 +0000
WikiLeaks founder Julian Assange phoned the White House to warn lives would be put in danger by the publication of classified materials, a court has heard.

Former Egyptian president Hosni Mubarak has died
Tue, 25 Feb 2020 10:48:00 +0000
Egypt's former president Hosni Mubarak, who was toppled in 2011 as part of the country's revolution, has died, according to state television.



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