Maintain your old Siemens Hipath system

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.

But the chances of those stories coming to you on their own are very slim. That's why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more than just your run-of-the-mill press release.

In fact, blanketing every available news organization with generic releases will do you more harm than good. Do it too often, and your releases will start hitting the round file before they are even read.

Just like every other aspect of your marketing, publicity campaigns need to be targeted to be effective. Because even if you do manage to score a write up in your local paper, it won't help you much if your target customer isn't a subscriber. Find out what papers and magazines your prospect does read, what newscasts he listens to or watches, and target those.

Once you have your targets chosen, make sure you have something that will be of interest to them. Remember, you're not writing an ad for your business. You're trying to convince a reporter that you have a story she will want to cover. To do that, you need to know the outlet you're sending your release to, and what kinds of stories they consider news.

It's a rare media outlet that will care about your new product, or sale, or internal promotion ? unless you give them a good reason to. You need some kind of emotional hook that will make your story interesting to the readers/listeners/viewers.

Can you tie your product or sale to a news event? Or better yet, can you create an event of your own? Staging an unusual event or charity benefit can get you lots of positive coverage.

Don't just stop at news releases. Write articles on some new development in your industry and submit them to the publications your prospects read. Distribute ezine articles far and wide over the internet. This establishes you as an expert and gives you exposure.

When you do have an article published or a story done on you, milk it for all it is worth. Make copies and use them in your marketing. Frame them and put them up in your store if you have one. At the very least, tell people you were featured in such-and-such publication.

Publicity can be a great marketing tool. But bottom line is, you have to make it happen. And use it to your advantage when it does!

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.

In The News:

Tenerife hotel popular with Britons is on lockdown over coronavirus
Tue, 25 Feb 2020 09:15:00 +0000
A four-star seafront hotel in Tenerife is in lockdown with hundreds of tourists being tested for coronavirus after an Italian doctor who was staying there was diagnosed with COVID-19.

Iran minister reveals COVID-19 diagnosis after sweating in front of press
Tue, 25 Feb 2020 17:29:00 +0000
The man tasked with tackling the new coronavirus in Iran has himself tested positive for the virus.

'Our new normal': Inside the ghost towns hit by Italy's coronavirus outbreak
Tue, 25 Feb 2020 13:21:00 +0000
The streets are empty, the schools are closed, shutters of restaurants and shops are down. Codogno, the so-called "Wuhan of Italy", is a ghost town.

Julian Assange 'phoned White House to warn of risk to lives'
Tue, 25 Feb 2020 21:36:00 +0000
WikiLeaks founder Julian Assange phoned the White House to warn lives would be put in danger by the publication of classified materials, a court has heard.

Former Egyptian president Hosni Mubarak has died
Tue, 25 Feb 2020 10:48:00 +0000
Egypt's former president Hosni Mubarak, who was toppled in 2011 as part of the country's revolution, has died, according to state television.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More