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Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.

Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web-that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.

You are using the same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.

You don't have to be tech-savvy or even tech-competent to create an e-zine these days. Plenty of services now do all the tech stuff, design work, and bulk e-mail distribution for you?. for pennies. They are web-based, so you don't even have to download a program, and you can write your e-zine from anywhere.

Once you spend an hour doing the basic set up work, all you do is write a few clever words, they automatically fall into an appealing-looking template, and are then sent to your list.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Swerving van 'deliberately' hit people - witnesses
Mon, 23 Apr 2018 18:55:00 +0100
A van which hit pedestrians in Toronto swerved across four lanes to hit passers-by "deliberately", witnesses have told Sky News.

'Kill me': Van attack suspect shouts to police
Mon, 23 Apr 2018 22:26:00 +0100
This video shows the moment police confronted and arrested a man suspected of driving into pedestrians in Toronto.

'Naked' gunman: Suspect arrested after shootings
Mon, 23 Apr 2018 19:31:00 +0100
A man suspected of shooting four people dead in a Nashville restaurant has been arrested, police have said.

Inventor accused of sub murder 'could kill again'
Mon, 23 Apr 2018 16:51:00 +0100
A Danish inventor accused of murdering a Swedish journalist on board his submarine planned to "torture and murder her with great pleasure", a court has heard.

N Korea bus 'falls off bridge' killing 32 tourists
Mon, 23 Apr 2018 12:40:00 +0100
At least 32 Chinese tourists have died after a bus crash in North Korea, officials in Beijing have said.



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